iLLiT

iLLiT — pop artist from KR.

ILLIT is a girl group formed by BELIFT LAB, featuring members YUNAH, MINJU, MOKA, WONHEE, and IROHA. The group's name, a fusion of "I will" and "It," reflects…

Influence: 71.31% Fanbase: 60.63% Trending: 76.65% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

NCsoft • 633.82% • Very Strong

As of 2025-10-01

14,049,620

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-11-06 23:29:06 UTC

Genres

popk-popk-pop girl groupasian pop

Biography

ILLIT is a girl group formed by BELIFT LAB, featuring members YUNAH, MINJU, MOKA, WONHEE, and IROHA. The group's name, a fusion of "I will" and "It," reflects their independent and unique identity, signaling potential for diverse creative endeavors.

Top Brand Affinities

Report Date: 2025-10-01

iLLiT reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, INDIA, INDONESIA. The demographic tilt is heavily female (67%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 1,200,000 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to NCsoft, Casetify, GENTLE MONSTER suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist iLLiT score 3.16% — Very Strong bucket.

Brand: NCsoftBrand: CasetifyBrand: GENTLE MONSTER

Followers:14,049,620

Engagements:444,020

Rate:3.2%

Posts:2,127

Avg Likes:416,191

Avg Comments:2,978

Avg Views:1,681,879

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,049,620 · Engagements 444,020 · Rate 3.2% Posts 2,127 · Views 1,681,879 · Avg Likes 416,191 · Avg Comments 2,978 · Avg Views 1,681,879	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 21% 13-17: 10% 35-44: 4%	Largest: 18-24 (64%); next: 25-34 (21%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	UNITED STATES (13%) INDIA (12%) INDONESIA (10%) SOUTH KOREA (7%) BRAZIL (6%)	Top regions: UNITED STATES (13%), INDIA (12%), INDONESIA (10%)
Platform Engagement	Instagram: 164,789 avg likes/post · Tiktok: 1,200,000 avg views/post · Youtube: 481,879 avg views/post	Best reach: Tiktok 1,200,000 avg views; best engagement: Tiktok 218,600 avg likes

Top Brand Affinities

NCsoft

Score: 633.82

Casetify

Score: 194.78

GENTLE MONSTER

Score: 166.31

Courrèges

Score: 147.03

Ann Demeulemeester

Score: 114.70

Youth To The People

Score: 83.45

Maison Kitsuné

Score: 81.89

Glow Recipe

Score: 79.45

Supergoop!

Score: 61.25

Sweetgreen

Score: 60.46

SkinCeuticals

Score: 59.71

Drunk Elephant

Score: 52.11

Brand	Category	Score
NCsoft		633.82
Casetify		194.78
GENTLE MONSTER		166.31
Courrèges		147.03
Ann Demeulemeester		114.70
Youth To The People		83.45
Maison Kitsuné		81.89
Glow Recipe		79.45
Supergoop!		61.25
Sweetgreen		60.46
SkinCeuticals		59.71
Drunk Elephant		52.11
Live Nation		51.72
Desigual		46.09
Acne Studios		42.99
Miu Miu		42.12
Loewe		40.19
Maison Margiela		39.28
Jeffrey Campbell		38.64
Laneige		36.46
7-Eleven		34.22
Anna Sui		34.18
Cathay Pacific		31.96
Rakuten		31.89
Dyson		31.85
TOD's		31.62
Coach		31.00
SK-II		30.95
Vivienne Westwood		30.80
Caudalie		30.61
American Apparel		27.84
Sandro		26.39
T-Mobile		26.26
Tatcha		26.17
Bioderma		24.37
Dove		24.25
Shiseido		23.54
Glossier		23.49
WNBA		23.48
Coachella		21.62
The Last of Us		21.37
Marni		21.19
Bandai Namco		20.72
Armani Beauty		20.26
Alexander Wang		17.04
A.P.C.		16.94
Jean Paul Gaultier		16.92
UGG		16.38
Armani Exchange		16.28
Bottega Veneta		16.19