Hariharan Brand Affinity ranks highest Infosys at 28.19% . Very Strong. Score DMDB 65.69% | Fanbase 64.17%

Hariharan — pop artist from IN.

Hariharan is an Indian playback and ghazal singer known for his versatile vocal range and ability to sing in multiple languages. Born on April 3, 1955, in…

Hariharan

Recognizable

Country: IN | Gender: male | Artist ID: 11e81bc2-c3da-a12a-837e-a0369fe50396

Find Artist

Genres

popdesi poptamil popasianfilmighazalothersworldwidemiddle easternsufi

Influential: 65.69% Fanbase: 64.17% Trending: 66.44%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Infosys • 28.19% • Very Strong

As of 2025-09-09

874,396

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.69% | Fanbase 64.17% | Trending 66.44% | CAREER STAGE: MAINSTREAM

Biography

Hariharan is an Indian playback and ghazal singer known for his versatile vocal range and ability to sing in multiple languages. Born on April 3, 1955, in Mumbai, India, he has released numerous albums and has lent his voice to a wide range of Bollywood films. Hariharan's career spans over four decades, during which he has collaborated with various renowned musicians and composers.

With a distinctive style that blends classical and contemporary elements, Hariharan has garnered critical acclaim and a dedicated fan base. He has received several awards for his contributions to Indian music and continues to be a prominent figure in the industry.

Report Date: 2025-09-09

Hariharan stands out with 25-34 & 18-24 audiences across INDIA, PAKISTAN, UNITED STATES. The profile is heavily male (87%), and content lands hardest on Youtube, where posts average 6,374 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Infosys, OnePlus, Akg, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Hariharan a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Hariharan score 0.36% — Low bucket.

Brand: InfosysBrand: OnePlusBrand: Akg

Followers:874,396

Engagements:3,106

Rate:0.4%

Posts:1,446

Avg Likes:3,103

Avg Comments:54

Avg Views:6,374

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 874,396 · Engagements 3,106 · Rate 0.4% Posts 1,446 · Views 6,374 · Avg Likes 3,103 · Avg Comments 54 · Avg Views 6,374	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 29% 35-44: 17% 45-64: 8%	Largest: 25-34 (44%); next: 18-24 (29%)
Gender Split	Female: 13% Male: 87% Non-binary/Other: 0%	Skews male (87%)
Top Countries	INDIA (75%) PAKISTAN (5%) UNITED STATES (5%) NEPAL (4%) BANGLADESH (3%)	Top regions: INDIA (75%), PAKISTAN (5%), UNITED STATES (5%)
Platform Engagement	Instagram: 3,023 avg likes/post · Youtube: 6,374 avg views/post	Best reach: Youtube 6,374 avg views; best engagement: Instagram 3,023 avg likes

Top Brand Affinities

Infosys

Score: 28.19

OnePlus

Score: 20.93

Akg

Score: 14.98

Mahindra

Score: 9.79

Maruti

Score: 9.78

musical.ly

Score: 9.71

Pro Tools

Score: 9.65

Sennheiser

Score: 8.89

Amazon Music

Score: 8.16

Bajaj

Score: 7.57

Ableton

Score: 6.55

Beats Electronics

Score: 5.45

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Top Brand Affinities

Brand	Category	Score
Infosys		28.19
OnePlus		20.93
Akg		14.98
Mahindra		9.79
Maruti		9.78
musical.ly		9.71
Pro Tools		9.65
Sennheiser		8.89
Amazon Music		8.16
Bajaj		7.57
Ableton		6.55
Beats Electronics		5.45
Snapseed		4.88
MTV		3.81
Travelgram		3.44
National Geographic		3.12
Yamaha		2.68
NBC		2.64
Spotify Music		2.61
Nikon		2.42
A Game of Tones		2.40
Sony		2.25
KTM		2.25
Petronas		2.05
Canon		2.02
Geocaching		2.02
Xiaomi		1.92
SoundCloud		1.91
Tomorrowland		1.89
Adobe		1.64
Ray-Ban		1.63
Gymshark		1.49
BBC		1.44
Harley-Davidson		1.37
Hyundai		1.33
Netflix		1.30
HBO		1.29
Marvel Entertainment		1.24
Apple		1.22
Suzuki		1.12
H&M		1.10
Guess		1.10
Levi's		1.06
Amazon		1.06
Guinness		1.06
Puma		1.01
Samsung Group		0.98
FashionNova		0.92
FIFA		0.90
Red Bull		0.87