La Yegros

La Yegros — latin artist from AR.

Argentinian artist La Yegros, known as the Queen of "Nu Cumbia," has released her highly anticipated fourth album, showcasing a blend of South American…

Influence: 51.10% Fanbase: 25.71% Trending: 63.80% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 30.71% • Very Strong

As of 2025-09-09

78,954

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:34:48 UTC

Genres

latinlatinnu-cumbiachichafolk & traditionalnuevo folklore argentino

Biography

Argentinian artist La Yegros, known as the Queen of "Nu Cumbia," has released her highly anticipated fourth album, showcasing a blend of South American folklore with contemporary global influences. Her music delves into intimate and sometimes melancholic themes, revealing a new depth to her artistry while maintaining the high-energy party atmosphere she is known for.

Celebrating the 10th anniversary of her breakthrough hit "Viene de Mí," La Yegros continues to captivate audiences with her dynamic performances that blend traditional South American sounds with modern influences. Raised in Buenos Aires, she draws from her heritage in Misiones, infusing her music with a rich tapestry of chamamé, Carnavalito, and Colombian Cumbia, creating a unique and mesmerizing musical experience.

Top Brand Affinities

Report Date: 2025-09-09

La Yegros reliably reaches 25-34 & 18-24 audiences in FRANCE, ARGENTINA, SPAIN. The base is male-leaning (51%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (2,312 avg views per post); Instagram layers on depth and replies. The audience sits near Mixcloud, Ableton, Akai, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist La Yegros score 0.18% — Low bucket.

Brand: MixcloudBrand: AbletonBrand: Akai

Followers:78,954

Engagements:142

Rate:0.2%

Posts:2,903

Avg Likes:138

Avg Comments:7

Avg Views:2,695

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 78,954 · Engagements 142 · Rate 0.2% Posts 2,903 · Views 2,695 · Avg Likes 138 · Avg Comments 7 · Avg Views 2,695	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 34% 35-44: 14% 45-64: 6%	Largest: 25-34 (42%); next: 18-24 (34%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	FRANCE (29%) ARGENTINA (11%) SPAIN (8%) MEXICO (7%) UNITED STATES (6%)	Top regions: FRANCE (29%), ARGENTINA (11%), SPAIN (8%)
Platform Engagement	Instagram: 93 avg likes/post · Tiktok: 383 avg views/post · Youtube: 2,312 avg views/post	Best reach: Youtube 2,312 avg views; best engagement: Instagram 93 avg likes

Top Brand Affinities

Mixcloud

Score: 30.71

Ableton

Score: 20.63

Akai

Score: 20.06

MOOG

Score: 15.89

LATAM

Score: 12.17

Pro Tools

Score: 11.78

Galeries Lafayette

Score: 11.57

Accor Hotels

Score: 10.56

Amazon Music

Score: 8.97

Cafecito

Score: 8.10

Ricard

Score: 7.84

Movistar

Score: 7.49

Brand	Category	Score
Mixcloud		30.71
Ableton		20.63
Akai		20.06
MOOG		15.89
LATAM		12.17
Pro Tools		11.78
Galeries Lafayette		11.57
Accor Hotels		10.56
Amazon Music		8.97
Cafecito		8.10
Ricard		7.84
Movistar		7.49
Lollapalooza		7.48
Pioneer		7.19
Spotify Music		6.66
Acroyoga		6.04
Longchamp		5.92
Suavecito		5.66
SoundCloud		4.96
Leica		4.35
Montblanc		4.18
Campari		4.00
Garnier		3.87
Beats Electronics		3.26
Pantone Inc		3.04
Polaroid		2.89
musical.ly		2.60
Kodak		2.57
Jaguar		2.50
Carrefour		2.36
Tomorrowland		2.17
Dr. Martens		2.11
Fujifilm		2.00
A Game of Tones		1.97
Aperol		1.67
Adobe		1.60
National Geographic		1.53
Warner Bros		1.53
Sony		1.47
Tarte Cosmetics		1.44
Guess		1.42
Paypal		1.39
Fiat		1.38
Yves Saint Laurent		1.37
Cartier		1.37
Heineken		1.35
BBC		1.30
Renault		1.29
Netflix		1.28
Coachella		1.27