Lainey Wilson
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
7,728,975
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 09:31:12 UTC
Genres
Biography
Lainey Wilson draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, CANADA, UNITED KINGDOM. The skew is heavily female (60%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 231,900 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Ariat, Live Nation, Amazon Music makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 7,728,975 · Engagements 66,352 · Rate 0.9% Posts 5,184 · Views 310,761 · Avg Likes 63,572 · Avg Comments 1,652 · Avg Views 310,761 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 30% 18-24: 29% 35-44: 20% 45-64: 16% |
Largest: 25-34 (30%); next: 18-24 (29%) |
| Gender Split |
Female: 60% Male: 40% Non-binary/Other: 0% |
Skews female (60%) |
| Top Countries |
UNITED STATES (73%) CANADA (5%) UNITED KINGDOM (5%) NIGERIA (4%) AUSTRALIA (3%) |
Top regions: UNITED STATES (73%), CANADA (5%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 39,912 avg likes/post · Tiktok: 231,900 avg views/post · Youtube: 78,861 avg views/post | Best reach: Tiktok 231,900 avg views; best engagement: Instagram 39,912 avg likes |
Top Brand Affinities
Ariat
Live Nation
Amazon Music
Miller Lite
Sherri Hill
Barstool Sports
Margaritaville
Bud Light
Coors
Houston Livestock Show and Rodeo
iHeartRadio Music Awards
NBC
| Brand | Category | Score |
|---|---|---|
| Ariat | 55.59 | |
| Live Nation | 29.95 | |
| Amazon Music | 29.53 | |
| Miller Lite | 27.26 | |
| Sherri Hill | 20.13 | |
| Barstool Sports | 17.32 | |
| Margaritaville | 15.34 | |
| Bud Light | 14.46 | |
| Coors | 13.54 | |
| Houston Livestock Show and Rodeo | 13.47 | |
| iHeartRadio Music Awards | 12.73 | |
| NBC | 11.68 | |
| Free People | 11.37 | |
| Busch | 11.22 | |
| Kroger | 10.65 | |
| Carhartt | 10.58 | |
| Arbonne | 9.90 | |
| Verizon | 9.72 | |
| Chick-fil-A | 9.49 | |
| Sennheiser | 9.33 | |
| Pro Tools | 8.19 | |
| T.J. Maxx | 7.64 | |
| Target | 6.87 | |
| American Eagle | 6.24 | |
| Pacific Northwest Wonderland | 6.23 | |
| Gillette | 5.87 | |
| HomeGoods | 5.87 | |
| Spotify Music | 5.77 | |
| Jack Daniels | 5.76 | |
| Publix | 5.45 | |
| GMC | 5.44 | |
| Cadillac | 5.26 | |
| Anthropologie | 5.22 | |
| Taco Bell | 5.16 | |
| NHL | 4.97 | |
| Steve Madden | 4.94 | |
| Jeep | 4.87 | |
| OLD NAVY | 4.86 | |
| ESPN | 4.74 | |
| Walmart | 4.72 | |
| Budweiser | 4.50 | |
| Kmart | 4.33 | |
| NFL | 4.22 | |
| Heinz | 4.09 | |
| Under Armour | 4.09 | |
| Billabong | 4.04 | |
| Bentley | 4.04 | |
| NORDSTROM | 3.77 | |
| Lululemon Athletica | 3.68 | |
| Chevrolet | 3.66 |
Official Profiles
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LoginArtist: Lainey Wilson
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | Lainey Wilson, Shane Smith & the Saints | T-Mobile Arena | Las Vegas, United States | |
| 2026-02-07 03:00 UTC | Lainey Wilson, Flatland Cavalry, Kaitlin Butts | Spark Arena | Auckland, New Zealand | |
| 2026-02-09 03:00 UTC | Lainey Wilson, Flatland Cavalry, Kaitlin Butts | Wolfbrook Arena | Christchurch, New Zealand | |
| 2026-02-12 03:00 UTC | Lainey Wilson, Flatland Cavalry, Kaitlin Butts | Brisbane Entertainment Centre | City of Brisbane, Australia | |
| 2026-02-13 03:00 UTC | Lainey Wilson, Flatland Cavalry, Kaitlin Butts | Brisbane Entertainment Centre | City of Brisbane, Australia | |
| 2026-02-15 03:00 UTC | Howlin Country 2026 | Newcastle Foreshore Footpath | Newcastle, Australia | — |
| 2026-02-17 03:00 UTC | Lainey Wilson, Flatland Cavalry, Kaitlin Butts | Qudos Bank Arena | Sydney, Australia | |
| 2026-02-20 03:00 UTC | Lainey Wilson, Flatland Cavalry, Kaitlin Butts | Rod Laver Arena | Melbourne, Australia | |
| 2026-02-21 03:00 UTC | Lainey Wilson, Flatland Cavalry, Kaitlin Butts | Rod Laver Arena | Melbourne, Australia | |
| 2026-02-23 03:20 UTC | Lainey Wilson, Flatland Cavalry, Kaitlin Butts | Adelaide Entertainment Centre | Adelaide, Australia | |
| 2026-02-27 03:00 UTC | Lainey Wilson, Flatland Cavalry, Kaitlin Butts | RAC Arena | Perth, Australia |
