Lady Lava

Lady Lava — reggae artist from TT.

Lady Lava, a Trinidadian singer/songwriter specializing in Soca and Dancehall music, is a multifaceted artist with aspirations of entrepreneurship. Despite her…

Influence: 50.25% Fanbase: 14.74% Trending: 68.00% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Hennessey • 29.26% • Very Strong

As of 2025-09-09

360,842

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:48:06 UTC

Genres

reggaedancehall

Biography

Lady Lava, a Trinidadian singer/songwriter specializing in Soca and Dancehall music, is a multifaceted artist with aspirations of entrepreneurship. Despite her diverse interests, music remains her true passion. Beginning her career in 2008 with the track "Bring it Back" produced by Premier Studios, she later collaborated on projects such as the Android Riddim and No Scribbles Riddim in 2011 and "Ride It" with Request Music in 2015. Lady Lava gained recognition in 2017 with her releases "Banger Secrets" and the hit song "Tail Light," which garnered attention on both local and international radio stations.

Top Brand Affinities

Report Date: 2025-09-09

Lady Lava commands interest from 18-24 & 25-34 audiences in UNITED STATES, TRINIDAD & TOBAGO, JAMAICA. With a heavily female (59%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (42,395 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Hennessey, Hennessy, Comedy Central points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lady Lava score 1.90% — Moderate bucket.

Brand: HennesseyBrand: HennessyBrand: Comedy Central

Followers:360,842

Engagements:6,851

Rate:1.9%

Posts:1,714

Avg Likes:6,492

Avg Comments:186

Avg Views:59,595

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 360,842 · Engagements 6,851 · Rate 1.9% Posts 1,714 · Views 59,595 · Avg Likes 6,492 · Avg Comments 186 · Avg Views 59,595	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 39% 13-17: 6% 35-44: 5%	Largest: 18-24 (50%); next: 25-34 (39%)
Gender Split	Female: 59% Male: 41% Non-binary/Other: 0%	Skews female (59%)
Top Countries	UNITED STATES (49%) TRINIDAD & TOBAGO (16%) JAMAICA (14%) UNITED KINGDOM (5%) CANADA (3%)	Top regions: UNITED STATES (49%), TRINIDAD & TOBAGO (16%), JAMAICA (14%)
Platform Engagement	Instagram: 3,198 avg likes/post · Tiktok: 17,200 avg views/post · Youtube: 42,395 avg views/post	Best reach: Youtube 42,395 avg views; best engagement: Instagram 3,198 avg likes

Top Brand Affinities

Hennessey

Score: 29.26

Hennessy

Score: 26.63

Comedy Central

Score: 18.53

Mixcloud

Score: 17.39

boohoo

Score: 12.79

Vauxhall

Score: 12.39

HYATT

Score: 11.18

Bim

Score: 11.13

Amazon Music

Score: 9.10

MISSGUIDED

Score: 8.82

ASOS

Score: 8.36

Benihana

Score: 8.14

Brand	Category	Score
Hennessey		29.26
Hennessy		26.63
Comedy Central		18.53
Mixcloud		17.39
boohoo		12.79
Vauxhall		12.39
HYATT		11.18
Bim		11.13
Amazon Music		9.10
MISSGUIDED		8.82
ASOS		8.36
Benihana		8.14
Campari		8.12
Steve Madden		8.03
Pioneer		8.01
River Island		6.78
Clarks		6.15
Tory Burch		6.10
Smirnoff		5.93
Margaritaville		5.70
Primark		4.81
SoundCloud		4.64
iHeartRadio Music Awards		4.37
Topshop		4.27
Coach		4.14
NARS Cosmetics		3.75
FashionNova		3.75
Paramount Pictures		3.69
Pampers		3.64
Forever 21		3.29
BALMAIN		3.07
Monster Beverage		2.95
Moschino		2.72
Guinness		2.66
Marc Jacobs		2.59
Michael Kors		2.41
Sephora		2.35
Timberland		2.34
Spotify Music		2.27
NYX Cosmetics		2.22
H&M		2.19
Guess		2.14
Christian Louboutin		2.08
Lush		2.03
KFC		2.02
Fenty beauty		2.01
Fendi		1.94
Bershka		1.92
NBA		1.80
Beats Electronics		1.79