La Factoría

La Factoría — pop artist from PA.

Panamanian R&B/hip-hop group La Factoria, founded in 2000 by producer DJ Pablito, gained popularity across the Spanish-speaking world with their debut album,…

Influence: 61.84% Fanbase: 35.85% Trending: 74.84% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

21,500

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-28 01:36:27 UTC

Genres

poplatin pophip-hop & raplatin hip hophip-hop/raplatinlatinreggaeton

Biography

Panamanian R&B/hip-hop group La Factoria, founded in 2000 by producer DJ Pablito, gained popularity across the Spanish-speaking world with their debut album, DJ Pablito Presenta La Factoria. Their second album, Sin Obstaculos, released in 2004, propelled them onto international airplay charts, with their hit single "Todavía" earning them nominations and a spot in the Top 40 on Billboard's Latin Pop Airplay chart. The group's third album, Nuevas Metas, released in 2006, capitalized on the reggaeton trend, resulting in their highest sales yet, with the single "Perdóname" making waves in Billboard's Hot Latin Tracks category and expanding their reach to U.S. audiences through online distribution.

Top Brand Affinities

Report Date: 2025-09-09

La Factoría is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, INDONESIA. The audience is heavily male (64%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (133,932 avg views per post); Youtube builds the community layer. Affinity data highlights leading lifestyle names, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist La Factoría score 13.54% — Very Strong bucket.

Followers:21,500

Engagements:2,911

Rate:13.5%

Posts:6

Avg Likes:2,814

Avg Comments:103

Avg Views:133,932

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 21,500 · Engagements 2,911 · Rate 13.5% Posts 6 · Views 133,932 · Avg Likes 2,814 · Avg Comments 103 · Avg Views 133,932	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 32% 35-44: 7% 13-17: 6%	Largest: 18-24 (53%); next: 25-34 (32%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (15%) BRAZIL (10%) INDONESIA (8%) RUSSIA (5%) COLOMBIA (5%)	Top regions: UNITED STATES (15%), BRAZIL (10%), INDONESIA (8%)
Platform Engagement	Youtube: 133,932 avg views/post	Best reach: Youtube 133,932 avg views; best engagement: Youtube 2,814 avg likes