Gracie Abrams
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-26
10,381,648
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
Updated 2025-10-03 20:04:10 UTC
Genres
Scores
Biography
Gracie Abrams reliably reaches 18-24 & 25-34 audiences in UNITED STATES, INDONESIA, INDIA. The base is heavily female (70%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (7,750,000 avg views per post); Tiktok layers on depth and replies. The audience sits near Brandy Melville, Glossier, GENTLE MONSTER, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 10,381,648 · Engagements 978,270 · Rate 9.4% Posts 1,722 · Views 8,496,781 · Avg Likes 929,716 · Avg Comments 6,176 · Avg Views 8,496,781 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 22% 13-17: 13% 35-44: 3% |
Largest: 18-24 (62%); next: 25-34 (22%) |
| Gender Split |
Female: 70% Male: 30% Non-binary/Other: 0% |
Skews female (70%) |
| Top Countries |
UNITED STATES (17%) INDONESIA (13%) INDIA (8%) PHILIPPINES (7%) IRAQ (5%) |
Top regions: UNITED STATES (17%), INDONESIA (13%), INDIA (8%) |
| Platform Engagement | Instagram: 342,995 avg likes/post · Tiktok: 7,750,000 avg views/post · Youtube: 746,781 avg views/post | Best reach: Tiktok 7,750,000 avg views; best engagement: Tiktok 559,950 avg likes |
Top Brand Affinities
Brandy Melville
Glossier
GENTLE MONSTER
JACQUEMUS
Urban Outfitters
Coachella
Lollapalooza
Gillette
Stüssy
Summit Entertainment
Dr. Martens
Kodak
| Brand | Category | Score |
|---|---|---|
| Brandy Melville | 13.50 | |
| Glossier | 13.00 | |
| GENTLE MONSTER | 11.04 | |
| JACQUEMUS | 6.87 | |
| Urban Outfitters | 5.36 | |
| Coachella | 5.09 | |
| Lollapalooza | 4.57 | |
| Gillette | 4.05 | |
| Stüssy | 3.86 | |
| Summit Entertainment | 3.53 | |
| Dr. Martens | 3.27 | |
| Kodak | 3.16 | |
| Carhartt | 2.90 | |
| Polaroid | 2.83 | |
| Jollibee | 2.83 | |
| SoundCloud | 2.69 | |
| Chrysler | 2.65 | |
| ASOS | 2.62 | |
| Showtime | 2.40 | |
| Fujifilm | 2.23 | |
| Sunnies Studios | 2.14 | |
| Forever 21 | 2.10 | |
| Spotify Music | 2.00 | |
| Fenty beauty | 1.87 | |
| Victoria's Secret | 1.87 | |
| CBS Television Studios | 1.76 | |
| Aperol | 1.75 | |
| IKEA | 1.72 | |
| Hollister Co | 1.70 | |
| Vogue | 1.66 | |
| Calvin Klein | 1.64 | |
| The North Face | 1.63 | |
| Converse | 1.55 | |
| Bershka | 1.50 | |
| shein | 1.50 | |
| Levi's | 1.47 | |
| Warner Bros | 1.44 | |
| Target | 1.43 | |
| Vans | 1.42 | |
| H&M | 1.41 | |
| Polo Ralph Lauren | 1.38 | |
| UNIQLO | 1.37 | |
| SheInside | 1.36 | |
| CBS | 1.35 | |
| Bellagio | 1.34 | |
| New Balance | 1.33 | |
| Walt Disney | 1.33 | |
| Guess | 1.30 | |
| Balenciaga | 1.27 | |
| Tarte Cosmetics | 1.26 |
Official Profiles
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LoginArtist: Gracie Abrams
The map shows every radio station that aired Gracie Abrams today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-25)
Total: 40,239,494
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
35,921,604 | 89.27% |
| [+] |
Last.fm |
1,647,295 | 4.09% |
| [+] |
Pandora |
1,335,851 | 3.32% |
| [+] |
Audiomack |
1,162,835 | 2.89% |
| [+] |
Yandex |
124,955 | 0.31% |
| [+] |
Jiosaavn |
46,954 | 0.12% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-09-26)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-09-26 02:22:36 | Close To You | Mega Hits | Lisbon, PT | 3 |
| 2025-09-26 02:21:23 | That’s So True | RAC 105 | Barcelona, ES | 158 |
| 2025-09-26 02:20:39 | That’s So True | JUMP! 106.9 | Ottawa, ON, CA | 160 |
| 2025-09-26 02:20:13 | That’s So True | Radio Allgäu Hit | Munich, DE | 157 |
| 2025-09-26 02:19:00 | That’s So True | WNDV-FM | South Bend, IN, US | 159 |
| 2025-09-26 02:17:05 | That’s So True | NRJ Norway | Bergen, NO | 156 |
| 2025-09-26 02:16:45 | That’s So True | Kiss | Helsinki, FI | 155 |
| 2025-09-26 02:14:29 | I Love You, I'm Sorry | Topp 40 | Oslo, NO | 148 |
| 2025-09-26 02:10:21 | That’s So True | HITRADIO RTL - Top40 | Dresden, DE | 148 |
| 2025-09-26 02:10:17 | That’s So True | KDWB | Minneapolis, MN, US | 146 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |