Isaiah Rashad Brand Affinity ranks highest Akai at 15.86% . Very Strong. Score DMDB 66.13% | Fanbase 60.19%

Isaiah Rashad — hip-hop & rap artist from US.

Isaiah Rashad, a Chattanooga, TN-born artist now based in Los Angeles, made a notable entrance into the music scene in 2012. His formal introduction came with…

Isaiah Rashad

Recognizable

Country: US | Gender: male | Artist ID: 11e81bcd-3222-5574-9562-a0369fe50396

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Genres

hip-hop & raphip hopraphip-hop/rapunderground hip hoptennessee hip hopcontemporary hip hoptrap

Influential: 66.13% Fanbase: 60.19% Trending: 69.10%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 15.86% • Very Strong

As of 2025-09-09

812,866

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.13% | Fanbase 60.19% | Trending 69.10% | CAREER STAGE: MAINSTREAM

Biography

Isaiah Rashad, a Chattanooga, TN-born artist now based in Los Angeles, made a notable entrance into the music scene in 2012. His formal introduction came with the release of his 2014 project, Cilvia Demo, which received critical acclaim, including an 8.2 score from Pitchfork. In 2016, his debut full-length album, The Sun’s Tirade, achieved commercial success by charting in the Top 20 of the Billboard Top 200 and garnering recognition on various year-end lists.

After a period of personal reflection and growth, Rashad returned to the music scene with a new album, The House Is Burning, released under Top Dawg Entertainment. The album features collaborations with producers like Kenny Beats and includes the single "Lay Wit Ya" featuring Duke Deuce. Rashad's continuous forward momentum in his music career reflects his commitment to artistic evolution and growth.

Report Date: 2025-09-09

Isaiah Rashad performs best with fans in the 18-24 range, concentrated in UNITED STATES, SOUTH AFRICA, CANADA. Audience composition is heavily male (79%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 127,809 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Akai, SoundCloud, Pro Tools, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Isaiah Rashad is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Isaiah Rashad score 1.86% — Moderate bucket.

Brand: AkaiBrand: SoundCloudBrand: Pro Tools

Followers:812,866

Engagements:15,154

Rate:1.9%

Posts:167

Avg Likes:14,884

Avg Comments:238

Avg Views:179,859

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 812,866 · Engagements 15,154 · Rate 1.9% Posts 167 · Views 179,859 · Avg Likes 14,884 · Avg Comments 238 · Avg Views 179,859	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 38% 13-17: 5% 35-44: 5%	Largest: 18-24 (51%); next: 25-34 (38%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	UNITED STATES (59%) SOUTH AFRICA (6%) CANADA (4%) BRAZIL (4%) FRANCE (3%)	Top regions: UNITED STATES (59%), SOUTH AFRICA (6%), CANADA (4%)
Platform Engagement	Instagram: 11,164 avg likes/post · Tiktok: 52,050 avg views/post · Youtube: 127,809 avg views/post	Best reach: Youtube 127,809 avg views; best engagement: Instagram 11,164 avg likes

Top Brand Affinities

Akai

Score: 15.86

SoundCloud

Score: 12.76

Pro Tools

Score: 12.60

Amazon Music

Score: 10.57

Ableton

Score: 9.89

Maison Margiela

Score: 9.85

Beats Electronics

Score: 7.53

Sneaker News

Score: 7.42

Hennessy

Score: 7.34

Lollapalooza

Score: 7.28

JACQUEMUS

Score: 7.11

Steve Madden

Score: 6.81

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Top Brand Affinities

Brand	Category	Score
Akai		15.86
SoundCloud		12.76
Pro Tools		12.60
Amazon Music		10.57
Ableton		9.89
Maison Margiela		9.85
Beats Electronics		7.53
Sneaker News		7.42
Hennessy		7.34
Lollapalooza		7.28
JACQUEMUS		7.11
Steve Madden		6.81
Kodak		6.81
Sole Collector		6.44
Stüssy		6.37
Coach		6.15
Champion		5.79
Spotify Music		5.23
Urban Outfitters		5.09
Coachella		4.78
Nice Kicks		4.75
Sneakerhead		4.69
Los Angeles Lakers		4.59
Supreme		4.51
NBA		4.41
iHeartRadio Music Awards		4.12
ESPN		3.99
Verizon		3.85
MTV		3.78
NFL		3.27
Nickelodeon		3.10
Carhartt		3.00
Vans		2.87
GAP		2.81
The North Face		2.81
shein		2.57
Timberland		2.42
Lululemon Athletica		2.35
ASOS		2.34
Versace		2.34
Nike		2.31
Cadillac		2.31
A Game of Tones		2.29
Polo Ralph Lauren		2.19
Fenty beauty		2.18
Dr. Martens		2.16
Fujifilm		2.14
Warner Bros		2.12
New Balance		2.10
SheInside		2.07