Ice Spice

Ice Spice — hip-hop & rap artist from US.

Ice Spice, a Bronx, NY native, emerged as a new artist in the hip-hop scene.

Influence: 55.33% Fanbase: 60.35% Trending: 52.81% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 38.41% • Very Strong

As of 2025-09-09

27,456,731

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:28:27 UTC

Genres

hip-hop & raphip-hop/rap

Biography

Ice Spice, a Bronx, NY native, emerged as a new artist in the hip-hop scene.

Top Brand Affinities

Report Date: 2025-09-09

Ice Spice indexes high with fans in the 18-24 range in UNITED STATES, MEXICO, UNITED KINGDOM. The skew is male-leaning (51%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 25,950,000 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward Spinrilla, Palm Angels, True Religion, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Ice Spice when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ice Spice score 8.12% — Very Strong bucket.

Brand: SpinrillaBrand: Palm AngelsBrand: True Religion

Followers:27,456,731

Engagements:2,230,595

Rate:8.1%

Posts:279

Avg Likes:2,052,113

Avg Comments:23,066

Avg Views:26,787,326

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 27,456,731 · Engagements 2,230,595 · Rate 8.1% Posts 279 · Views 26,787,326 · Avg Likes 2,052,113 · Avg Comments 23,066 · Avg Views 26,787,326	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 29% 13-17: 9% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (29%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	UNITED STATES (43%) MEXICO (5%) UNITED KINGDOM (5%) FRANCE (4%) BRAZIL (3%)	Top regions: UNITED STATES (43%), MEXICO (5%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 848,844 avg likes/post · Tiktok: 25,950,000 avg views/post · Youtube: 837,326 avg views/post	Best reach: Tiktok 25,950,000 avg views; best engagement: Tiktok 1,171,000 avg likes

Top Brand Affinities

Spinrilla

Score: 38.41

Palm Angels

Score: 17.92

True Religion

Score: 14.79

New Era

Score: 11.80

Alexander Wang

Score: 11.46

Amazon Music

Score: 10.62

SoundCloud

Score: 9.46

Lanvin

Score: 9.41

Moncler

Score: 9.06

Alexander McQueen

Score: 8.52

Maison Margiela

Score: 7.95

Barbie

Score: 7.50

Brand	Category	Score
Spinrilla		38.41
Palm Angels		17.92
True Religion		14.79
New Era		11.80
Alexander Wang		11.46
Amazon Music		10.62
SoundCloud		9.46
Lanvin		9.41
Moncler		9.06
Alexander McQueen		8.52
Maison Margiela		7.95
Barbie		7.50
Hennessy		7.37
Champion		7.32
Steve Madden		6.69
FashionNova		5.97
iHeartRadio Music Awards		5.71
Coach		5.65
Beats Electronics		4.95
Kodak		4.90
Sneakerhead		4.66
Los Angeles Lakers		4.66
NBA		4.61
Supreme		4.51
Balenciaga		4.44
Stüssy		4.30
MTV		4.26
Miu Miu		4.11
Polo Ralph Lauren		3.99
Mortal Kombat		3.93
Kate Spade		3.87
Spotify Music		3.83
Timberland		3.82
Christian Louboutin		3.78
Verizon		3.63
shein		3.55
Bacardi		3.48
ESPN		3.42
Louis Vuitton		3.33
Monster Beverage		3.29
Carhartt		3.23
NFL		3.16
Benefit Cosmetics		3.10
Urban Outfitters		3.07
Lacoste		3.01
Nickelodeon		2.97
BALMAIN		2.96
SheInside		2.95
ASOS		2.93
Gucci		2.91