Grand Funk Railroad Brand Affinity ranks highest Ampeg at 98.97% . Very Strong. Score DMDB 62.17% | Fanbase 48.28%

Grand Funk Railroad — country artist from US.

Grand Funk Railroad, formed in 1968 by guitarist/songwriter Mark Farner and drummer Don Brewer, gained success through constant touring and a blues-rock power…

Grand Funk Railroad

Recognizable

Country: US | Artist ID: 11e81bc6-b707-75be-ba51-a0369fe50396

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Genres

countrycountry rockrockrockroots rockart rockalbum rockhard rocksoft rockblues rockclassic rockmellow goldsymphonic rockpsychedelic rockfolk & traditionalfolk rock

Influential: 62.17% Fanbase: 48.28% Trending: 69.11%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 98.97% • Very Strong

As of 2025-09-09

101,917

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.17% | Fanbase 48.28% | Trending 69.11% | CAREER STAGE: MAINSTREAM

Biography

Grand Funk Railroad, formed in 1968 by guitarist/songwriter Mark Farner and drummer Don Brewer, gained success through constant touring and a blues-rock power trio sound. Despite initial radio resistance, the band's strong work ethic led to multiple platinum and gold albums from 1969 to 1972. After a legal battle with manager Terry Knight, the band continued as Grand Funk, achieving a number one hit with "We're an American Band" produced by Todd Rundgren.

Keyboardist Craig Frost joined for the Phoenix LP, and the band saw further success with hits like "The Loco-Motion." However, interest waned after subsequent albums, leading to lineup changes and a temporary disbandment in 1976. Grand Funk Railroad regrouped in 1981 for two albums before disbanding again. Mark Farner pursued a solo career, while the band reunited periodically, releasing a benefit album in 1997 and a box set retrospective in 1999.

Report Date: 2025-09-09

Grand Funk Railroad cuts through with 45-64 & 25-34 audiences and consistency across UNITED STATES, BRAZIL, MEXICO. A heavily male (81%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 683 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Ampeg, Live Nation, MOOG, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Grand Funk Railroad score 0.47% — Low bucket.

Brand: AmpegBrand: Live NationBrand: MOOG

Followers:101,917

Engagements:481

Rate:0.5%

Posts:574

Avg Likes:481

Avg Comments:24

Avg Views:683

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 101,917 · Engagements 481 · Rate 0.5% Posts 574 · Views 683 · Avg Likes 481 · Avg Comments 24 · Avg Views 683	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 38% 25-34: 25% 35-44: 22% 18-24: 14%	Largest: 45-64 (38%); next: 25-34 (25%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED STATES (50%) BRAZIL (10%) MEXICO (5%) JAPAN (4%) CANADA (3%)	Top regions: UNITED STATES (50%), BRAZIL (10%), MEXICO (5%)
Platform Engagement	Instagram: 465 avg likes/post · Youtube: 683 avg views/post	Best reach: Youtube 683 avg views; best engagement: Instagram 465 avg likes

Top Brand Affinities

Ampeg

Score: 98.97

Live Nation

Score: 35.16

MOOG

Score: 24.45

Warner Music

Score: 24.04

Akg

Score: 21.75

Sennheiser

Score: 16.60

Pro Tools

Score: 12.46

Akai

Score: 11.44

FOX

Score: 9.42

Jack Daniels

Score: 8.85

Lollapalooza

Score: 8.79

Movistar

Score: 8.38

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Top Brand Affinities

Brand	Category	Score
Ampeg		98.97
Live Nation		35.16
MOOG		24.45
Warner Music		24.04
Akg		21.75
Sennheiser		16.60
Pro Tools		12.46
Akai		11.44
FOX		9.42
Jack Daniels		8.85
Lollapalooza		8.79
Movistar		8.38
Amazon Music		7.90
DeLorean Motor Company		6.69
MTV		6.54
Ableton		6.51
Pontiac		6.44
Harley-Davidson		6.43
Spotify Music		5.59
Pilsner Urquell		5.52
Paramount Pictures		5.37
iHeartRadio Music Awards		5.10
American Airlines		4.89
ESPN		4.76
NBC		4.70
Heineken		4.66
Mortal Kombat		4.40
Sega		4.35
Pixar		4.20
Warner Bros		4.01
Columbia Pictures		3.97
Holden		3.75
Monster Beverage		3.58
Hot Wheels		3.57
Nickelodeon		3.54
Chrysler		3.52
Budweiser		3.25
Cadillac		3.24
Leica		3.24
Tesla Motors		3.20
Comedy Central		2.98
Star Wars		2.79
Jeep		2.78
Philips		2.67
Burger King		2.62
NHL		2.55
Sony		2.48
AMC		2.48
Beats Electronics		2.47
Guinness		2.44