John Legend
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-02
26,965,435
Social Media Followers
As of 2025-10-02
00:00:00
Hours Airplay
2025-11-07 01:18:25 UTC
Genres
Biography
Legend's career spans 12 Grammy Awards and a legacy of acclaimed albums, showcasing his talent and influence in both music and social change.
John Legend commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, SOUTH AFRICA. With a female-leaning (53%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (138,100 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Barbie, Marshalls, Delta points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 26,965,435 · Engagements 13,861 · Rate 0.1% Posts 4,004 · Views 147,638 · Avg Likes 13,306 · Avg Comments 289 · Avg Views 147,638 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 33% 35-44: 8% 13-17: 6% |
Largest: 18-24 (49%); next: 25-34 (33%) |
| Gender Split |
Female: 53% Male: 47% Non-binary/Other: 0% |
Skews female (53%) |
| Top Countries |
UNITED STATES (23%) BRAZIL (11%) SOUTH AFRICA (7%) INDIA (5%) INDONESIA (4%) |
Top regions: UNITED STATES (23%), BRAZIL (11%), SOUTH AFRICA (7%) |
| Platform Engagement | Instagram: 8,376 avg likes/post · Tiktok: 138,100 avg views/post · Youtube: 9,538 avg views/post | Best reach: Tiktok 138,100 avg views; best engagement: Instagram 8,376 avg likes |
Top Brand Affinities
Barbie
Marshalls
Delta
iHeartRadio Music Awards
ULTA Beauty
Publix
Macy's
Coach
American Eagle
OLD NAVY
Steve Madden
Margaritaville
| Brand | Category | Score |
|---|---|---|
| Barbie | 8.10 | |
| Marshalls | 7.74 | |
| Delta | 7.08 | |
| iHeartRadio Music Awards | 6.56 | |
| ULTA Beauty | 5.95 | |
| Publix | 5.19 | |
| Macy's | 4.94 | |
| Coach | 4.75 | |
| American Eagle | 4.60 | |
| OLD NAVY | 4.55 | |
| Steve Madden | 4.47 | |
| Margaritaville | 4.10 | |
| ESPN | 3.90 | |
| Target | 3.75 | |
| NORDSTROM | 3.71 | |
| Verizon | 3.51 | |
| NBC | 3.43 | |
| PetSmart | 3.33 | |
| Lindt | 3.08 | |
| Babybump | 2.98 | |
| Michael Kors | 2.93 | |
| Paramount Pictures | 2.90 | |
| Urban Outfitters | 2.88 | |
| Fenty beauty | 2.81 | |
| ASOS | 2.79 | |
| Victoria's Secret | 2.76 | |
| Forever 21 | 2.75 | |
| NARS Cosmetics | 2.70 | |
| Lululemon Athletica | 2.67 | |
| Kylie Cosmetics | 2.59 | |
| Marc Jacobs | 2.54 | |
| FashionNova | 2.51 | |
| MTV | 2.51 | |
| Showtime | 2.51 | |
| Sunnies Studios | 2.47 | |
| Bellagio | 2.39 | |
| Benefit Cosmetics | 2.30 | |
| Nickelodeon | 2.24 | |
| GAP | 2.22 | |
| New Balance | 2.16 | |
| Aperol | 2.14 | |
| Coachella | 2.13 | |
| Dolce & Gabbana | 2.12 | |
| Busch | 2.08 | |
| Lollapalooza | 2.04 | |
| Sephora | 1.95 | |
| NFL | 1.87 | |
| Airbnb | 1.85 | |
| Kodak | 1.82 | |
| Cartier | 1.75 |
Official Profiles
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LoginArtist: John Legend
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Top 10 Songs Played Today
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Total Streams (2025-10-01)
Total: 27,072,122
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
23,074,467 | 85.23% |
| [+] |
|
2,381,265 | 8.80% |
| [+] |
|
1,376,158 | 5.08% |
| [+] |
|
229,319 | 0.85% |
| [+] |
|
10,913 | 0.04% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-11-08 04:00 UTC | John Legend | MGM Music Hall at Fenway | Boston, United States | |
| 2025-11-09 04:00 UTC | John Legend | Foxwoods Resort Casino | Ledyard, United States | |
| 2025-11-11 04:00 UTC | John Legend | The Schottenstein Center | Columbus, United States | |
| 2025-11-12 04:00 UTC | John Legend | Fox Theatre Atlanta | Atlanta, United States | |
| 2025-11-14 04:00 UTC | John Legend | OLG Stage at Fallsview Casino | Niagara Falls, Canada | |
| 2025-11-15 04:00 UTC | John Legend | Place Bell | Laval, Canada | |
| 2025-11-17 03:30 UTC | John Legend | Fishers Event Center | Fishers, United States | |
| 2025-11-18 03:30 UTC | John Legend | The Factory | Chesterfield, United States | |
| 2025-11-20 04:00 UTC | John Legend | Paramount Theatre | Austin, United States | |
| 2025-11-21 04:00 UTC | John Legend | Maverik Center | West Valley City, United States | |
| 2025-11-23 04:00 UTC | John Legend | Thunder Valley Casino & Resort | Lincoln, United States | |
| 2025-11-24 03:30 UTC | John Legend | The Rady Shell at Jacobs Park | San Diego, United States | |
| 2025-12-04 04:00 UTC | John Legend | Rogers Arena | Vancouver, Canada | |
| 2025-12-06 04:00 UTC | John Legend | Washington Music Theater | Seattle, United States | |
| 2025-12-06 04:00 UTC | John Legend | WAMU Theater | Seattle, United States | |
| 2025-12-08 03:30 UTC | John Legend | Moda Center | Portland, United States | |
| 2025-12-08 03:30 UTC | John Legend | Theater of the Clouds, Moda Center | Portland, United States | |
| 2025-12-10 04:00 UTC | John Legend | Paramount Theatre | Oakland, United States |















