La Luz

La Luz

Country: US

Influence: 56.39% Fanbase: 35.09% Trending: 67.04% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 43.20% • Very Strong

As of 2025-09-08

67,322

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:55:15 UTC

Genres

popchill dream poprockneo-psychedelicindie garage rockrockpsychedelic rockalternativealternativeindie surfindie rock

Biography

Guitarist/songwriter Shana Cleveland explores the theme of embracing change with unconditional love on La Luz's latest album, 'News of the Universe', inspired by personal crisis and metaphysical poetry. The record, reflecting Cleveland's experience with breast cancer and a band lineup in transition, is a blend of dark psychedelia and cosmic exploration, marking a bittersweet transition to a new artistic chapter for the group. La Luz's unapologetically vulnerable and feminine approach, combined with their pioneering spirit as women of color in indie music, shines through in this album as a testament to the power of love and great music.

With 'News of the Universe', La Luz delivers a knockout record that captures their evolution in the face of adversity, showcasing both their raw vulnerability and triumphant spirit. This album stands as a testament to the band's pioneering approach in indie music, as they navigate personal and artistic challenges with unwavering belief in the transformative power of love and music. In a cosmic journey through loss and rebirth, La Luz's latest offering is both brutal and blissful, solidifying their status as trailblazers in the music industry.

La Luz Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

La Luz has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, MEXICO, CANADA. A heavily male (70%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 707 avg views per post, and Instagram keeps engagement compounding. Audience overlap with MOOG, Ampeg, Mixcloud signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist La Luz score 1.09%Moderate bucket.
Brand: MOOGBrand: AmpegBrand: Mixcloud
Followers:67,322
Engagements:732
Rate:1.1%
Posts:1,652
Views:1,389
Avg Likes:725
Avg Comments:13
Avg Views:1,389

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 67,322 · Engagements 732 · Rate 1.1%
Posts 1,652 · Views 1,389 · Avg Likes 725 · Avg Comments 13 · Avg Views 1,389
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 35%
18-24: 31%
35-44: 19%
45-64: 11%
Largest: 25-34 (35%); next: 18-24 (31%)
Gender Split Female: 30%
Male: 70%
Non-binary/Other: 0%
Skews male (70%)
Top Countries UNITED STATES (48%)
MEXICO (9%)
CANADA (6%)
UNITED KINGDOM (6%)
BRAZIL (4%)
Top regions: UNITED STATES (48%), MEXICO (9%), CANADA (6%)
Platform Engagement Instagram: 659 avg likes/post · Tiktok: 682 avg views/post · Youtube: 707 avg views/post Best reach: Youtube 707 avg views; best engagement: Instagram 659 avg likes

Top Brand Affinities

MOOG
Score: 43.20
Ampeg
Score: 32.65
Mixcloud
Score: 14.99
Pacific Northwest Wonderland
Score: 9.53
Amazon Music
Score: 8.98
Spotify Music
Score: 7.65
Paramount Pictures
Score: 7.39
Kickstarter
Score: 7.37
Ableton
Score: 6.83
Kodak
Score: 5.82
Volcom
Score: 5.82
Coachella
Score: 5.69
Brand Category Score
MOOG 43.20
Ampeg 32.65
Mixcloud 14.99
Pacific Northwest Wonderland 9.53
Amazon Music 8.98
Spotify Music 7.65
Paramount Pictures 7.39
Kickstarter 7.37
Ableton 6.83
Kodak 5.82
Volcom 5.82
Coachella 5.69
SoundCloud 4.92
Pilsner Urquell 4.71
Polaroid 4.65
Nixon 4.52
Dr. Martens 4.46
Coors 4.40
Emporium 4.19
Hurley 4.19
Fujifilm 4.02
Leica 4.00
Lollapalooza 3.96
Columbia Pictures 3.93
Showtime 3.79
Tinder 3.56
Nickelodeon 3.31
Prismacolor 3.20
Airbnb 3.01
Warner Bros 2.82
MTV 2.65
Budweiser 2.60
Beats Electronics 2.47
Guinness 2.44
WWE 2.43
NHL 2.41
Carhartt 2.40
Paypal 2.38
Snoopy And The Peanuts Gang 2.32
Busch 2.30
Cadillac 2.25
Costco 2.24
Sprite 2.20
Lush 2.08
Jaguar 2.06
Star Wars 2.05
Pixar 2.04
Sunnies Studios 2.03
Nintendo 2.01
Vans 1.99

Official Profiles

Login to view Contact

Login

Artist: La Luz

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired La Luz today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-20)

Total: 499,881

PLATFORM TOTAL %
Last.fm Last.fm 258,115 51.64%
Spotify Spotify 241,766 48.36%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-08 03:00 UTC La Luz The Caverns pelham, United States
2025-12-09 03:00 UTC La Luz The Orange Peel Asheville, United States
2025-12-10 03:00 UTC La Luz The Eastern Atlanta, United States
2025-12-12 03:00 UTC La Luz The Bomb Factory Dallas, United States
2025-12-13 03:00 UTC La Luz Austin City Limits Live at the Moody Theater Austin, United States

Trending Artist