Lainey Wilson Brand Affinity ranks highest Ariat at 55.59% . Very Strong. Score DMDB 69.90% | Fanbase 53.82%

Lainey Wilson — pop artist from US.

Lainey Wilson, a CMA and ACM Entertainer of the Year recipient, is a celebrated country music artist known for her storytelling prowess. With seven No. 1 hits,…

Lainey Wilson

Superstar

Country: US | Gender: female | Artist ID: 11e83fe0-7348-9e8c-b6c9-aa1c026db3d8

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Genres

popcountry popmainstream popcountrycountrycontemporary country

Influential: 69.90% Fanbase: 53.82% Trending: 77.94%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 55.59% • Very Strong

As of 2025-09-09

7,728,975

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.90% | Fanbase 53.82% | Trending 77.94% | CAREER STAGE: SUPERSTAR

Biography

Lainey Wilson, a CMA and ACM Entertainer of the Year recipient, is a celebrated country music artist known for her storytelling prowess. With seven No. 1 hits, including "Watermelon Moonshine" and 2x PLATINUM "Heart Like A Truck," Wilson has also collaborated with notable artists such as Cole Swindell, Jelly Roll, and HARDY. Her latest album, WHIRLWIND, released on August 23, offers a candid glimpse into her life and experiences, with tracks like "Hang Tight Honey" and "4x4xU" gaining traction on the country charts. Wilson, recognized for her talents as a singer, songwriter, and actress, has recently made appearances in Paramount's Yellowstone and penned the original song "Out of Oklahoma" for Universal's film, Twisters. She is set to embark on the Whirlwind World Tour in 2025, starting in March and concluding in November.

Report Date: 2025-09-09

Lainey Wilson draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, CANADA, UNITED KINGDOM. The skew is heavily female (60%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 231,900 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Ariat, Live Nation, Amazon Music makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lainey Wilson score 0.86% — Low bucket.

Brand: AriatBrand: Live NationBrand: Amazon Music

Followers:7,728,975

Engagements:66,352

Rate:0.9%

Posts:5,184

Avg Likes:63,572

Avg Comments:1,652

Avg Views:310,761

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,728,975 · Engagements 66,352 · Rate 0.9% Posts 5,184 · Views 310,761 · Avg Likes 63,572 · Avg Comments 1,652 · Avg Views 310,761	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 30% 18-24: 29% 35-44: 20% 45-64: 16%	Largest: 25-34 (30%); next: 18-24 (29%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	UNITED STATES (73%) CANADA (5%) UNITED KINGDOM (5%) NIGERIA (4%) AUSTRALIA (3%)	Top regions: UNITED STATES (73%), CANADA (5%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 39,912 avg likes/post · Tiktok: 231,900 avg views/post · Youtube: 78,861 avg views/post	Best reach: Tiktok 231,900 avg views; best engagement: Instagram 39,912 avg likes

Top Brand Affinities

Ariat

Score: 55.59

Live Nation

Score: 29.95

Amazon Music

Score: 29.53

Miller Lite

Score: 27.26

Sherri Hill

Score: 20.13

Barstool Sports

Score: 17.32

Margaritaville

Score: 15.34

Bud Light

Score: 14.46

Coors

Score: 13.54

Houston Livestock Show and Rodeo

Score: 13.47

iHeartRadio Music Awards

Score: 12.73

NBC

Score: 11.68

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Top Brand Affinities

Brand	Category	Score
Ariat		55.59
Live Nation		29.95
Amazon Music		29.53
Miller Lite		27.26
Sherri Hill		20.13
Barstool Sports		17.32
Margaritaville		15.34
Bud Light		14.46
Coors		13.54
Houston Livestock Show and Rodeo		13.47
iHeartRadio Music Awards		12.73
NBC		11.68
Free People		11.37
Busch		11.22
Kroger		10.65
Carhartt		10.58
Arbonne		9.90
Verizon		9.72
Chick-fil-A		9.49
Sennheiser		9.33
Pro Tools		8.19
T.J. Maxx		7.64
Target		6.87
American Eagle		6.24
Pacific Northwest Wonderland		6.23
Gillette		5.87
HomeGoods		5.87
Spotify Music		5.77
Jack Daniels		5.76
Publix		5.45
GMC		5.44
Cadillac		5.26
Anthropologie		5.22
Taco Bell		5.16
NHL		4.97
Steve Madden		4.94
Jeep		4.87
OLD NAVY		4.86
ESPN		4.74
Walmart		4.72
Budweiser		4.50
Kmart		4.33
NFL		4.22
Heinz		4.09
Under Armour		4.09
Billabong		4.04
Bentley		4.04
NORDSTROM		3.77
Lululemon Athletica		3.68
Chevrolet		3.66