Ghost

Ghost

Country: SE

Influence: 70.19% Fanbase: 65.03% Trending: 72.78% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 30.63% • Very Strong

As of 2025-10-01

6,843,265

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 09:33:03 UTC

Genres

rockrockhard rockelectronicdancemetalmetalheavy metal

Biography

Ghost, the Swedish theatrical rock band, has solidified its position as a prominent creative force with over a billion streams and a GRAMMY win. Known for their euphoric live shows, Ghost has headlined arena tours worldwide, with sold-out performances at venues like New York's Barclays Center and London’s O2 Arena. In March 2022, their fifth album, IMPERA, debuted at #1 on the US album charts, reaching #2 on the Billboard 200 and topping charts in Sweden, Germany, and Finland, while achieving top 5 placements in the UK, Netherlands, and Belgium. Produced by Klas Åhlund and mixed by Andy Wallace, IMPERA features acclaimed tracks like “Spillways,” “Call Me Little Sunshine,” and the radio hit “Hunter’s Moon,” showcasing Ghost's evolution from their previous album, Prequelle, to a more contemporary and topical thematic approach.

Immersing listeners in a hypnotic and darkly colorful melodic landscape, IMPERA marks Ghost's venture into futuristic subject matter, contrasting with their previous historical themes. Praised for its unique sound and relevance, the album has garnered critical acclaim, with media outlets like Rolling Stone noting Ghost's ability to reflect current events and societal shifts in their music.

Ghost Marketing Affinity & Brand Fit Data

Report Date: 2025-10-01

Ghost maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, MEXICO. The audience leans heavily male (68%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 61,500 avg views per post; Instagram functions as the community touchpoint. Affinity with Ampeg, Five Nights at Freddy's, Arctic Fox hair Color makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Ghost score 0.74%Low bucket.
Brand: AmpegBrand: Five Nights at Freddy'sBrand: Arctic Fox hair Color
Followers:6,843,265
Engagements:50,802
Rate:0.7%
Posts:1,977
Views:102,117
Avg Likes:49,854
Avg Comments:600
Avg Views:102,117

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 6,843,265 · Engagements 50,802 · Rate 0.7%
Posts 1,977 · Views 102,117 · Avg Likes 49,854 · Avg Comments 600 · Avg Views 102,117
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 47%
25-34: 33%
35-44: 10%
13-17: 6%
Largest: 18-24 (47%); next: 25-34 (33%)
Gender Split Female: 32%
Male: 68%
Non-binary/Other: 0%
Skews male (68%)
Top Countries UNITED STATES (27%)
BRAZIL (13%)
MEXICO (7%)
FRANCE (4%)
UNITED KINGDOM (4%)
Top regions: UNITED STATES (27%), BRAZIL (13%), MEXICO (7%)
Platform Engagement Instagram: 41,619 avg likes/post · Tiktok: 61,500 avg views/post · Youtube: 40,617 avg views/post Best reach: Tiktok 61,500 avg views; best engagement: Instagram 41,619 avg likes

Top Brand Affinities

Ampeg
Score: 30.63
Five Nights at Freddy's
Score: 24.08
Arctic Fox hair Color
Score: 15.18
Persona 5
Score: 13.37
Monster High
Score: 11.94
Borderlands
Score: 10.57
Resident Evil
Score: 7.60
The Witcher
Score: 7.38
World of Warcraft
Score: 7.32
Diablo
Score: 7.08
Fallout
Score: 6.87
Capcom
Score: 6.68
Brand Category Score
Ampeg 30.63
Five Nights at Freddy's 24.08
Arctic Fox hair Color 15.18
Persona 5 13.37
Monster High 11.94
Borderlands 10.57
Resident Evil 7.60
The Witcher 7.38
World of Warcraft 7.32
Diablo 7.08
Fallout 6.87
Capcom 6.68
Hot Topic 6.59
Mortal Kombat 6.36
DeviantArt 6.28
Power Rangers 6.21
Columbia Pictures 6.14
Jagermeister 5.84
RedBubble 5.71
AMC 5.53
God of War 5.48
SpeedPaint 5.47
Bethesda Softworks 5.07
Rockstar Games 4.85
Jack Daniels 4.76
Sega 4.63
Final Fantasy 4.62
Star Wars 4.48
Nintendo 4.45
Dr. Martens 4.09
Monster Beverage 4.03
Movistar 3.96
Gundam 3.89
Warner Bros 3.67
Spotify Music 3.56
Pokemon Go 3.44
Comedy Central 3.40
WWE 3.40
Busch 3.39
Cartoon Network 3.26
Nickelodeon 3.22
MTV 3.22
HBO 3.17
Lollapalooza 2.94
Activision Blizzard 2.90
League of Legends 2.89
Sprite 2.79
DC Entertainment 2.75
PlayStation 2.73
Faber-Castell 2.72

Official Profiles

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Artist: Ghost

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Ghost today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-10-01)

Total: 9,683,525

PLATFORM TOTAL %
Spotify Spotify 8,804,520 90.92%
Yandex Yandex 481,937 4.98%
Audiomack Audiomack 251,305 2.60%
Pandora Pandora 145,763 1.51%
Anghami Anghami 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-01-22 02:00 UTC GHOST Kia Center Orlando, United States
2026-01-23 02:00 UTC GHOST VyStar Veterans Memorial Arena Jacksonville, United States
2026-01-25 02:00 UTC GHOST Thompson-Boling Arena at Food City Center Knoxville, United States
2026-01-26 02:00 UTC Ghost Spectrum Center Charlotte, United States
2026-01-27 02:00 UTC GHOST Bon Secours Wellness Arena Greenville, United States
2026-01-29 02:00 UTC GHOST Mohegan Sun Arena Uncasville, United States
2026-01-31 02:00 UTC GHOST Bell Centre Montréal, Canada
2026-02-01 02:00 UTC GHOST Scotiabank Arena Toronto, Canada
2026-02-03 02:00 UTC GHOST Nationwide Arena Columbus, United States
2026-02-05 02:00 UTC GHOST Heritage Bank Center Cincinnati, United States
2026-02-06 02:00 UTC GHOST Savannah Civic Center Savannah, United States
2026-02-08 02:00 UTC GHOST BOK Center Tulsa, United States
2026-02-11 02:00 UTC GHOST Delta Center Salt Lake City, United States
2026-02-13 02:00 UTC GHOST Spokane Arena Spokane, United States
2026-02-15 02:00 UTC GHOST Rogers Arena Vancouver, Canada
2026-02-16 02:00 UTC GHOST Climate Pledge Arena Seattle, United States
2026-02-18 02:00 UTC GHOST Moda Center Portland, United States
2026-02-21 02:00 UTC GHOST Golden 1 Center Sacramento, United States
2026-02-22 02:00 UTC GHOST Honda Center Anaheim, United States
2026-02-24 02:00 UTC GHOST Intuit Dome lennox, United States

Trending Artist