George Strait Brand Affinity ranks highest Ariat at 49.46% . Very Strong. Score DMDB 75.61% | Fanbase 70.92%

George Strait — country artist from US.

George Strait is a highly acclaimed country music artist with over 84 million albums sold and more than 60 major entertainment industry awards to his name. He…

George Strait

Superstar

Country: US | Gender: male | Artist ID: 11e81bc8-a1b8-82e6-b886-a0369fe50396

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Genres

countrycountrycontemporary countrycountry roadcountry rock

Influential: 75.61% Fanbase: 70.92% Trending: 77.96%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 49.46% • Very Strong

As of 2025-09-09

6,483,815

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 75.61% | Fanbase 70.92% | Trending 77.96% | CAREER STAGE: SUPERSTAR

Biography

George Strait is a highly acclaimed country music artist with over 84 million albums sold and more than 60 major entertainment industry awards to his name. He holds the record for having a Top 10 hit each year for over three decades and has earned the third-most certifications of any artist, following The Beatles and Elvis Presley. With 60 No. 1 songs, he holds the record for the most chart-topping hits in history.

In 2019, George Strait released his best-selling country album, "Honky Tonk Time Machine," which became his 27th No. 1 Billboard Country album. This marked his 30th studio album and included both original tracks and a cover of the Johnny Paycheck classic, "Old Violin." Since his Cowboy Rides Away Tour in 2014, Strait has performed at limited engagements, including his popular "Strait to Vegas" series at T-Mobile Arena. In 2021, he headlined the Austin City Limits Music Festival and continues to perform at various venues across the country.

Report Date: 2025-09-09

George Strait cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, NIGERIA, BRAZIL. A heavily male (56%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 269,650 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Ariat, Houston Livestock Show and Rodeo, Sherri Hill, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist George Strait score 0.88% — Low bucket.

Brand: AriatBrand: Houston Livestock Show and RodeoBrand: Sherri Hill

Followers:6,483,815

Engagements:56,974

Rate:0.9%

Posts:1,938

Avg Likes:47,814

Avg Comments:5,761

Avg Views:290,262

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,483,815 · Engagements 56,974 · Rate 0.9% Posts 1,938 · Views 290,262 · Avg Likes 47,814 · Avg Comments 5,761 · Avg Views 290,262	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 31% 18-24: 28% 35-44: 19% 45-64: 17%	Largest: 25-34 (31%); next: 18-24 (28%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (69%) NIGERIA (6%) BRAZIL (6%) CANADA (3%) INDONESIA (2%)	Top regions: UNITED STATES (69%), NIGERIA (6%), BRAZIL (6%)
Platform Engagement	Instagram: 24,217 avg likes/post · Tiktok: 269,650 avg views/post · Youtube: 20,612 avg views/post	Best reach: Tiktok 269,650 avg views; best engagement: Instagram 24,217 avg likes

Top Brand Affinities

Ariat

Score: 49.46

Houston Livestock Show and Rodeo

Score: 36.55

Sherri Hill

Score: 25.19

RAM Trucks

Score: 17.57

Dr Pepper

Score: 12.76

Free People

Score: 11.44

Coors

Score: 10.09

Margaritaville

Score: 8.86

Carhartt

Score: 8.20

Busch

Score: 7.76

GMC

Score: 7.65

Chick-fil-A

Score: 6.77

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Top Brand Affinities

Brand	Category	Score
Ariat		49.46
Houston Livestock Show and Rodeo		36.55
Sherri Hill		25.19
RAM Trucks		17.57
Dr Pepper		12.76
Free People		11.44
Coors		10.09
Margaritaville		8.86
Carhartt		8.20
Busch		7.76
GMC		7.65
Chick-fil-A		6.77
Bud Light		6.12
HomeGoods		5.51
Verizon		5.33
Kroger		5.16
Jeep		5.00
American Eagle		4.99
NBC		4.64
Steve Madden		4.64
The Home Depot		4.55
Holden		4.44
FedEx		4.41
Heinz		4.10
Walmart		4.04
Dodge		4.03
ESPN		3.97
Taco Bell		3.93
NFL		3.87
Jack Daniels		3.66
Under Armour		3.65
Budweiser		3.61
NHL		3.60
Dunkin' Donuts		3.59
Summit Entertainment		3.51
Lululemon Athletica		3.43
Chevrolet		3.43
Cadillac		3.30
Oakley		3.18
WWE		3.04
Ford		2.95
Bentley		2.90
Monster Beverage		2.84
Costco		2.79
Bellagio		2.78
PetSmart		2.77
Target		2.77
Harley-Davidson		2.74
Chrysler		2.28
Scion		2.16