iLLiT Brand Affinity ranks highest Casetify at 201.72% . Very Strong. Score DMDB 71.31% | Fanbase 60.63%

iLLiT — pop artist from KR.

ILLIT is a girl group formed by BELIFT LAB, featuring members YUNAH, MINJU, MOKA, WONHEE, and IROHA. The group's name, a fusion of "I will" and "It," reflects…

iLLiT

Superstar

Country: KR | Gender: female | Artist ID: b6f5fc02-94b6-4582-bb7b-4e6632ffa8d1

Find Artist

Genres

popk-popk-pop girl groupasian pop

Influential: 71.31% Fanbase: 60.63% Trending: 76.65%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Casetify • 201.72% • Very Strong

As of 2025-09-09

13,278,108

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 71.31% | Fanbase 60.63% | Trending 76.65% | CAREER STAGE: SUPERSTAR

Biography

ILLIT is a girl group formed by BELIFT LAB, featuring members YUNAH, MINJU, MOKA, WONHEE, and IROHA. The group's name, a fusion of "I will" and "It," reflects their independent and unique identity, signaling potential for diverse creative endeavors.

Report Date: 2025-09-09

iLLiT reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, INDONESIA, INDIA. The demographic tilt is heavily female (66%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 1,000,000 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to Casetify, GENTLE MONSTER, Courrèges suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist iLLiT score 3.13% — Very Strong bucket.

Brand: CasetifyBrand: GENTLE MONSTERBrand: Courrèges

Followers:13,278,108

Engagements:415,373

Rate:3.1%

Posts:1,998

Avg Likes:392,638

Avg Comments:2,729

Avg Views:1,353,600

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,278,108 · Engagements 415,373 · Rate 3.1% Posts 1,998 · Views 1,353,600 · Avg Likes 392,638 · Avg Comments 2,729 · Avg Views 1,353,600	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 22% 13-17: 10% 35-44: 4%	Largest: 18-24 (64%); next: 25-34 (22%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	UNITED STATES (11%) INDONESIA (11%) INDIA (10%) JAPAN (8%) SOUTH KOREA (7%)	Top regions: UNITED STATES (11%), INDONESIA (11%), INDIA (10%)
Platform Engagement	Instagram: 161,761 avg likes/post · Tiktok: 1,000,000 avg views/post · Youtube: 353,600 avg views/post	Best reach: Tiktok 1,000,000 avg views; best engagement: Tiktok 202,300 avg likes

Top Brand Affinities

Casetify

Score: 201.72

GENTLE MONSTER

Score: 175.95

Courrèges

Score: 153.26

Siam Center

Score: 130.66

Ann Demeulemeester

Score: 121.75

Maison Kitsuné

Score: 86.45

Glow Recipe

Score: 63.75

Live Nation

Score: 54.98

Desigual

Score: 48.89

Acne Studios

Score: 45.44

SkinCeuticals

Score: 42.24

Miu Miu

Score: 41.57

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Casetify		201.72
GENTLE MONSTER		175.95
Courrèges		153.26
Siam Center		130.66
Ann Demeulemeester		121.75
Maison Kitsuné		86.45
Glow Recipe		63.75
Live Nation		54.98
Desigual		48.89
Acne Studios		45.44
SkinCeuticals		42.24
Miu Miu		41.57
Maison Margiela		41.25
Laneige		38.82
Drunk Elephant		36.54
Anna Sui		35.50
Loewe		35.33
Rakuten		33.93
TOD's		33.47
Cathay Pacific		33.36
Coach		32.95
SK-II		32.80
Vivienne Westwood		32.70
Caudalie		32.22
American Apparel		28.87
7-Eleven		28.73
Sandro		27.98
Dyson		27.68
Bioderma		25.81
Armani Exchange		25.79
Marni		22.49
Armani Beauty		21.42
Coachella		18.81
Glossier		18.67
Jean Paul Gaultier		18.01
A.P.C.		17.94
Alexander Wang		17.83
The Last of Us		17.43
Kerastase		17.18
Dove		17.17
UGG		17.12
Bottega Veneta		16.82
Shiseido		16.51
JACQUEMUS		16.42
Riot Games		15.51
Stella McCartney		15.48
Bandai Namco		14.67
Brandy Melville		14.60
Boticario		14.29
ASUS		13.99