LaBrassBanda
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
98,192
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:02:15 UTC
Genres
Biography
Formed in 2007 by trumpet player and singer Stefan Dettl, LaBrassBanda quickly rose to fame with their self-recorded debut album Habediehre in 2008. Their unconventional tour from Übersee to Vienna for the 2008 European soccer championship, using mopeds and a tractor instead of a tour bus, further solidified their reputation. Despite lineup changes, the band continued to find chart success with albums like Kiah Royal in 2014 and Around the World in 2017, showcasing their dynamic musical style and expanding global reach.
LaBrassBanda is already in the conversation with 25-34 & 18-24 audiences in GERMANY, AUSTRIA, SWITZERLAND. The audience is heavily male (79%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (30,114 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Hacker-Pschorr, Schneider Weisse, Ayinger points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 98,192 · Engagements 1,524 · Rate 1.6% Posts 918 · Views 30,114 · Avg Likes 1,496 · Avg Comments 36 · Avg Views 30,114 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 34% 18-24: 30% 35-44: 19% 45-64: 15% |
Largest: 25-34 (34%); next: 18-24 (30%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
GERMANY (63%) AUSTRIA (15%) SWITZERLAND (3%) ITALY (2%) BRAZIL (2%) |
Top regions: GERMANY (63%), AUSTRIA (15%), SWITZERLAND (3%) |
| Platform Engagement | Instagram: 932 avg likes/post · Youtube: 30,114 avg views/post | Best reach: Youtube 30,114 avg views; best engagement: Instagram 932 avg likes |
Top Brand Affinities
Hacker-Pschorr
Schneider Weisse
Ayinger
Augustiner Helles
Stiegl
Löwenbräu
Weihenstephan Hefe Weissbier
Hummel
Paulaner
Edeka
Erdinger
Commerzbank
| Brand | Category | Score |
|---|---|---|
| Hacker-Pschorr | 467.83 | |
| Schneider Weisse | 268.27 | |
| Ayinger | 129.24 | |
| Augustiner Helles | 117.37 | |
| Stiegl | 72.31 | |
| Löwenbräu | 52.77 | |
| Weihenstephan Hefe Weissbier | 43.50 | |
| Hummel | 30.39 | |
| Paulaner | 29.58 | |
| Edeka | 28.08 | |
| Erdinger | 26.35 | |
| Commerzbank | 23.72 | |
| Sennheiser | 18.51 | |
| Akg | 18.38 | |
| Stihl | 18.37 | |
| Arri | 15.96 | |
| Lufthansa | 15.93 | |
| MOOG | 15.22 | |
| Zimmermann | 12.93 | |
| Braun | 12.92 | |
| Thermomix | 12.37 | |
| Schutz | 12.07 | |
| Beck`s | 11.21 | |
| Amazon Music | 7.93 | |
| PLAYMOBIL | 7.87 | |
| Ableton | 7.82 | |
| Bosch | 7.51 | |
| Aperol | 7.05 | |
| Husqvarna Motorcycles | 6.67 | |
| Heinz | 4.94 | |
| Leica | 4.80 | |
| ALDI | 4.37 | |
| Opel | 3.70 | |
| Carhartt | 3.44 | |
| Red Bull | 3.24 | |
| Audi | 3.07 | |
| Geocaching | 3.00 | |
| Panasonic | 2.88 | |
| Lollapalooza | 2.87 | |
| Guinness | 2.87 | |
| Polaroid | 2.82 | |
| Busch | 2.82 | |
| Spotify Music | 2.77 | |
| Volkswagen | 2.72 | |
| Martini | 2.49 | |
| NBC | 2.44 | |
| Faber-Castell | 2.37 | |
| KTM | 2.29 | |
| Porsche | 2.26 | |
| Fiat | 2.18 |
Official Profiles
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LoginArtist: LaBrassBanda
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-24 04:00 UTC | LaBrassBanda | Music Hall Innsbruck | Innsbruck, Austria | |
| 2026-02-25 02:00 UTC | LaBrassBanda | BASIS Vinschgau Venosta | Schlanders - Silandro, Italy | |
| 2026-02-27 04:00 UTC | LaBrassBanda | Komplex AG | Zürich, Switzerland | |
| 2026-02-27 04:00 UTC | LaBrassBanda | Komplex 457 | Zürich, Switzerland | |
| 2026-02-28 04:00 UTC | LaBrassBanda | Club Vaudeville | Lindau (Bodensee), Germany | |
| 2026-03-01 03:00 UTC | LaBrassBanda | Batschkapp | Frankfurt, Germany | |
| 2026-03-02 04:00 UTC | LaBrassBanda | Garage | Saarbrücken, Germany | |
| 2026-03-03 04:00 UTC | LaBrassBanda | Carlswerk Victoria | Cologne, Germany | |
| 2026-03-04 04:00 UTC | LaBrassBanda | Grosse Freiheit 36 | Hamburg, Germany | |
| 2026-03-05 04:00 UTC | LaBrassBanda | Huxleys Neue Welt | Berlin, Germany | |
| 2026-03-06 02:00 UTC | LaBrassBanda | Klub Hydrozagadka | Warsaw, Poland | |
| 2026-03-06 02:00 UTC | LaBrassBanda | Hydrozagadka | Warsaw, Poland | |
| 2026-03-07 04:00 UTC | LaBrassBanda | Felsenkeller Leipzig | Leipzig, Germany | |
| 2026-03-08 04:00 UTC | LaBrassBanda | Rock Cafe | Capital City of Prague, Czechia | |
| 2026-03-09 03:00 UTC | LaBrassBanda | Posthof Zeitkultur Am Hafen | Linz, Austria | |
| 2026-03-09 03:00 UTC | LaBrassBanda | Großer Saal, Posthof | Linz, Austria | |
| 2026-03-10 03:00 UTC | LaBrassBanda | Arena | Vienna, Austria | |
| 2026-03-11 03:00 UTC | LaBrassBanda | Orpheum | Graz, Austria |
