Humbe

Humbe — pop artist from MX.

HUMBE, a Mexican singer, songwriter, and producer, began his musical journey at the age of 9, inspired by an old Yamaha keyboard that sparked his artistic…

Recognizable

Country: MX | Gender: male | Artist ID: 11e83fea-c12b-05cc-ab03-aa1c026db3d8

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Genres

poppopmonterrey indie

Influential: 63.98% Fanbase: 52.31% Trending: 69.82%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Not available

As of 2025-09-09

6,860,658

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.98% | Fanbase 52.31% | Trending 69.82% | CAREER STAGE: MAINSTREAM

Biography

HUMBE, a Mexican singer, songwriter, and producer, began his musical journey at the age of 9, inspired by an old Yamaha keyboard that sparked his artistic exploration. Influenced by R&B and Pop, HUMBE's music features soulful melodies and a genuine connection to emotions, fostering a close-knit community around his work.

In 2021, HUMBE received critical acclaim for his album "ENTROPÍA" and earned his first Latin GRAMMY nomination for Best New Artist. With the release of his self-written and produced album "AURORA," he solidified his position as a rising artist in the Latin music scene. Dedicated to his craft, HUMBE continues to evolve as an artist, creating heartfelt and relatable music that resonates with his loyal fanbase. His latest releases, including "bien hecho," "Patadas de Ahogado" with LATIN MAFIA, and the viral hit "fantasmas," showcase his sensitivity and connection to the world around him as he prepares for his upcoming tour.

Report Date: 2025-09-09

Humbe engages 18-24 & 25-34 audiences with repeatable results in MEXICO, PERU, ECUADOR. The fan base skews heavily female (67%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (783,550 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around leading lifestyle names, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Humbe score 2.59% — Strong bucket.

Followers:6,860,658

Engagements:177,510

Rate:2.6%

Posts:198

Avg Likes:164,051

Avg Comments:2,046

Avg Views:1,276,720

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,860,658 · Engagements 177,510 · Rate 2.6% Posts 198 · Views 1,276,720 · Avg Likes 164,051 · Avg Comments 2,046 · Avg Views 1,276,720	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 67% 25-34: 19% 13-17: 11% 35-44: 2%	Largest: 18-24 (67%); next: 25-34 (19%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	MEXICO (31%) PERU (13%) ECUADOR (10%) ARGENTINA (6%) VENEZUELA (6%)	Top regions: MEXICO (31%), PERU (13%), ECUADOR (10%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 783,550 avg views/post · Youtube: 493,170 avg views/post	Best reach: Tiktok 783,550 avg views; best engagement: Tiktok 151,400 avg likes