Machine Gun Kelly Brand Affinity ranks highest Gerber at 6.75% . Very Strong. Score DMDB 73.89% | Fanbase 71.64%

Machine Gun Kelly — hip-hop & rap artist from US.

Machine Gun Kelly, born Colson Baker in Texas and raised in Shaker Heights, Cleveland, began his music career in his teens. In 2011, he signed with Bad Boy…

Machine Gun Kelly

Superstar

Country: US | Gender: male | Artist ID: 11e81bc2-2149-1e00-b632-a0369fe50396

Find Artist

Genres

hip-hop & rappop raphip-hop/rapohio hip hopcontemporary hip hophip hop

Influential: 73.89% Fanbase: 71.64% Trending: 75.01%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Gerber • 6.75% • Very Strong

As of 2025-09-09

18,531,287

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 73.89% | Fanbase 71.64% | Trending 75.01% | CAREER STAGE: SUPERSTAR

Biography

Machine Gun Kelly, born Colson Baker in Texas and raised in Shaker Heights, Cleveland, began his music career in his teens. In 2011, he signed with Bad Boy Records after gaining attention for his mixtapes and winning amateur night at Harlem's Apollo Theater in 2009. His debut album, Lace Up, was released in 2012, followed by a series of successful albums and collaborations with artists like Travis Barker.

In 2020, Machine Gun Kelly's collaboration with Travis Barker on the album Tickets to My Downfall marked a shift to a rock-influenced sound, which garnered critical and commercial success. His sixth album, Mainstream Sellout, released in 2022, continued this trajectory, earning him his first Grammy nomination for Best Rock Album. Alongside his music career, Kelly has also ventured into acting, starring in films like The Dirt and Taurus.

Report Date: 2025-09-09

Machine Gun Kelly performs best with fans in the 18-24 range, concentrated in UNITED STATES, INDIA, NIGERIA. Audience composition is heavily male (63%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 149,755 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Gerber, boohoo, Bud Light, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Machine Gun Kelly is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Machine Gun Kelly score 0.57% — Low bucket.

Brand: GerberBrand: boohooBrand: Bud Light

Followers:18,531,287

Engagements:105,948

Rate:0.6%

Posts:664

Avg Likes:105,658

Avg Comments:1,895

Avg Views:149,755

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 18,531,287 · Engagements 105,948 · Rate 0.6% Posts 664 · Views 149,755 · Avg Likes 105,658 · Avg Comments 1,895 · Avg Views 149,755	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 29% 13-17: 8% 35-44: 4%	Largest: 18-24 (57%); next: 25-34 (29%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (35%) INDIA (9%) NIGERIA (6%) UNITED KINGDOM (4%) CANADA (4%)	Top regions: UNITED STATES (35%), INDIA (9%), NIGERIA (6%)
Platform Engagement	Instagram: 99,927 avg likes/post · Tiktok: 0 avg views/post · Youtube: 149,755 avg views/post	Best reach: Youtube 149,755 avg views; best engagement: Instagram 99,927 avg likes

Top Brand Affinities

Gerber

Score: 6.75

boohoo

Score: 6.06

Bud Light

Score: 6.00

American Eagle

Score: 5.37

ULTA Beauty

Score: 5.29

OLD NAVY

Score: 5.21

Dr. Martens

Score: 4.71

Taco Bell

Score: 4.00

Urban Outfitters

Score: 4.00

BH Cosmetics

Score: 3.98

Carhartt

Score: 3.61

ASOS

Score: 3.51

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Top Brand Affinities

Brand	Category	Score
Gerber		6.75
boohoo		6.06
Bud Light		6.00
American Eagle		5.37
ULTA Beauty		5.29
OLD NAVY		5.21
Dr. Martens		4.71
Taco Bell		4.00
Urban Outfitters		4.00
BH Cosmetics		3.98
Carhartt		3.61
ASOS		3.51
Kylie Cosmetics		3.47
Bacardi		3.27
NHL		3.21
ESPN		3.14
SoundCloud		3.04
Vans		3.02
Showtime		2.97
Marc Jacobs		2.96
Beats Electronics		2.90
TOM FORD		2.71
Hennessy		2.66
Benefit Cosmetics		2.61
Fendi		2.49
NFL		2.47
Hollister Co		2.44
Supreme		2.44
Busch		2.41
Timberland		2.39
AMC		2.39
Lollapalooza		2.38
Fenty beauty		2.37
Budweiser		2.36
NBA		2.35
MTV		2.35
Nickelodeon		2.33
Make Up For Ever		2.32
Sneakerhead		2.30
Kodak		2.27
The North Face		2.24
Dodge		2.24
Los Angeles Lakers		2.23
WWE		2.22
Lululemon Athletica		2.22
Michael Kors		2.19
FashionNova		2.16
Chrysler		2.14
Christian Louboutin		2.12
Victoria's Secret		2.07