Mac DeMarco Brand Affinity ranks highest Akai at 12.59% . Very Strong. Score DMDB 75.89% | Fanbase 73.22%

Mac DeMarco — pop artist from US.

Mac DeMarco, a Canadian musician, is a self-produced multi-instrumentalist and songwriter. Born in Edmonton, Alberta, he currently resides in Los Angeles,…

Mac DeMarco

Superstar

Country: US | Gender: male | Artist ID: 11e81bbf-4b29-f4b8-b692-a0369fe50396

Find Artist

Genres

poplo-fi indiepopindie popelectronicedmonton indie

Influential: 75.89% Fanbase: 73.22% Trending: 77.22%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 12.59% • Very Strong

As of 2025-09-09

1,989,700

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 75.89% | Fanbase 73.22% | Trending 77.22% | CAREER STAGE: SUPERSTAR

Biography

Mac DeMarco, a Canadian musician, is a self-produced multi-instrumentalist and songwriter. Born in Edmonton, Alberta, he currently resides in Los Angeles, California.

Report Date: 2025-09-09

Mac DeMarco performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, MEXICO. Audience composition is heavily male (63%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 584,708 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Akai, Ableton, Pro Tools, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Mac DeMarco is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mac DeMarco score 1.70% — Moderate bucket.

Brand: AkaiBrand: AbletonBrand: Pro Tools

Followers:1,989,700

Engagements:33,804

Rate:1.7%

Posts:291

Avg Likes:33,733

Avg Comments:73

Avg Views:607,858

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,989,700 · Engagements 33,804 · Rate 1.7% Posts 291 · Views 607,858 · Avg Likes 33,733 · Avg Comments 73 · Avg Views 607,858	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 27% 13-17: 8% 35-44: 6%	Largest: 18-24 (58%); next: 25-34 (27%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (29%) BRAZIL (10%) MEXICO (7%) UNITED KINGDOM (5%) CANADA (4%)	Top regions: UNITED STATES (29%), BRAZIL (10%), MEXICO (7%)
Platform Engagement	Instagram: 33,290 avg likes/post · Tiktok: 23,150 avg views/post · Youtube: 584,708 avg views/post	Best reach: Youtube 584,708 avg views; best engagement: Instagram 33,290 avg likes

Top Brand Affinities

Akai

Score: 12.59

Ableton

Score: 8.66

Pro Tools

Score: 7.25

Kodak

Score: 5.49

Lollapalooza

Score: 5.21

SoundCloud

Score: 3.60

Fujifilm

Score: 3.52

Spotify Music

Score: 3.25

Polaroid

Score: 3.11

Coachella

Score: 2.92

Stüssy

Score: 2.91

Dr. Martens

Score: 2.87

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Top Brand Affinities

Brand	Category	Score
Akai		12.59
Ableton		8.66
Pro Tools		7.25
Kodak		5.49
Lollapalooza		5.21
SoundCloud		3.60
Fujifilm		3.52
Spotify Music		3.25
Polaroid		3.11
Coachella		2.92
Stüssy		2.91
Dr. Martens		2.87
Vans		2.56
Beats Electronics		2.39
Supreme		2.21
The North Face		2.11
Nickelodeon		2.06
Showtime		1.97
Cadillac		1.94
Polo Ralph Lauren		1.66
Adobe		1.54
Converse		1.52
Pixar		1.51
Guinness		1.51
Nintendo		1.50
Pepsi		1.37
Nikon		1.36
Universal		1.36
Warner Bros		1.33
Walmart		1.31
Guess		1.29
Star Wars		1.18
WWE		1.17
Vogue		1.14
Call of Duty		1.14
Los Angeles Lakers		1.14
Red Bull		1.13
Levi's		1.13
Sony		1.10
DC Entertainment		1.07
Chipotle Mexican Grill		1.06
Ray-Ban		1.05
Airbnb		1.05
Canon		1.02
Pokemon		1.00
Tommy Hilfiger		0.98
Gucci		0.93
MAC Cosmetics		0.93
Yamaha		0.93
Lego		0.92