Machel Montano

Machel Montano — reggae artist from TT.

Celebrating 40 years of music, Machel Montano, the King of Soca from Trinidad and Tobago, has been a trailblazer in the genre since childhood. His influence…

Influence: 60.17% Fanbase: 39.65% Trending: 70.44% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Zumba Wear • 48.17% • Very Strong

As of 2025-09-09

1,234,521

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:35:15 UTC

Genres

reggaedancehallreggaeothersworldwidelatinsocachutney

Biography

Celebrating 40 years of music, Machel Montano, the King of Soca from Trinidad and Tobago, has been a trailblazer in the genre since childhood. His influence has spread internationally, collaborating with artists like Ariana Grande, Pitbull, and Drake, and performing at renowned venues such as Madison Square Garden. With a dynamic stage presence and global impact, Machel continues to push the boundaries of Soca music and captivate audiences worldwide.

Top Brand Affinities

Report Date: 2025-09-09

Machel Montano maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, TRINIDAD & TOBAGO, CANADA. The audience leans heavily female (56%), so brand cues around style and status perform well. The clearest reach is on Youtube with 53,945 avg views per post; Instagram functions as the community touchpoint. Affinity with Zumba Wear, Kinky-Curly, Jetblue Airways makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Machel Montano score 0.37% — Low bucket.

Brand: Zumba WearBrand: Kinky-CurlyBrand: Jetblue Airways

Followers:1,234,521

Engagements:4,575

Rate:0.4%

Posts:14,527

Avg Likes:4,579

Avg Comments:87

Avg Views:53,945

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,234,521 · Engagements 4,575 · Rate 0.4% Posts 14,527 · Views 53,945 · Avg Likes 4,579 · Avg Comments 87 · Avg Views 53,945	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 40% 35-44: 9% 13-17: 5%	Largest: 18-24 (43%); next: 25-34 (40%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	UNITED STATES (46%) TRINIDAD & TOBAGO (10%) CANADA (7%) FRANCE (5%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (46%), TRINIDAD & TOBAGO (10%), CANADA (7%)
Platform Engagement	Instagram: 3,972 avg likes/post · Youtube: 53,945 avg views/post	Best reach: Youtube 53,945 avg views; best engagement: Instagram 3,972 avg likes

Top Brand Affinities

Zumba Wear

Score: 48.17

Kinky-Curly

Score: 17.67

Jetblue Airways

Score: 16.97

Bim

Score: 15.88

Hennessy

Score: 13.53

Scotiabank

Score: 13.08

REVOLVE

Score: 10.69

HYATT

Score: 8.97

American Airlines

Score: 8.46

boohoo

Score: 7.99

MamaBear

Score: 7.53

Amazon Music

Score: 7.30

Brand	Category	Score
Zumba Wear		48.17
Kinky-Curly		17.67
Jetblue Airways		16.97
Bim		15.88
Hennessy		13.53
Scotiabank		13.08
REVOLVE		10.69
HYATT		8.97
American Airlines		8.46
boohoo		7.99
MamaBear		7.53
Amazon Music		7.30
FashionNova		7.13
Pioneer		6.78
Margaritaville		6.18
OLD NAVY		5.77
Fenty beauty		5.70
Marriott		5.70
Macy's		5.67
Comedy Central		5.32
Champion		5.07
Steve Madden		4.39
ASOS		4.15
SoundCloud		3.91
NARS Cosmetics		3.87
shein		3.73
American Eagle		3.71
CNN		3.68
Hilton		3.64
NBC		3.54
Campari		3.51
NORDSTROM		3.40
Urban Outfitters		3.19
SheInside		3.14
Forever 21		3.07
MTV		3.02
Heineken		3.00
Christian Louboutin		2.93
Babybump		2.82
Fendi		2.76
Marc Jacobs		2.73
Sneakerhead		2.64
Baileys		2.58
Victoria's Secret		2.49
NBA		2.46
Paramount Pictures		2.43
Showtime		2.38
TOM FORD		2.33
Beats Electronics		2.29
Sunnies Studios		2.25