Maffio

Maffio — pop artist from DO.

Ariel Peralta, known as MAFFIO, began his record producing career in the Dominican Republic at just 17 years old. Over the years, he has written over 2,000…

Influence: 51.90% Fanbase: 20.05% Trending: 67.82% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 71.32% • Very Strong

As of 2025-09-09

965,171

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:31:09 UTC

Genres

popdominican poppoplatinurbano latinolatin

Biography

Ariel Peralta, known as MAFFIO, began his record producing career in the Dominican Republic at just 17 years old. Over the years, he has written over 2,000 songs blending English and Spanish influences, drawing inspiration from a range of musical styles including salsa, 70s music, and icons like Michael Jackson. His success in the industry includes selling over 15 million records worldwide, with 50 Billboard chart positions, five Latin GRAMMY nominations, and three wins, along with 20 ASCAP awards.

One pivotal song that shaped MAFFIO's career was "Mi Alma Se Muere," which propelled him into becoming the accomplished musician he is today. His work includes producing hits like "Chillax" by Farruko, which became his longest-running Billboard chart success. This track, along with his numerous accolades and achievements, solidifies MAFFIO's reputation as a talented and influential figure in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

Maffio keeps 18-24 & 25-34 audiences engaged throughout DOMINICAN REPUBLIC, UNITED STATES, VENEZUELA. The composition is heavily male (64%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 992 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Univision, Sprayground, Zumba Wear supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Maffio score 0.09% — Low bucket.

Brand: UnivisionBrand: SpraygroundBrand: Zumba Wear

Followers:965,171

Engagements:828

Rate:0.1%

Posts:2,258

Avg Likes:828

Avg Comments:39

Avg Views:992

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 965,171 · Engagements 828 · Rate 0.1% Posts 2,258 · Views 992 · Avg Likes 828 · Avg Comments 39 · Avg Views 992	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 35% 35-44: 7% 13-17: 6%	Largest: 18-24 (50%); next: 25-34 (35%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	DOMINICAN REPUBLIC (18%) UNITED STATES (16%) VENEZUELA (9%) SPAIN (9%) COLOMBIA (5%)	Top regions: DOMINICAN REPUBLIC (18%), UNITED STATES (16%), VENEZUELA (9%)
Platform Engagement	Instagram: 806 avg likes/post · Youtube: 992 avg views/post	Best reach: Youtube 992 avg views; best engagement: Instagram 806 avg likes

Top Brand Affinities

Univision

Score: 71.32

Sprayground

Score: 41.13

Zumba Wear

Score: 38.86

Warner Music

Score: 36.46

Live Nation

Score: 27.16

American Airlines

Score: 17.81

Amazon Music

Score: 17.26

Havana Club

Score: 15.94

Pro Tools

Score: 14.95

Pioneer

Score: 8.82

Movistar

Score: 8.59

Ableton

Score: 7.08

Brand	Category	Score
Univision		71.32
Sprayground		41.13
Zumba Wear		38.86
Warner Music		36.46
Live Nation		27.16
American Airlines		17.81
Amazon Music		17.26
Havana Club		15.94
Pro Tools		14.95
Pioneer		8.82
Movistar		8.59
Ableton		7.08
Publix		6.61
iHeartRadio Music Awards		5.90
Suavecito		5.81
Iberostar Hotels & Resorts		5.13
Bacardi		4.93
Spotify Music		4.92
CNN		4.75
Steve Madden		4.51
Beats Electronics		4.36
Margaritaville		4.23
Cafecito		3.90
Amway		3.78
SoundCloud		3.34
Hennessy		3.27
Barber Shop Connect		3.15
Dolce & Gabbana		3.09
ESPN		2.95
NBC		2.94
Sony		2.76
musical.ly		2.74
Versace		2.71
MTV		2.63
VidaSana		2.59
Monster Beverage		2.59
Pandora		2.56
Kodak		2.54
FashionNova		2.34
NBA		2.28
Paramount Pictures		2.21
Lacoste		2.07
Rolls-Royce		1.96
Los Angeles Lakers		1.91
Cadillac		1.88
shein		1.85
Tomorrowland		1.82
McLaren		1.80
Bugatti		1.71
Balenciaga		1.70