John Legend

John Legend

Country: US | Gender: male

Influence: 74.36% Fanbase: 82.50% Trending: 70.29% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Barbie • 8.10% • Very Strong

As of 2025-10-02

26,965,435

Social Media Followers

As of 2025-10-02

00:00:00

Hours Airplay

2025-11-07 01:18:25 UTC

Genres

poppopr&b, funk & soulr&burban contemporaryneo soulr&b/soulpop soulrnbcontemporary r&b

Biography

John Legend, a multiplatinum artist and activist, became the first African American man to achieve EGOT status. With eight albums to his name, including "Get Lifted" (2004) and "Bigger Love" (2020), Legend also recently released his eighth studio album, "LEGEND," in September 2022. He completed a successful Las Vegas residency titled "Love In Las Vegas" at the Zappos Theater at Planet Hollywood Resort & Casino. Legend serves as a judge on The Voice and is a principal in Get Lifted Film Co. Additionally, he is known for his activism, founding initiatives like the #FREEAMERICA campaign in 2015 and HUMANLEVEL to promote racial equity in American cities.

Legend's career spans 12 Grammy Awards and a legacy of acclaimed albums, showcasing his talent and influence in both music and social change.

John Legend Marketing Affinity & Brand Fit Data

Report Date: 2025-10-02

John Legend commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, SOUTH AFRICA. With a female-leaning (53%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (138,100 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Barbie, Marshalls, Delta points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist John Legend score 0.05%Low bucket.
Brand: BarbieBrand: MarshallsBrand: Delta
Followers:26,965,435
Engagements:13,861
Rate:0.1%
Posts:4,004
Views:147,638
Avg Likes:13,306
Avg Comments:289
Avg Views:147,638

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 26,965,435 · Engagements 13,861 · Rate 0.1%
Posts 4,004 · Views 147,638 · Avg Likes 13,306 · Avg Comments 289 · Avg Views 147,638
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 49%
25-34: 33%
35-44: 8%
13-17: 6%
Largest: 18-24 (49%); next: 25-34 (33%)
Gender Split Female: 53%
Male: 47%
Non-binary/Other: 0%
Skews female (53%)
Top Countries UNITED STATES (23%)
BRAZIL (11%)
SOUTH AFRICA (7%)
INDIA (5%)
INDONESIA (4%)
Top regions: UNITED STATES (23%), BRAZIL (11%), SOUTH AFRICA (7%)
Platform Engagement Instagram: 8,376 avg likes/post · Tiktok: 138,100 avg views/post · Youtube: 9,538 avg views/post Best reach: Tiktok 138,100 avg views; best engagement: Instagram 8,376 avg likes

Top Brand Affinities

Barbie
Score: 8.10
Marshalls
Score: 7.74
Delta
Score: 7.08
iHeartRadio Music Awards
Score: 6.56
ULTA Beauty
Score: 5.95
Publix
Score: 5.19
Macy's
Score: 4.94
Coach
Score: 4.75
American Eagle
Score: 4.60
OLD NAVY
Score: 4.55
Steve Madden
Score: 4.47
Margaritaville
Score: 4.10
Brand Category Score
Barbie 8.10
Marshalls 7.74
Delta 7.08
iHeartRadio Music Awards 6.56
ULTA Beauty 5.95
Publix 5.19
Macy's 4.94
Coach 4.75
American Eagle 4.60
OLD NAVY 4.55
Steve Madden 4.47
Margaritaville 4.10
ESPN 3.90
Target 3.75
NORDSTROM 3.71
Verizon 3.51
NBC 3.43
PetSmart 3.33
Lindt 3.08
Babybump 2.98
Michael Kors 2.93
Paramount Pictures 2.90
Urban Outfitters 2.88
Fenty beauty 2.81
ASOS 2.79
Victoria's Secret 2.76
Forever 21 2.75
NARS Cosmetics 2.70
Lululemon Athletica 2.67
Kylie Cosmetics 2.59
Marc Jacobs 2.54
FashionNova 2.51
MTV 2.51
Showtime 2.51
Sunnies Studios 2.47
Bellagio 2.39
Benefit Cosmetics 2.30
Nickelodeon 2.24
GAP 2.22
New Balance 2.16
Aperol 2.14
Coachella 2.13
Dolce & Gabbana 2.12
Busch 2.08
Lollapalooza 2.04
Sephora 1.95
NFL 1.87
Airbnb 1.85
Kodak 1.82
Cartier 1.75

Official Profiles

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Artist: John Legend

Date Range: 2025-11-07 → 2025-11-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired John Legend today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-10-01)

Total: 27,072,122

PLATFORM TOTAL %
Spotify Spotify 23,074,467 85.23%
Audiomack Audiomack 2,381,265 8.80%
Pandora Pandora 1,376,158 5.08%
Yandex Yandex 229,319 0.85%
Jiosaavn Jiosaavn 10,913 0.04%
Anghami Anghami 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-11-08 04:00 UTC John Legend MGM Music Hall at Fenway Boston, United States
2025-11-09 04:00 UTC John Legend Foxwoods Resort Casino Ledyard, United States
2025-11-11 04:00 UTC John Legend The Schottenstein Center Columbus, United States
2025-11-12 04:00 UTC John Legend Fox Theatre Atlanta Atlanta, United States
2025-11-14 04:00 UTC John Legend OLG Stage at Fallsview Casino Niagara Falls, Canada
2025-11-15 04:00 UTC John Legend Place Bell Laval, Canada
2025-11-17 03:30 UTC John Legend Fishers Event Center Fishers, United States
2025-11-18 03:30 UTC John Legend The Factory Chesterfield, United States
2025-11-20 04:00 UTC John Legend Paramount Theatre Austin, United States
2025-11-21 04:00 UTC John Legend Maverik Center West Valley City, United States
2025-11-23 04:00 UTC John Legend Thunder Valley Casino & Resort Lincoln, United States
2025-11-24 03:30 UTC John Legend The Rady Shell at Jacobs Park San Diego, United States
2025-12-04 04:00 UTC John Legend Rogers Arena Vancouver, Canada
2025-12-06 04:00 UTC John Legend Washington Music Theater Seattle, United States
2025-12-06 04:00 UTC John Legend WAMU Theater Seattle, United States
2025-12-08 03:30 UTC John Legend Moda Center Portland, United States
2025-12-08 03:30 UTC John Legend Theater of the Clouds, Moda Center Portland, United States
2025-12-10 04:00 UTC John Legend Paramount Theatre Oakland, United States

Trending Artist