Machine Gun Kelly
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
18,531,287
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:46:26 UTC
Genres
Biography
In 2020, Machine Gun Kelly's collaboration with Travis Barker on the album Tickets to My Downfall marked a shift to a rock-influenced sound, which garnered critical and commercial success. His sixth album, Mainstream Sellout, released in 2022, continued this trajectory, earning him his first Grammy nomination for Best Rock Album. Alongside his music career, Kelly has also ventured into acting, starring in films like The Dirt and Taurus.
Machine Gun Kelly performs best with fans in the 18-24 range, concentrated in UNITED STATES, INDIA, NIGERIA. Audience composition is heavily male (63%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 149,755 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Gerber, boohoo, Bud Light, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Machine Gun Kelly is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 18,531,287 · Engagements 105,948 · Rate 0.6% Posts 664 · Views 149,755 · Avg Likes 105,658 · Avg Comments 1,895 · Avg Views 149,755 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 29% 13-17: 8% 35-44: 4% |
Largest: 18-24 (57%); next: 25-34 (29%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
UNITED STATES (35%) INDIA (9%) NIGERIA (6%) UNITED KINGDOM (4%) CANADA (4%) |
Top regions: UNITED STATES (35%), INDIA (9%), NIGERIA (6%) |
| Platform Engagement | Instagram: 99,927 avg likes/post · Tiktok: 0 avg views/post · Youtube: 149,755 avg views/post | Best reach: Youtube 149,755 avg views; best engagement: Instagram 99,927 avg likes |
Top Brand Affinities
Gerber
boohoo
Bud Light
American Eagle
ULTA Beauty
OLD NAVY
Dr. Martens
Taco Bell
Urban Outfitters
BH Cosmetics
Carhartt
ASOS
| Brand | Category | Score |
|---|---|---|
| Gerber | 6.75 | |
| boohoo | 6.06 | |
| Bud Light | 6.00 | |
| American Eagle | 5.37 | |
| ULTA Beauty | 5.29 | |
| OLD NAVY | 5.21 | |
| Dr. Martens | 4.71 | |
| Taco Bell | 4.00 | |
| Urban Outfitters | 4.00 | |
| BH Cosmetics | 3.98 | |
| Carhartt | 3.61 | |
| ASOS | 3.51 | |
| Kylie Cosmetics | 3.47 | |
| Bacardi | 3.27 | |
| NHL | 3.21 | |
| ESPN | 3.14 | |
| SoundCloud | 3.04 | |
| Vans | 3.02 | |
| Showtime | 2.97 | |
| Marc Jacobs | 2.96 | |
| Beats Electronics | 2.90 | |
| TOM FORD | 2.71 | |
| Hennessy | 2.66 | |
| Benefit Cosmetics | 2.61 | |
| Fendi | 2.49 | |
| NFL | 2.47 | |
| Hollister Co | 2.44 | |
| Supreme | 2.44 | |
| Busch | 2.41 | |
| Timberland | 2.39 | |
| AMC | 2.39 | |
| Lollapalooza | 2.38 | |
| Fenty beauty | 2.37 | |
| Budweiser | 2.36 | |
| NBA | 2.35 | |
| MTV | 2.35 | |
| Nickelodeon | 2.33 | |
| Make Up For Ever | 2.32 | |
| Sneakerhead | 2.30 | |
| Kodak | 2.27 | |
| The North Face | 2.24 | |
| Dodge | 2.24 | |
| Los Angeles Lakers | 2.23 | |
| WWE | 2.22 | |
| Lululemon Athletica | 2.22 | |
| Michael Kors | 2.19 | |
| FashionNova | 2.16 | |
| Chrysler | 2.14 | |
| Christian Louboutin | 2.12 | |
| Victoria's Secret | 2.07 |
Official Profiles
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LoginArtist: Machine Gun Kelly
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-09 04:00 UTC | Machine Gun Kelly | TD Coliseum | Hamilton, Canada | |
| 2025-12-11 04:00 UTC | Julia Wolf, Machine Gun Kelly | Bell Centre | Montréal, Canada | |
| 2025-12-13 04:00 UTC | mgk, Julia Wolf | TD Garden | Boston, United States | |
| 2025-12-14 04:00 UTC | Julia Wolf | Barclays Center | New York, United States | |
| 2025-12-15 04:00 UTC | Machine Gun Kelly | Wells Fargo Center | Philadelphia, United States | |
| 2025-12-17 04:00 UTC | mgk, Julia Wolf | Bridgestone Arena | Nashville, United States | |
| 2025-12-20 04:00 UTC | Machine Gun Kelly | Amalie Arena | Tampa, United States | |
| 2025-12-21 03:30 UTC | Kehlani, Nelly, Zara Larsson, Machine Gun Kelly, BigXthaPlug, Monsta X, Feid, Jingle Ball, iHeartRadio Jingle Ball, mgk | Kaseya Center | Miami, United States | |
| 2026-02-16 04:30 UTC | Julia Wolf, Machine Gun Kelly, mgk | Unipol Arena | Casalecchio di Reno, Italy | |
| 2026-02-18 04:00 UTC | Machine Gun Kelly | Olympiastadion München | Munich, Germany | |
| 2026-02-19 03:30 UTC | Machine Gun Kelly | Wiener Stadthalle | Vienna, Austria | |
| 2026-02-21 02:00 UTC | Julia Wolf, mgk | Tauron Arena | Krakow, Poland | |
| 2026-02-22 04:00 UTC | Julia Wolf, mgk | O2 Arena | Capital City of Prague, Czechia | |
| 2026-02-25 04:00 UTC | Julia Wolf, mgk | Uber Arena | Berlin, Germany | |
| 2026-02-26 04:00 UTC | Julia Wolf, mgk | Barclays Arena | Hamburg, Germany | |
| 2026-02-28 04:00 UTC | Machine Gun Kelly | adidas arena | Paris, France | |
| 2026-03-03 04:00 UTC | Julia Wolf, mgk | Lanxess Arena | Cologne, Germany | |
| 2026-03-04 04:00 UTC | Machine Gun Kelly, Julia Wolf, mgk | Ziggo Dome | Amsterdam, Netherlands | |
| 2026-03-06 02:30 UTC | Machine Gun Kelly | Indigo At The O2 | London, United Kingdom | |
| 2026-03-08 02:30 UTC | Julia Wolf, Machine Gun Kelly, mgk | Co-op Live | Manchester, United Kingdom | |
| 2026-03-09 01:30 UTC | Julia Wolf, Machine Gun Kelly, mgk | OVO Hydro | Glasgow, United Kingdom | |
| 2026-03-11 00:00 UTC | Machine Gun Kelly | Utilita Arena Birmingham | Birmingham, United Kingdom | |
| 2026-03-13 01:30 UTC | Julia Wolf, Machine Gun Kelly, mgk | 3Arena | Dublin, Ireland | |
| 2026-04-09 03:00 UTC | mgk, Honestav | RAC Arena | Perth, Australia | |
| 2026-04-12 02:00 UTC | mgk, Honestav | Rod Laver Arena | Melbourne, Australia | |
| 2026-04-15 03:00 UTC | mgk, Honestav | Qudos Bank Arena | Sydney, Australia |
