Maiya The Don
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
1,051,732
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 12:13:19 UTC
Genres
Biography
Maiya The Don cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, UNITED KINGDOM, CANADA. A heavily female (81%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 9,678 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Charlotte Russe, FashionNova, Milani Cosmetics, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,051,732 · Engagements 10,776 · Rate 1.0% Posts 3,928 · Views 10,498 · Avg Likes 10,724 · Avg Comments 138 · Avg Views 10,498 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 31% 13-17: 8% 35-44: 3% |
Largest: 18-24 (57%); next: 25-34 (31%) |
| Gender Split |
Female: 81% Male: 19% Non-binary/Other: 0% |
Skews female (81%) |
| Top Countries |
UNITED STATES (84%) UNITED KINGDOM (3%) CANADA (3%) JAMAICA (2%) SOUTH AFRICA (1%) |
Top regions: UNITED STATES (84%), UNITED KINGDOM (3%), CANADA (3%) |
| Platform Engagement | Instagram: 10,010 avg likes/post · Tiktok: 9,678 avg views/post · Youtube: 820 avg views/post | Best reach: Tiktok 9,678 avg views; best engagement: Instagram 10,010 avg likes |
Top Brand Affinities
Charlotte Russe
FashionNova
Milani Cosmetics
shein
True Religion
Fenty beauty
SheInside
BH Cosmetics
ULTA Beauty
boohoo
Coach
Palm Angels
| Brand | Category | Score |
|---|---|---|
| Charlotte Russe | 31.61 | |
| FashionNova | 30.33 | |
| Milani Cosmetics | 22.86 | |
| shein | 22.71 | |
| True Religion | 20.19 | |
| Fenty beauty | 18.95 | |
| SheInside | 18.41 | |
| BH Cosmetics | 17.53 | |
| ULTA Beauty | 17.46 | |
| boohoo | 14.33 | |
| Coach | 13.50 | |
| Palm Angels | 12.69 | |
| NYX Cosmetics | 12.25 | |
| Forever 21 | 11.79 | |
| Steve Madden | 11.56 | |
| NARS Cosmetics | 11.20 | |
| UGG | 11.05 | |
| Alexander Wang | 10.54 | |
| Nasty Gal | 10.21 | |
| Real Techniques | 10.16 | |
| Anastasia Beverly Hills | 9.65 | |
| Benefit Cosmetics | 9.04 | |
| MISSGUIDED | 8.72 | |
| Barbie | 8.33 | |
| Macy's | 7.97 | |
| Too Faced Cosmetics | 7.82 | |
| Maybelline | 7.71 | |
| AliExpress | 7.45 | |
| Foot Locker | 7.33 | |
| Glossier | 7.17 | |
| Sephora | 7.03 | |
| Target | 6.16 | |
| JACQUEMUS | 6.02 | |
| Alexander McQueen | 5.87 | |
| Bath & Body Works | 5.81 | |
| American Eagle | 5.73 | |
| OLD NAVY | 5.33 | |
| Champion | 5.23 | |
| Smashbox | 5.18 | |
| Tarte Cosmetics | 5.15 | |
| Margaritaville | 5.11 | |
| Kylie Cosmetics | 4.85 | |
| H&M | 4.62 | |
| Rimmel | 4.54 | |
| Make Up For Ever | 4.45 | |
| Urban Decay Cosmetics | 4.43 | |
| Revlon | 4.22 | |
| iHeartRadio Music Awards | 4.19 | |
| Verizon | 4.12 | |
| Urban Outfitters | 4.10 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















