La Lá

La Lá — pop artist from PE.

Giovanna Núñez, conocida como La Lá, es una cantautora y productora peruana que fusiona la música tradicional de Perú con el jazz, bossa nova, guaracha y…

Influence: 49.15% Fanbase: 21.53% Trending: 62.96% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

LATAM • 18.22% • Very Strong

As of 2025-09-08

67,410

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:29:46 UTC

Genres

popperuvian indieindie poppopfolk & traditionalsinger/songwriter

Biography

Giovanna Núñez, conocida como La Lá, es una cantautora y productora peruana que fusiona la música tradicional de Perú con el jazz, bossa nova, guaracha y bolero, abordando temas sociales en sus letras. Con su álbum debut "Rosa" en 2014, mostró su versatilidad y experimentación, destacando en géneros como el jazz y la bossa nova. Su segundo álbum, "Zamba Puta" en 2017, le valió reconocimiento en festivales internacionales y en las listas de éxitos peruanas, consolidando su carrera.

En 2021, La Lá lanzó su tercer álbum "Mito", recibiendo atención de la prensa nacional e internacional. Ha compartido escenario con artistas como Mon Laferte, Julieta Venegas y Gepe, y ha colaborado con diversos músicos en el estudio. Su próximo cuarto álbum explora la ingenuidad y el enfrentarse al mundo con una perspectiva fresca, abarcando desde la balada nueva ola hasta el merengue.

Top Brand Affinities

Report Date: 2025-09-08

La Lá cuts through with 18-24 & 25-34 audiences and consistency across PERU, MEXICO, ARGENTINA. A female-leaning (52%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 2,199 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with LATAM, Falabella, Movistar, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist La Lá score 1.47% — Moderate bucket.

Brand: LATAMBrand: FalabellaBrand: Movistar

Followers:67,410

Engagements:988

Rate:1.5%

Posts:2,113

Avg Likes:966

Avg Comments:36

Avg Views:4,378

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 67,410 · Engagements 988 · Rate 1.5% Posts 2,113 · Views 4,378 · Avg Likes 966 · Avg Comments 36 · Avg Views 4,378	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 35% 35-44: 8% 13-17: 5%	Largest: 18-24 (50%); next: 25-34 (35%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	PERU (54%) MEXICO (11%) ARGENTINA (8%) COLOMBIA (5%) CHILE (5%)	Top regions: PERU (54%), MEXICO (11%), ARGENTINA (8%)
Platform Engagement	Instagram: 699 avg likes/post · Tiktok: 2,199 avg views/post · Youtube: 2,179 avg views/post	Best reach: Tiktok 2,199 avg views; best engagement: Instagram 699 avg likes

Top Brand Affinities

LATAM

Score: 18.22

Falabella

Score: 17.35

Movistar

Score: 14.34

Cafecito

Score: 12.95

Ableton

Score: 8.90

Pro Tools

Score: 7.32

Daewoo

Score: 7.00

Suavecito

Score: 6.82

Spotify Music

Score: 5.88

Lollapalooza

Score: 5.39

VidaSana

Score: 4.73

Faber-Castell

Score: 3.92

Brand	Category	Score
LATAM		18.22
Falabella		17.35
Movistar		14.34
Cafecito		12.95
Ableton		8.90
Pro Tools		7.32
Daewoo		7.00
Suavecito		6.82
Spotify Music		5.88
Lollapalooza		5.39
VidaSana		4.73
Faber-Castell		3.92
Kodak		3.17
Pantone Inc		2.55
musical.ly		2.54
Tinder		2.17
Fujifilm		2.00
Adobe		1.98
Jaguar		1.97
SoundCloud		1.90
Huawei		1.76
Guess		1.75
Travelgram		1.50
Pepsi		1.50
Canon		1.45
Coachella		1.44
Star Wars		1.42
Beats Electronics		1.41
Paypal		1.39
Converse		1.36
Nikon		1.35
Coca-Cola		1.32
Netflix		1.31
Pixar		1.30
Polaroid		1.29
HBO		1.22
National Geographic		1.19
Marvel		1.19
Pokemon Go		1.18
Airbnb		1.17
Amazon		1.15
Vogue		1.13
Sony		1.12
Nintendo		1.08
GoPro		1.08
DC Entertainment		1.04
Universal		1.01
Pokemon		1.00
MAC Cosmetics		0.99
Lego		0.96