Gondwana Brand Affinity ranks highest Movistar at 25.14% . Very Strong. Score DMDB 56.93% | Fanbase 42.33%

Gondwana — rock artist from CL.

Formed in 1987 during the Pinochet dictatorship in Chile, Gondwana is a band influenced by Bob Marley and roots reggae. The band's sound is a blend of rock and…

Gondwana

Established

Country: CL | Artist ID: 11e81bc9-5993-60ac-8cc8-a0369fe50396

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Genres

rockrock en espanolalternativelatin alternativereggaereggaereggae en espanolelectronicelectronic

Influential: 56.93% Fanbase: 42.33% Trending: 64.23%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 25.14% • Very Strong

As of 2025-09-09

754,263

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 56.93% | Fanbase 42.33% | Trending 64.23% | CAREER STAGE: MID_LEVEL

Biography

Formed in 1987 during the Pinochet dictatorship in Chile, Gondwana is a band influenced by Bob Marley and roots reggae. The band's sound is a blend of rock and South American traditional rhythms, as showcased on their debut album "Together" in 1996 and their breakthrough sophomore effort "Second Coming" in 2000. Gondwana's music often addresses political issues, such as justice and peace in Chile during the dictatorship, and their single "Antonia" topped national charts in Chile. Following the album's U.S. release on RAS, the band embarked on a world tour.

Report Date: 2025-09-09

Gondwana speaks to 18-24 & 25-34 audiences with measurable traction in PERU, MEXICO, COLOMBIA. Composition is heavily male (64%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (256,619 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near Movistar, LATAM, Montecristo, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Gondwana score 0.35% — Low bucket.

Brand: MovistarBrand: LATAMBrand: Montecristo

Followers:754,263

Engagements:2,644

Rate:0.4%

Posts:432

Avg Likes:2,594

Avg Comments:78

Avg Views:256,619

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 754,263 · Engagements 2,644 · Rate 0.4% Posts 432 · Views 256,619 · Avg Likes 2,594 · Avg Comments 78 · Avg Views 256,619	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 36% 35-44: 7% 13-17: 5%	Largest: 18-24 (51%); next: 25-34 (36%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	PERU (17%) MEXICO (16%) COLOMBIA (12%) CHILE (9%) ECUADOR (8%)	Top regions: PERU (17%), MEXICO (16%), COLOMBIA (12%)
Platform Engagement	Instagram: 1,031 avg likes/post · Youtube: 256,619 avg views/post	Best reach: Youtube 256,619 avg views; best engagement: Youtube 1,563 avg likes

Top Brand Affinities

Movistar

Score: 25.14

LATAM

Score: 13.08

Montecristo

Score: 10.33

Pro Tools

Score: 10.01

Cafecito

Score: 9.51

Suavecito

Score: 8.23

Pioneer

Score: 5.80

Lollapalooza

Score: 5.22

VidaSana

Score: 3.59

Tomorrowland

Score: 3.26

Spotify Music

Score: 3.23

musical.ly

Score: 2.63

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Top Brand Affinities

Brand	Category	Score
Movistar		25.14
LATAM		13.08
Montecristo		10.33
Pro Tools		10.01
Cafecito		9.51
Suavecito		8.23
Pioneer		5.80
Lollapalooza		5.22
VidaSana		3.59
Tomorrowland		3.26
Spotify Music		3.23
musical.ly		2.63
Jack Daniels		2.02
Pepsi		1.92
Heineken		1.79
Harley-Davidson		1.69
GoPro		1.56
Jaguar		1.56
SoundCloud		1.54
National Geographic		1.50
Beats Electronics		1.46
Huawei		1.45
Vans		1.45
Coachella		1.35
Mitsubishi		1.30
Lamborghini		1.22
Airbnb		1.20
FIFA		1.14
Pandora		1.12
Yamaha		1.09
Coca-Cola		1.08
Red Bull		1.07
Pixar		1.05
UFC		1.05
Universal		1.04
Sony		1.02
NFL		1.01
Star Wars		1.00
Los Angeles Lakers		0.97
Lego		0.96
Vogue		0.91
Volkswagen		0.90
Marvel		0.89
Canon		0.87
Nikon		0.87
SheInside		0.86
PlayStation		0.86
Subaru		0.85
Chevrolet		0.83
Netflix		0.82