La Materialista
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-21
6,736,171
Social Media Followers
As of 2025-09-21
00:00:00
Hours Airplay
2025-12-07 10:06:41 UTC
Genres
Biography
En 2018, La Materialista fundó su propia disquera independiente, La Materialista Records, y ha lanzado varios sencillos como "Sensei", "Niveles", "Te lo compré", "Nunca Maniquí", "La Reina Sur", y el más reciente "Machucando" en colaboración con Shelow Shaq y Topo La Maskara. Su carrera sigue creciendo y evolucionando con éxito.
La Materialista engages 18-24 & 25-34 audiences with repeatable results in DOMINICAN REPUBLIC, UNITED STATES, VENEZUELA. The fan base skews male-leaning (52%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (73,300 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Alcatel, Dollar Tree, Influenster, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 6,736,171 · Engagements 75,101 · Rate 1.1% Posts 2,696 · Views 99,657 · Avg Likes 74,586 · Avg Comments 1,141 · Avg Views 99,657 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 30% 13-17: 7% 35-44: 6% |
Largest: 18-24 (56%); next: 25-34 (30%) |
| Gender Split |
Female: 48% Male: 52% Non-binary/Other: 0% |
Skews male (52%) |
| Top Countries |
DOMINICAN REPUBLIC (34%) UNITED STATES (16%) VENEZUELA (7%) SPAIN (7%) ARGENTINA (4%) |
Top regions: DOMINICAN REPUBLIC (34%), UNITED STATES (16%), VENEZUELA (7%) |
| Platform Engagement | Instagram: 66,669 avg likes/post · Tiktok: 73,300 avg views/post · Youtube: 26,357 avg views/post | Best reach: Tiktok 73,300 avg views; best engagement: Instagram 66,669 avg likes |
Top Brand Affinities
Alcatel
Dollar Tree
Influenster
Iberostar Hotels & Resorts
shein
Marshalls
T.J. Maxx
MISSGUIDED
HomeGoods
Margaritaville
Suavecito
VidaSana
| Brand | Category | Score |
|---|---|---|
| Alcatel | 39.63 | |
| Dollar Tree | 9.08 | |
| Influenster | 8.12 | |
| Iberostar Hotels & Resorts | 7.58 | |
| shein | 6.88 | |
| Marshalls | 6.78 | |
| T.J. Maxx | 6.40 | |
| MISSGUIDED | 5.72 | |
| HomeGoods | 5.47 | |
| Margaritaville | 5.23 | |
| Suavecito | 5.23 | |
| VidaSana | 4.97 | |
| Cafecito | 4.71 | |
| Estee Lauder | 4.70 | |
| Bershka | 4.24 | |
| Forever 21 | 4.23 | |
| Coach | 4.15 | |
| American Eagle | 3.52 | |
| Abercrombie & Fitch | 3.46 | |
| NORDSTROM | 3.46 | |
| Motorola | 3.33 | |
| Opi | 3.17 | |
| Colgate | 3.11 | |
| Timberland | 2.97 | |
| Maybelline | 2.92 | |
| Barber Shop Connect | 2.84 | |
| Stradivarius | 2.53 | |
| Nickelodeon | 2.53 | |
| L'Oréal Paris | 2.42 | |
| Carrefour | 2.38 | |
| Los Angeles Lakers | 2.37 | |
| Guess | 2.31 | |
| Hollister Co | 2.31 | |
| Anastasia Beverly Hills | 2.31 | |
| musical.ly | 2.29 | |
| Target | 2.21 | |
| Herbalife | 2.10 | |
| FashionNova | 1.82 | |
| Fendi | 1.78 | |
| Michael Kors | 1.66 | |
| Primark | 1.66 | |
| Huda Beauty | 1.65 | |
| NYX Cosmetics | 1.65 | |
| Pic Collage | 1.59 | |
| Beats Electronics | 1.57 | |
| Sephora | 1.54 | |
| Too Faced Cosmetics | 1.54 | |
| Ferrero | 1.48 | |
| H&M | 1.42 | |
| NBA | 1.41 |
Official Profiles
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LoginArtist: La Materialista
The map shows every radio station that aired La Materialista today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-21)
Total: 116,310
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
116,310 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
