Mac DeMarco
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,989,700
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:46:55 UTC
Genres
Biography
Mac DeMarco performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, MEXICO. Audience composition is heavily male (63%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 584,708 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Akai, Ableton, Pro Tools, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Mac DeMarco is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,989,700 · Engagements 33,804 · Rate 1.7% Posts 291 · Views 607,858 · Avg Likes 33,733 · Avg Comments 73 · Avg Views 607,858 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 27% 13-17: 8% 35-44: 6% |
Largest: 18-24 (58%); next: 25-34 (27%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
UNITED STATES (29%) BRAZIL (10%) MEXICO (7%) UNITED KINGDOM (5%) CANADA (4%) |
Top regions: UNITED STATES (29%), BRAZIL (10%), MEXICO (7%) |
| Platform Engagement | Instagram: 33,290 avg likes/post · Tiktok: 23,150 avg views/post · Youtube: 584,708 avg views/post | Best reach: Youtube 584,708 avg views; best engagement: Instagram 33,290 avg likes |
Top Brand Affinities
Akai
Ableton
Pro Tools
Kodak
Lollapalooza
SoundCloud
Fujifilm
Spotify Music
Polaroid
Coachella
Stüssy
Dr. Martens
| Brand | Category | Score |
|---|---|---|
| Akai | 12.59 | |
| Ableton | 8.66 | |
| Pro Tools | 7.25 | |
| Kodak | 5.49 | |
| Lollapalooza | 5.21 | |
| SoundCloud | 3.60 | |
| Fujifilm | 3.52 | |
| Spotify Music | 3.25 | |
| Polaroid | 3.11 | |
| Coachella | 2.92 | |
| Stüssy | 2.91 | |
| Dr. Martens | 2.87 | |
| Vans | 2.56 | |
| Beats Electronics | 2.39 | |
| Supreme | 2.21 | |
| The North Face | 2.11 | |
| Nickelodeon | 2.06 | |
| Showtime | 1.97 | |
| Cadillac | 1.94 | |
| Polo Ralph Lauren | 1.66 | |
| Adobe | 1.54 | |
| Converse | 1.52 | |
| Pixar | 1.51 | |
| Guinness | 1.51 | |
| Nintendo | 1.50 | |
| Pepsi | 1.37 | |
| Nikon | 1.36 | |
| Universal | 1.36 | |
| Warner Bros | 1.33 | |
| Walmart | 1.31 | |
| Guess | 1.29 | |
| Star Wars | 1.18 | |
| WWE | 1.17 | |
| Vogue | 1.14 | |
| Call of Duty | 1.14 | |
| Los Angeles Lakers | 1.14 | |
| Red Bull | 1.13 | |
| Levi's | 1.13 | |
| Sony | 1.10 | |
| DC Entertainment | 1.07 | |
| Chipotle Mexican Grill | 1.06 | |
| Ray-Ban | 1.05 | |
| Airbnb | 1.05 | |
| Canon | 1.02 | |
| Pokemon | 1.00 | |
| Tommy Hilfiger | 0.98 | |
| Gucci | 0.93 | |
| MAC Cosmetics | 0.93 | |
| Yamaha | 0.93 | |
| Lego | 0.92 |
Official Profiles
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LoginArtist: Mac DeMarco
The map shows every radio station that aired Mac DeMarco today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-27)
Total: 25,631,532
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
21,206,263 | 82.74% |
| [+] |
Audiomack |
3,970,185 | 15.49% |
| [+] |
Yandex |
289,231 | 1.13% |
| [+] |
Pandora |
164,200 | 0.64% |
| [+] |
Jiosaavn |
1,653 | 0.01% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 04:00 UTC | Mac DeMarco, Tex Crick | MTELUS | Montréal, Canada | |
| 2025-12-09 04:00 UTC | Mac DeMarco, Tex Crick | Massey Hall | Toronto, Canada | |
| 2025-12-10 04:00 UTC | Mac DeMarco, Tex Crick | Massey Hall | Toronto, Canada | |
| 2025-12-13 04:00 UTC | Mac DeMarco, Vicky Farewell | Burton Cummings Theatre | Winnipeg, Canada | |
| 2025-12-14 04:00 UTC | Mac DeMarco, Vicky Farewell | Burton Cummings Theatre | Winnipeg, Canada | |
| 2025-12-16 03:00 UTC | Mac DeMarco, Vicky Farewell | TCU Place | Saskatoon, Canada | |
| 2025-12-17 04:00 UTC | Mac DeMarco, Vicky Farewell | Northern Alberta Jubilee Auditorium | Edmonton, Canada | |
| 2025-12-17 08:00 UTC | Mac DeMarco, Vicky Farewell | Mac Hall | Calgary, Canada | |
| 2025-12-18 03:00 UTC | Mac DeMarco | MacEwan Hall Concerts | Calgary, Canada | |
| 2025-12-20 03:00 UTC | Mac DeMarco, Vicky Farewell | Royal Theatre | Caledon, Canada | |
| 2026-02-17 03:00 UTC | Mac DeMarco | ＤＲＵＭ Ｂｅ－１ | Fukuoka, Japan | |
| 2026-02-18 03:00 UTC | Mac DeMarco | 梅田CLUB QUATTRO | Osaka, Japan | |
| 2026-02-19 08:00 UTC | Mac DeMarco | Takutaku | Kyoto, Japan | |
| 2026-02-20 03:00 UTC | Mac DeMarco | 磔磔 | Kyoto, Japan | |
| 2026-02-21 03:00 UTC | Mac DeMarco | Club Quattro Nagoya | Nagoya, Japan | |
| 2026-02-22 03:00 UTC | Mac DeMarco | ＫＡＮＤＡ ＳＱＵＡＲＥ ＨＡＬＬ | Chiyoda, Japan | |
| 2026-02-23 03:00 UTC | Mac DeMarco | ＫＡＮＤＡ ＳＱＵＡＲＥ ＨＡＬＬ | Chiyoda, Japan | |
| 2026-03-07 03:00 UTC | Mac DeMarco | Kitty Woo Stadium, Tung Po | Hong Kong, Hong Kong SAR China | |
| 2026-04-04 02:00 UTC | Mac DeMarco | Sacadura 154 | Rio de Janeiro, Brazil | |
| 2026-04-05 02:00 UTC | Mac DeMarco | Audio | São Paulo, Brazil | |
| 2026-04-06 02:00 UTC | Mac DeMarco | Audio | São Paulo, Brazil | |
| 2026-04-09 02:00 UTC | Mac DeMarco | Toinha Brasil Show | Brasília, Brazil | |
| 2026-04-11 02:00 UTC | Mac DeMarco | Concha Acústica da UFPE | Recife, Brazil | |
| 2026-04-13 02:00 UTC | Mac DeMarco | A Autêntica, Savassi | Belo Horizonte, Brazil |
