John Legend Brand Affinity ranks highest Barbie at 8.10% . Very Strong. Score DMDB 74.36% | Fanbase 82.50%

John Legend — pop artist from US.

John Legend, a multiplatinum artist and activist, became the first African American man to achieve EGOT status. With eight albums to his name, including "Get…

John Legend

Superstar

Country: US | Gender: male | Artist ID: 11e81bcc-9d37-6a3a-b044-a0369fe50396

Find Artist

Genres

poppopr&b, funk & soulr&burban contemporaryneo soulr&b/soulpop soulrnbcontemporary r&b

Influential: 74.36% Fanbase: 82.50% Trending: 70.29%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Barbie • 8.10% • Very Strong

As of 2025-09-09

26,965,435

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 74.36% | Fanbase 82.50% | Trending 70.29% | CAREER STAGE: SUPERSTAR

Biography

John Legend, a multiplatinum artist and activist, became the first African American man to achieve EGOT status. With eight albums to his name, including "Get Lifted" (2004) and "Bigger Love" (2020), Legend also recently released his eighth studio album, "LEGEND," in September 2022. He completed a successful Las Vegas residency titled "Love In Las Vegas" at the Zappos Theater at Planet Hollywood Resort & Casino. Legend serves as a judge on The Voice and is a principal in Get Lifted Film Co. Additionally, he is known for his activism, founding initiatives like the #FREEAMERICA campaign in 2015 and HUMANLEVEL to promote racial equity in American cities.

Legend's career spans 12 Grammy Awards and a legacy of acclaimed albums, showcasing his talent and influence in both music and social change.

Report Date: 2025-09-09

John Legend commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, SOUTH AFRICA. With a female-leaning (53%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (92,950 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Barbie, Marshalls, Delta points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist John Legend score 0.05% — Low bucket.

Brand: BarbieBrand: MarshallsBrand: Delta

Followers:26,965,435

Engagements:13,424

Rate:0.0%

Posts:4,004

Avg Likes:12,907

Avg Comments:267

Avg Views:102,488

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 26,965,435 · Engagements 13,424 · Rate 0.0% Posts 4,004 · Views 102,488 · Avg Likes 12,907 · Avg Comments 267 · Avg Views 102,488	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 33% 35-44: 8% 13-17: 6%	Largest: 18-24 (49%); next: 25-34 (33%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED STATES (23%) BRAZIL (11%) SOUTH AFRICA (8%) INDIA (5%) INDONESIA (4%)	Top regions: UNITED STATES (23%), BRAZIL (11%), SOUTH AFRICA (8%)
Platform Engagement	Instagram: 8,376 avg likes/post · Tiktok: 92,950 avg views/post · Youtube: 9,538 avg views/post	Best reach: Tiktok 92,950 avg views; best engagement: Instagram 8,376 avg likes

Top Brand Affinities

Barbie

Score: 8.10

Marshalls

Score: 7.74

Delta

Score: 7.08

iHeartRadio Music Awards

Score: 6.56

ULTA Beauty

Score: 5.95

Publix

Score: 5.19

Macy's

Score: 4.94

Coach

Score: 4.75

American Eagle

Score: 4.60

OLD NAVY

Score: 4.55

Steve Madden

Score: 4.47

Margaritaville

Score: 4.10

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Top Brand Affinities

Brand	Category	Score
Barbie		8.10
Marshalls		7.74
Delta		7.08
iHeartRadio Music Awards		6.56
ULTA Beauty		5.95
Publix		5.19
Macy's		4.94
Coach		4.75
American Eagle		4.60
OLD NAVY		4.55
Steve Madden		4.47
Margaritaville		4.10
ESPN		3.90
Target		3.75
NORDSTROM		3.71
Verizon		3.51
NBC		3.43
PetSmart		3.33
Lindt		3.08
Babybump		2.98
Michael Kors		2.93
Paramount Pictures		2.90
Urban Outfitters		2.88
Fenty beauty		2.81
ASOS		2.79
Victoria's Secret		2.76
Forever 21		2.75
NARS Cosmetics		2.70
Lululemon Athletica		2.67
Kylie Cosmetics		2.59
Marc Jacobs		2.54
FashionNova		2.51
MTV		2.51
Showtime		2.51
Sunnies Studios		2.47
Bellagio		2.39
Benefit Cosmetics		2.30
Nickelodeon		2.24
GAP		2.22
New Balance		2.16
Aperol		2.14
Coachella		2.13
Dolce & Gabbana		2.12
Busch		2.08
Lollapalooza		2.04
Sephora		1.95
NFL		1.87
Airbnb		1.85
Kodak		1.82
Cartier		1.75