L.O.C.

L.O.C. — pop artist from DK.

L.O.C., widely regarded as the most influential rapper in Scandinavian hip-hop, has achieved legendary status through his unyielding artistic integrity. Born…

Influence: 50.91% Fanbase: 33.83% Trending: 59.45% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

39,200

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2026-01-01 05:45:13 UTC

Genres

popdanish pophip-hop & raphip-hop/rapdanish hip hopcontemporary hip hophip hoptrap

Biography

L.O.C., widely regarded as the most influential rapper in Scandinavian hip-hop, has achieved legendary status through his unyielding artistic integrity. Born and raised in Aarhus, Liam O'Connor debuted as a solo artist in 2001 with the album "Dominologi" and has since delivered a string of platinum hits and radio favorites. His discography includes successful albums such as "Inkarneret" (2003), "Cassiopeia" (2006), "Melankolia/Xxx Couture" (2008), "Libertiner" (2011), "Prestige, Paranoia, Persona" (2012), "Sakrilegium" (2014), "Ekkokammer" (2019), and "FUCK L.O.C" (2021).

Top Brand Affinities

Report Date: 2025-09-09

L.O.C. converts attention from 18-24 & 25-34 audiences across DENMARK, UNITED STATES, GERMANY. Audience shape is heavily male (67%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 21,827 avg views per post, with supportive conversation on Youtube. Shared audience with leading lifestyle names underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist L.O.C. score 0.66% — Low bucket.

Followers:39,200

Engagements:259

Rate:0.7%

Posts:175

Avg Likes:227

Avg Comments:22

Avg Views:21,827

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 39,200 · Engagements 259 · Rate 0.7% Posts 175 · Views 21,827 · Avg Likes 227 · Avg Comments 22 · Avg Views 21,827	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 31% 35-44: 12% 13-17: 7%	Largest: 18-24 (46%); next: 25-34 (31%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	DENMARK (87%) UNITED STATES (3%) GERMANY (1%) RUSSIA (1%) INDIA (1%)	Top regions: DENMARK (87%), UNITED STATES (3%), GERMANY (1%)
Platform Engagement	Youtube: 21,827 avg views/post	Best reach: Youtube 21,827 avg views; best engagement: Youtube 227 avg likes