Joey Bada$$ Brand Affinity ranks highest True Religion at 18.95% . Very Strong. Score DMDB 76.64% | Fanbase 70.59%

Joey Bada$$ — hip-hop & rap artist from US.

Joey Bada$$, born Jo-Vaughn Virginie Scott in Brooklyn, gained recognition through mixtape releases and his involvement in the hip-hop collective Pro Era with…

Joey Bada$$

Superstar

Country: US | Gender: male | Artist ID: 11e81bc7-a3c4-1d94-881e-a0369fe50396

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Genres

hip-hop & raphip hoprapconscious hip hophip-hop/rapunderground hip hopcontemporary hip hop

Influential: 76.64% Fanbase: 70.59% Trending: 79.67%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 18.95% • Very Strong

As of 2025-09-09

3,235,269

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 76.64% | Fanbase 70.59% | Trending 79.67% | CAREER STAGE: SUPERSTAR

Biography

Joey Bada$$, born Jo-Vaughn Virginie Scott in Brooklyn, gained recognition through mixtape releases and his involvement in the hip-hop collective Pro Era with Capital Steez. His solo career took off in 2012 with the mixtape "1999," followed by "Summer Knights" in 2013 and the EP "Summer Knights" later that year. In 2015, he released his debut album "B4.DA.$$," featuring collaborations with notable producers and artists.

Continuing to expand his musical reach, Joey collaborated with international artists and ventured into acting with a role in the TV series "Mr. Robot." His second album, "All-Amerikkkan Bada$$," dropped in 2017, showcasing politically charged themes and notable guest appearances. Throughout his career, Joey has maintained a versatile approach to his music, blending indie and street influences in his work.

Report Date: 2025-09-09

Joey Bada$$ converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, FRANCE. Audience shape is heavily male (82%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 566,958 avg views per post, with supportive conversation on Instagram. Shared audience with True Religion, Palm Angels, WNBA underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Joey Bada$$ score 2.26% — Strong bucket.

Brand: True ReligionBrand: Palm AngelsBrand: WNBA

Followers:3,235,269

Engagements:73,255

Rate:2.3%

Posts:91

Avg Likes:72,141

Avg Comments:1,084

Avg Views:681,058

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,235,269 · Engagements 73,255 · Rate 2.3% Posts 91 · Views 681,058 · Avg Likes 72,141 · Avg Comments 1,084 · Avg Views 681,058	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 33% 13-17: 6% 35-44: 5%	Largest: 18-24 (55%); next: 25-34 (33%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED STATES (35%) BRAZIL (7%) FRANCE (5%) CANADA (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (35%), BRAZIL (7%), FRANCE (5%)
Platform Engagement	Instagram: 51,376 avg likes/post · Tiktok: 114,100 avg views/post · Youtube: 566,958 avg views/post	Best reach: Youtube 566,958 avg views; best engagement: Instagram 51,376 avg likes

Top Brand Affinities

True Religion

Score: 18.95

Palm Angels

Score: 17.21

WNBA

Score: 15.98

Akai

Score: 15.65

New Era

Score: 15.11

Amazon Music

Score: 10.69

SoundCloud

Score: 10.06

Steve Madden

Score: 9.86

Alexander Wang

Score: 9.86

Maison Margiela

Score: 8.74

Pro Tools

Score: 7.99

boohoo

Score: 7.98

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Top Brand Affinities

Brand	Category	Score
True Religion		18.95
Palm Angels		17.21
WNBA		15.98
Akai		15.65
New Era		15.11
Amazon Music		10.69
SoundCloud		10.06
Steve Madden		9.86
Alexander Wang		9.86
Maison Margiela		8.74
Pro Tools		7.99
boohoo		7.98
Coach		7.83
Stüssy		7.57
MISSGUIDED		7.07
Sneaker News		6.77
shein		6.75
Beats Electronics		6.75
Hennessy		6.72
Champion		6.65
Alexander McQueen		6.60
Loewe		6.37
Moncler		6.31
Macy's		6.23
Ableton		6.14
Supreme		6.04
Kappa		5.90
Kodak		5.57
Verizon		5.35
SheInside		5.24
Sneakerhead		5.17
Nice Kicks		5.00
TOM FORD		4.93
Dr. Martens		4.82
CNN		4.66
iHeartRadio Music Awards		4.36
UGG		4.29
MTV		4.11
Christian Louboutin		4.07
Spotify Music		3.81
Moschino		3.75
The North Face		3.73
ESPN		3.49
NBA		3.43
Gatorade		3.42
Los Angeles Lakers		3.33
Philips		3.28
Timberland		3.27
NBC		3.21
Sprite		3.07