Mad Professor
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
8,410
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-27 19:33:53 UTC
Genres
Biography
Born Neal Fraser in Guyana, Mad Professor honed his interest in electronics from a young age, eventually founding the Ariwa studio in London. Throughout the '80s and '90s, he made a significant impact on the British reggae scene, producing hit singles and albums for various artists. His work evolved with the digital era, and he continued to collaborate with reggae legends like Lee "Scratch" Perry and U-Roy. Maintaining a prolific release schedule, Mad Professor's career spanned decades, culminating in albums like In the Midst of the Storm in 2017 and Electro Clubdubbing!! in 2018.
Mad Professor reliably reaches 25-34 & 35-44 audiences in UNITED STATES, BRAZIL, FINLAND. The base is heavily male (97%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (343 avg views per post); Youtube layers on depth and replies. The audience sits near leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 8,410 · Engagements 18 · Rate 0.2% Posts 317 · Views 343 · Avg Likes 16 · Avg Comments 0 · Avg Views 343 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 35-44: 21% 18-24: 21% 45-64: 17% |
Largest: 25-34 (38%); next: 35-44 (21%) |
| Gender Split |
Female: 3% Male: 97% Non-binary/Other: 0% |
Skews male (97%) |
| Top Countries |
UNITED STATES (19%) BRAZIL (10%) FINLAND (8%) ITALY (7%) JAPAN (6%) |
Top regions: UNITED STATES (19%), BRAZIL (10%), FINLAND (8%) |
| Platform Engagement | Youtube: 343 avg views/post | Best reach: Youtube 343 avg views; best engagement: Youtube 16 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Mad Professor
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-30 03:00 UTC | Mad Professor | Future Yard | Birkenhead, United Kingdom | |
| 2026-02-01 03:30 UTC | Mad Professor | Belgrave Music Hall | Leeds, United Kingdom | |
| 2026-02-01 03:30 UTC | Mad Professor | Belgrave Music Hall & Canteen | Leeds, United Kingdom |
