Maglera Doe Boy

Maglera Doe Boy — hip-hop & rap artist from ZA.

Tokelo Moyakhe, also known as M.D.B (Maglera Doe Boy), is a South African rapper and songwriter hailing from Reitz, Freestate, and raised in Kanana,…

Influence: 54.18% Fanbase: 31.19% Trending: 65.68% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 35.09% • Very Strong

As of 2025-09-08

626,949

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:02:46 UTC

Genres

hip-hop & raphip-hop/rapsouth african trapcontemporary hip hophip hop

Biography

Tokelo Moyakhe, also known as M.D.B (Maglera Doe Boy), is a South African rapper and songwriter hailing from Reitz, Freestate, and raised in Kanana, Klerksdorp. He gained national attention with his 2015 EP "Progression" and was recognized on Hype Magazine's "Top 5 underrated Mixtapes and EP’s." Collaborating with artists like Slikour, Cassper Nyovest, and HHP, he developed his unique rap style known as "STRAATA," inspired by Motswako and West Coast Gangster rap.

Moyakhe's musical journey started in Klerksdorp, drawing influence from local rappers and kwaito artists. He began recording at a young age, working with The Jaziel Brothers and later producing music independently. His vernacular rap style pays homage to his upbringing and musical influences, shaping his path in the South African music scene.

Top Brand Affinities

Report Date: 2025-09-08

Maglera Doe Boy reliably reaches 18-24 & 25-34 audiences in SOUTH AFRICA, BOTSWANA, LESOTHO. The base is heavily male (71%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (58,850 avg views per post); Instagram layers on depth and replies. The audience sits near Woolworths, Ellesse, Champion, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Maglera Doe Boy score 3.04% — Very Strong bucket.

Brand: WoolworthsBrand: EllesseBrand: Champion

Followers:626,949

Engagements:19,081

Rate:3.0%

Posts:116

Avg Likes:19,049

Avg Comments:89

Avg Views:58,850

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 626,949 · Engagements 19,081 · Rate 3.0% Posts 116 · Views 58,850 · Avg Likes 19,049 · Avg Comments 89 · Avg Views 58,850	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 31% 13-17: 9% 35-44: 3%	Largest: 18-24 (57%); next: 25-34 (31%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	SOUTH AFRICA (92%) BOTSWANA (5%) LESOTHO (1%) ZAMBIA (1%) ZIMBABWE (0%)	Top regions: SOUTH AFRICA (92%), BOTSWANA (5%), LESOTHO (1%)
Platform Engagement	Instagram: 17,620 avg likes/post · Tiktok: 58,850 avg views/post	Best reach: Tiktok 58,850 avg views; best engagement: Instagram 17,620 avg likes

Top Brand Affinities

Woolworths

Score: 35.09

Ellesse

Score: 23.03

Champion

Score: 21.31

SoundCloud

Score: 18.22

Palm Angels

Score: 17.67

Kappa

Score: 17.43

Hennessy

Score: 14.14

New Era

Score: 12.67

DC Shoes

Score: 10.51

Jagermeister

Score: 10.27

The North Face

Score: 9.38

Lacoste

Score: 8.05

Brand	Category	Score
Woolworths		35.09
Ellesse		23.03
Champion		21.31
SoundCloud		18.22
Palm Angels		17.67
Kappa		17.43
Hennessy		14.14
New Era		12.67
DC Shoes		10.51
Jagermeister		10.27
The North Face		9.38
Lacoste		8.05
Carhartt		7.97
Puma		6.84
Fanta		6.82
Vans		6.44
Alexander McQueen		6.19
Dr. Martens		5.42
Nike		5.14
Sprite		4.98
Beats Electronics		4.96
New Balance		4.74
MTV		4.57
Stüssy		4.53
Monster Beverage		4.52
Reebok		4.29
Spotify Music		4.29
H&M		3.95
Converse		3.90
Dolce & Gabbana		3.47
Emporium		3.46
Levi's		3.24
Colgate		3.19
Timberland		3.15
Polo Ralph Lauren		2.95
shein		2.95
FashionNova		2.88
FOREX		2.87
Versace		2.81
Sneakerhead		2.58
Balenciaga		2.48
Red Bull		2.47
Adidas		2.40
SheInside		2.32
Supreme		2.30
Guess		2.28
ASICS		2.23
Michael Kors		2.17
ASOS		2.15
GIVENCHY		2.10