Madison Ward

Madison Ward — r&b, funk & soul artist from US.

Madison Ryann Ward, a faith-based singer/songwriter, blends mature pop and contemporary R&B with influences of gospel, blues, and folk in her music. Initially…

Influence: 58.51% Fanbase: 34.62% Trending: 70.46% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Shea Moisture • 13.03% • Very Strong

As of 2025-09-08

517,476

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:53:53 UTC

Genres

r&b, funk & soulalternative r&br&b/soulcontemporary r&bsoul

Biography

Madison Ryann Ward, a faith-based singer/songwriter, blends mature pop and contemporary R&B with influences of gospel, blues, and folk in her music. Initially signed to Rick Rubin's American Recordings, she later established herself as an independent artist with Zelda House Records, releasing singles before her full-length debut, A New Thing (2023), showcasing her commanding voice.

Growing up in Oklahoma, Ward was exposed to a variety of musical genres, with her mother playing piano in church and her father's restaurant providing a backdrop for blues and soul classics. Despite excelling in athletics, particularly volleyball, she shifted her focus to music after a viral recording of her singing Aretha Franklin's "Chain of Fools." Building an online following through cover uploads, Ward honed her vocal and songwriting skills, eventually securing a deal with Rick Rubin's American Recordings and releasing her debut EP, Beyond Me, in 2019, followed by singles leading up to her album release in 2023.

Top Brand Affinities

Report Date: 2025-09-08

Madison Ward performs best with fans in the 18-24 range, concentrated in UNITED STATES, SOUTH AFRICA, BRAZIL. Audience composition is heavily female (66%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 265,012 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward Shea Moisture, Akai, Amazon Music, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Madison Ward is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Madison Ward score 2.41% — Strong bucket.

Brand: Shea MoistureBrand: AkaiBrand: Amazon Music

Followers:517,476

Engagements:12,487

Rate:2.4%

Posts:669

Avg Likes:17,483

Avg Comments:294

Avg Views:265,012

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 517,476 · Engagements 12,487 · Rate 2.4% Posts 669 · Views 265,012 · Avg Likes 17,483 · Avg Comments 294 · Avg Views 265,012	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 37% 35-44: 9% 13-17: 6%	Largest: 18-24 (44%); next: 25-34 (37%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	UNITED STATES (52%) SOUTH AFRICA (10%) BRAZIL (5%) UNITED KINGDOM (4%) NEW ZEALAND (3%)	Top regions: UNITED STATES (52%), SOUTH AFRICA (10%), BRAZIL (5%)
Platform Engagement	Instagram: 6,198 avg likes/post · Youtube: 265,012 avg views/post	Best reach: Youtube 265,012 avg views; best engagement: Youtube 11,285 avg likes

Top Brand Affinities

Shea Moisture

Score: 13.03

Akai

Score: 10.86

Amazon Music

Score: 9.40

Pro Tools

Score: 9.09

Steve Madden

Score: 8.83

T.J. Maxx

Score: 8.64

Marshalls

Score: 7.89

Target

Score: 7.77

FashionNova

Score: 7.54

boohoo

Score: 6.99

Coach

Score: 6.57

ULTA Beauty

Score: 6.55

Brand	Category	Score
Shea Moisture		13.03
Akai		10.86
Amazon Music		9.40
Pro Tools		9.09
Steve Madden		8.83
T.J. Maxx		8.64
Marshalls		7.89
Target		7.77
FashionNova		7.54
boohoo		6.99
Coach		6.57
ULTA Beauty		6.55
Chick-fil-A		6.52
MISSGUIDED		6.24
Free People		6.12
shein		6.07
OLD NAVY		5.96
Ableton		5.94
Publix		5.92
Gerber		5.78
Fenty beauty		5.61
ASOS		5.58
iHeartRadio Music Awards		5.42
SheInside		5.19
Bath & Body Works		5.08
NORDSTROM		4.99
Macy's		4.93
NBC		4.83
Anthropologie		4.34
Verizon		4.33
Forever 21		4.28
Urban Outfitters		4.22
ESPN		3.80
American Eagle		3.77
H&M		3.74
Spotify Music		3.73
Dr. Martens		3.68
Walmart		3.40
NARS Cosmetics		2.95
Beats Electronics		2.87
Philips		2.84
Sephora		2.82
Abercrombie & Fitch		2.71
SoundCloud		2.66
Lululemon Athletica		2.63
Carhartt		2.61
TOM FORD		2.38
NYX Cosmetics		2.37
Amazon		2.35
Kodak		2.35