La Raíz
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
331,758
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 16:51:46 UTC
Genres
Biography
Con dos discos autoeditados, tres de estudio y un disco/DVD grabado en vivo ante 10.000 personas en Madrid, La Raíz se ha consolidado como una de las bandas más influyentes en España y ha llevado su música a países como México, Colombia, Argentina, Chile, y diversos lugares en Europa, posicionándose como una referencia en el rock en español a nivel nacional e internacional.
La Raíz reaches 18-24 & 25-34 audiences concentrated in SPAIN, ARGENTINA, MEXICO. The demographic tilt is heavily male (61%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 13,295 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Estrella Galícia, Fnac, Paulaner suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 331,758 · Engagements 7,237 · Rate 2.2% Posts 250 · Views 13,295 · Avg Likes 7,201 · Avg Comments 101 · Avg Views 13,295 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 34% 35-44: 6% 13-17: 6% |
Largest: 18-24 (52%); next: 25-34 (34%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
SPAIN (82%) ARGENTINA (2%) MEXICO (2%) CHILE (2%) ECUADOR (2%) |
Top regions: SPAIN (82%), ARGENTINA (2%), MEXICO (2%) |
| Platform Engagement | Instagram: 6,622 avg likes/post · Youtube: 13,295 avg views/post | Best reach: Youtube 13,295 avg views; best engagement: Instagram 6,622 avg likes |
Top Brand Affinities
Estrella Galícia
Fnac
Paulaner
Montblanc
Patek Philippe
PLAYMOBIL
Pull&Bear
Ryanair
Movistar
VidaSana
HBO
Carrefour
| Brand | Category | Score |
|---|---|---|
| Estrella Galícia | 49.52 | |
| Fnac | 24.93 | |
| Paulaner | 8.46 | |
| Montblanc | 8.17 | |
| Patek Philippe | 7.49 | |
| PLAYMOBIL | 6.70 | |
| Pull&Bear | 5.66 | |
| Ryanair | 5.16 | |
| Movistar | 4.82 | |
| VidaSana | 4.05 | |
| HBO | 3.45 | |
| Carrefour | 2.99 | |
| Primark | 2.82 | |
| Stradivarius | 2.46 | |
| Spotify Music | 2.43 | |
| Cafecito | 2.29 | |
| GoPro | 2.29 | |
| ASICS | 1.93 | |
| Tomorrowland | 1.91 | |
| Guinness | 1.89 | |
| Ducati | 1.83 | |
| Pixar | 1.69 | |
| A Game of Tones | 1.69 | |
| Polaroid | 1.68 | |
| Nikon | 1.65 | |
| Bershka | 1.63 | |
| The North Face | 1.58 | |
| Coca-Cola | 1.58 | |
| Heineken | 1.52 | |
| Star Wars | 1.52 | |
| Canon | 1.46 | |
| Fiat | 1.45 | |
| Ferrero | 1.44 | |
| KitKat | 1.39 | |
| Cadillac | 1.37 | |
| Renault | 1.36 | |
| BBC | 1.33 | |
| Oakley | 1.27 | |
| musical.ly | 1.24 | |
| Red Bull | 1.24 | |
| Pokemon | 1.06 | |
| SheInside | 1.03 | |
| Harley-Davidson | 1.01 | |
| Xiaomi | 0.99 | |
| Lamborghini | 0.98 | |
| Universal | 0.97 | |
| Lego | 0.95 | |
| Yamaha | 0.95 | |
| Pandora | 0.91 | |
| Sony | 0.91 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
