Mackenzy Mackay
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
899,039
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:50:36 UTC
Genres
Biography
Mackenzy Mackay keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, UNITED KINGDOM, GERMANY. The composition is heavily male (62%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 5,966 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Free People, boohoo, Myprotein supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 899,039 · Engagements 2,098 · Rate 0.2% Posts 974 · Views 10,620 · Avg Likes 2,020 · Avg Comments 75 · Avg Views 10,620 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 38% 35-44: 9% 13-17: 4% |
Largest: 18-24 (48%); next: 25-34 (38%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
UNITED STATES (26%) UNITED KINGDOM (16%) GERMANY (6%) FRANCE (5%) CANADA (5%) |
Top regions: UNITED STATES (26%), UNITED KINGDOM (16%), GERMANY (6%) |
| Platform Engagement | Instagram: 1,394 avg likes/post · Tiktok: 5,966 avg views/post · Youtube: 4,654 avg views/post | Best reach: Tiktok 5,966 avg views; best engagement: Instagram 1,394 avg likes |
Top Brand Affinities
Free People
boohoo
Myprotein
Pacific Northwest Wonderland
Dr. Martens
Billabong
Babybump
Lululemon Athletica
The North Face
Gymshark
Topshop
NHL
| Brand | Category | Score |
|---|---|---|
| Free People | 6.01 | |
| boohoo | 5.84 | |
| Myprotein | 5.46 | |
| Pacific Northwest Wonderland | 5.06 | |
| Dr. Martens | 4.35 | |
| Billabong | 3.60 | |
| Babybump | 3.55 | |
| Lululemon Athletica | 3.33 | |
| The North Face | 3.08 | |
| Gymshark | 3.02 | |
| Topshop | 2.97 | |
| NHL | 2.78 | |
| Abercrombie & Fitch | 2.69 | |
| GoPro | 2.67 | |
| Guinness | 2.62 | |
| Geocaching | 2.59 | |
| Budweiser | 2.57 | |
| Urban Outfitters | 2.56 | |
| Airbnb | 2.51 | |
| Oakley | 2.48 | |
| Carhartt | 2.48 | |
| Aperol | 2.43 | |
| shein | 2.34 | |
| Polaroid | 2.30 | |
| Jeep | 2.29 | |
| Sunnies Studios | 2.24 | |
| Showtime | 2.24 | |
| Lollapalooza | 2.21 | |
| Polo Ralph Lauren | 2.17 | |
| Tinder | 2.17 | |
| Under Armour | 2.16 | |
| Red Bull | 2.15 | |
| Primark | 2.12 | |
| Lush | 2.12 | |
| Vans | 2.09 | |
| Ray-Ban | 2.07 | |
| Michael Kors | 2.06 | |
| Target | 2.01 | |
| Snickers | 1.91 | |
| SoundCloud | 1.88 | |
| ASOS | 1.85 | |
| SheInside | 1.84 | |
| Ubisoft | 1.82 | |
| Jack Daniels | 1.82 | |
| Calvin Klein | 1.82 | |
| Beats Electronics | 1.81 | |
| Tomorrowland | 1.80 | |
| Bellagio | 1.80 | |
| National Geographic | 1.77 | |
| Spotify Music | 1.73 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
