M!LK
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,004,533
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:03:56 UTC
Genres
Biography
M!LK commands interest from 18-24 & 25-34 audiences in JAPAN, INDONESIA, UNITED STATES. With a heavily female (65%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (324,400 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with Earth Music & Ecology, Anna Sui, Isetan points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,004,533 · Engagements 61,727 · Rate 6.1% Posts 2,962 · Views 414,438 · Avg Likes 57,350 · Avg Comments 723 · Avg Views 414,438 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 65% 25-34: 19% 13-17: 13% 35-44: 2% |
Largest: 18-24 (65%); next: 25-34 (19%) |
| Gender Split |
Female: 65% Male: 35% Non-binary/Other: 0% |
Skews female (65%) |
| Top Countries |
JAPAN (51%) INDONESIA (8%) UNITED STATES (6%) THAILAND (3%) TAIWAN (3%) |
Top regions: JAPAN (51%), INDONESIA (8%), UNITED STATES (6%) |
| Platform Engagement | Instagram: 22,629 avg likes/post · Tiktok: 324,400 avg views/post · Youtube: 90,038 avg views/post | Best reach: Tiktok 324,400 avg views; best engagement: Tiktok 30,400 avg likes |
Top Brand Affinities
Earth Music & Ecology
Anna Sui
Isetan
Style Nanda
Paul Smith
L'Occitane
Vivienne Westwood
Innisfree
Lipton
Shake Shack
Snoopy And The Peanuts Gang
Bandai Namco
| Brand | Category | Score |
|---|---|---|
| Earth Music & Ecology | 71.44 | |
| Anna Sui | 31.46 | |
| Isetan | 26.00 | |
| Style Nanda | 22.80 | |
| Paul Smith | 11.93 | |
| L'Occitane | 10.20 | |
| Vivienne Westwood | 8.28 | |
| Innisfree | 6.47 | |
| Lipton | 6.28 | |
| Shake Shack | 6.17 | |
| Snoopy And The Peanuts Gang | 6.03 | |
| Bandai Namco | 5.77 | |
| Furla | 5.47 | |
| Dr. Martens | 5.09 | |
| Loewe | 4.81 | |
| Miu Miu | 4.60 | |
| Christian Dior | 4.42 | |
| Kate Spade | 4.33 | |
| Lush | 4.10 | |
| Coach | 4.06 | |
| Walt Disney | 3.72 | |
| Yves Saint Laurent | 3.69 | |
| IKEA | 3.62 | |
| Tiffany | 3.17 | |
| Stüssy | 2.91 | |
| Bulgari | 2.72 | |
| MAC Cosmetics | 2.68 | |
| UNIQLO | 2.67 | |
| Pokemon | 2.29 | |
| GAP | 2.26 | |
| Fendi | 2.20 | |
| Fila | 2.19 | |
| Converse | 2.18 | |
| Chanel | 2.09 | |
| Costco | 1.94 | |
| Starbucks | 1.87 | |
| Pixar | 1.84 | |
| Hermès | 1.72 | |
| New Balance | 1.62 | |
| Supreme | 1.52 | |
| The North Face | 1.44 | |
| Vans | 1.31 | |
| Lego | 1.30 | |
| Tiffany & Co | 1.30 | |
| Forever 21 | 1.30 | |
| SheInside | 1.28 | |
| Polo Ralph Lauren | 1.28 | |
| Balenciaga | 1.24 | |
| Puma | 1.20 | |
| shein | 1.14 |
Official Profiles
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LoginArtist: M!LK
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | M!LK | Kobe World Hall | Kobe, Japan | |
| 2026-01-19 03:00 UTC | M!LK | Ａｉｃｈｉ Ｓｋｙ Ｅｘｐｏ | Tokoname, Japan | |
| 2026-02-11 03:00 UTC | M!LK | 国立代々木競技場 第一体育館 | Shibuya, Japan | |
| 2026-02-12 03:00 UTC | M!LK | 国立代々木競技場 第一体育館 | Shibuya, Japan |
