Mac Lethal

Mac Lethal — hip-hop & rap artist from US.

Hailing from the Midwest, Mac Lethal is a skilled lyricist known for his sharp tongue and witty wordplay. His music combines dark humor and a fluid delivery…

Influence: 56.02% Fanbase: 36.75% Trending: 65.66% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 14.66% • Very Strong

As of 2025-09-08

2,980,561

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:48:29 UTC

Genres

hip-hop & raphip-hop/rapbattle rapunderground rapkansas city hip hopabstract hip hop

Biography

Hailing from the Midwest, Mac Lethal is a skilled lyricist known for his sharp tongue and witty wordplay. His music combines dark humor and a fluid delivery over emotionally charged, hard-hitting beats.

Top Brand Affinities

Report Date: 2025-09-08

Mac Lethal performs best with fans in the 18-24 range, concentrated in UNITED STATES, UNITED KINGDOM, INDIA. Audience composition is heavily male (86%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 260,540 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward Akai, Kickstarter, Amazon Music, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Mac Lethal is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mac Lethal score 0.76% — Low bucket.

Brand: AkaiBrand: KickstarterBrand: Amazon Music

Followers:2,980,561

Engagements:22,618

Rate:0.8%

Posts:159

Avg Likes:21,583

Avg Comments:1,066

Avg Views:260,540

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,980,561 · Engagements 22,618 · Rate 0.8% Posts 159 · Views 260,540 · Avg Likes 21,583 · Avg Comments 1,066 · Avg Views 260,540	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 31% 35-44: 7% 13-17: 7%	Largest: 18-24 (52%); next: 25-34 (31%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	UNITED STATES (37%) UNITED KINGDOM (7%) INDIA (6%) CANADA (4%) AUSTRALIA (4%)	Top regions: UNITED STATES (37%), UNITED KINGDOM (7%), INDIA (6%)
Platform Engagement	Instagram: 10,342 avg likes/post · Youtube: 260,540 avg views/post	Best reach: Youtube 260,540 avg views; best engagement: Youtube 11,241 avg likes

Top Brand Affinities

Akai

Score: 14.66

Kickstarter

Score: 12.06

Amazon Music

Score: 9.81

Hoonigan

Score: 8.23

Jameson

Score: 6.44

Ableton

Score: 4.90

Mortal Kombat

Score: 4.42

Bud Light

Score: 4.41

SoundCloud

Score: 4.39

Columbia Pictures

Score: 4.32

NFL

Score: 4.28

Beats Electronics

Score: 4.17

Brand	Category	Score
Akai		14.66
Kickstarter		12.06
Amazon Music		9.81
Hoonigan		8.23
Jameson		6.44
Ableton		4.90
Mortal Kombat		4.42
Bud Light		4.41
SoundCloud		4.39
Columbia Pictures		4.32
NFL		4.28
Beats Electronics		4.17
ESPN		4.03
Comedy Central		3.70
Acura		3.67
Fallout		3.65
Taco Bell		3.61
Monster Beverage		3.59
WWE		3.56
Ubisoft		3.42
GMC		3.34
Jack Daniels		3.33
AMC		3.32
UFC		3.22
NHL		3.17
Xbox		3.14
Budweiser		3.08
Activision Blizzard		2.92
Dodge		2.87
Walmart		2.85
Call of Duty		2.83
Cadillac		2.78
Nintendo		2.67
Harley-Davidson		2.64
PlayStation		2.61
NBC		2.61
Carhartt		2.60
Hot Wheels		2.56
Counter-Strike		2.55
Subaru		2.54
NBA		2.53
Spotify Music		2.51
Sneakerhead		2.51
Jeep		2.49
Nickelodeon		2.44
Kodak		2.44
Hennessy		2.44
Ford		2.40
Rolls-Royce		2.38
Chrysler		2.35