Gang Starr Brand Affinity ranks highest Akai at 67.67% . Very Strong. Score DMDB 64.17% | Fanbase 51.30%

Gang Starr — hip-hop & rap artist from US.

Gang Starr, comprised of MC Guru and DJ Premier, emerged as a pioneering force in East Coast rap during the early '90s with acclaimed albums like Step in the…

Gang Starr

Recognizable

Country: US | Artist ID: 11e81bcc-ac6b-42b0-83b0-a0369fe50396

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Genres

hip-hop & raphip hoprapconscious hip hopgangster rapeast coast hip hophip-hop/raphardcore hip hopalternative hip hopcontemporary hip hop

Influential: 64.17% Fanbase: 51.30% Trending: 70.61%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 67.67% • Very Strong

As of 2025-09-09

642,906

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.17% | Fanbase 51.30% | Trending 70.61% | CAREER STAGE: MAINSTREAM

Biography

Gang Starr, comprised of MC Guru and DJ Premier, emerged as a pioneering force in East Coast rap during the early '90s with acclaimed albums like Step in the Arena (1991) and Daily Operation (1992). Following their initial success, Premier became a sought-after producer for notable artists, while Guru embarked on solo projects, including the Jazzmatazz series. Despite occasional reunions for albums like Moment of Truth (1998) and The Ownerz (2003), the duo primarily focused on individual endeavors until Guru's passing in 2010.

Guru and Premier first collaborated in 1989, releasing their debut album No More Mr. Nice Guy (1989) before achieving critical acclaim with subsequent albums like Hard to Earn (1994). After Gang Starr's hiatus, Guru pursued his Jazzmatazz series and solo rap albums, while Premier continued his prolific production career with various artists. Premier eventually released One of the Best Yet (2019), a posthumous Gang Starr album featuring unreleased verses from Guru and collaborations with a diverse array of artists.

Report Date: 2025-09-09

Gang Starr stands out with 25-34 & 18-24 audiences across UNITED STATES, POLAND, UNITED KINGDOM. The profile is heavily male (88%), and content lands hardest on Youtube, where posts average 399,801 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Akai, Mixcloud, MOOG, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Gang Starr a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Gang Starr score 2.29% — Strong bucket.

Brand: AkaiBrand: MixcloudBrand: MOOG

Followers:642,906

Engagements:14,740

Rate:2.3%

Posts:433

Avg Likes:14,248

Avg Comments:559

Avg Views:399,801

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 642,906 · Engagements 14,740 · Rate 2.3% Posts 433 · Views 399,801 · Avg Likes 14,248 · Avg Comments 559 · Avg Views 399,801	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 31% 35-44: 17% 45-64: 4%	Largest: 25-34 (45%); next: 18-24 (31%)
Gender Split	Female: 12% Male: 88% Non-binary/Other: 0%	Skews male (88%)
Top Countries	UNITED STATES (35%) POLAND (5%) UNITED KINGDOM (5%) BRAZIL (4%) CANADA (4%)	Top regions: UNITED STATES (35%), POLAND (5%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 4,569 avg likes/post · Youtube: 399,801 avg views/post	Best reach: Youtube 399,801 avg views; best engagement: Youtube 9,679 avg likes

Top Brand Affinities

Akai

Score: 67.67

Mixcloud

Score: 41.77

MOOG

Score: 18.35

Pioneer

Score: 16.03

Pro Tools

Score: 15.25

Ableton

Score: 14.45

Beats Electronics

Score: 14.33

Amazon Music

Score: 14.13

DC Shoes

Score: 13.81

New Era

Score: 11.16

Marc O'Polo

Score: 11.00

SoundCloud

Score: 9.71

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Top Brand Affinities

Brand	Category	Score
Akai		67.67
Mixcloud		41.77
MOOG		18.35
Pioneer		16.03
Pro Tools		15.25
Ableton		14.45
Beats Electronics		14.33
Amazon Music		14.13
DC Shoes		13.81
New Era		11.16
Marc O'Polo		11.00
SoundCloud		9.71
Everlast		8.24
ESPN		7.21
Sneakerhead		7.06
Los Angeles Lakers		6.86
Hennessy		6.76
DeLorean Motor Company		6.36
Nixon		5.63
CNN		5.60
Spotify Music		5.48
Mortal Kombat		5.47
Rockstar Games		5.46
NBA		5.45
Carhartt		5.42
iHeartRadio Music Awards		5.42
Sega		5.37
Stüssy		5.37
Timberland		5.26
NFL		4.79
MTV		4.67
Nice Kicks		4.55
Warner Bros		4.45
Kickstagram		4.37
Pilsner Urquell		4.37
Comedy Central		4.31
NHL		4.24
Universal		3.94
Verizon		3.87
Columbia Pictures		3.83
Supreme		3.71
Polo Ralph Lauren		3.54
The North Face		3.45
Matrix		3.31
Transformers		3.24
Cadillac		3.22
Acura		3.21
Gatorade		3.13
Kodak		3.09
UFC		3.05