G Herbo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-23
9,982,632
Social Media Followers
As of 2025-08-23
00:00:00
Hours Airplay
Updated 2025-10-03 17:12:20 UTC
Genres
Scores
Biography
In addition to his musical achievements, G Herbo has collaborated with a diverse range of artists and established the youth mental health program, Swervin’ Through Stress, recognized by Forbes 30 Under 30. With plans to transform a closed public elementary school into a community hub, G Herbo is dedicated to revitalizing his hometown. Through his powerful music and impactful initiatives, G Herbo's sweeping opus, "Survivor’s Remorse," serves as a testament to his resilience and unwavering commitment to making a difference.
G Herbo speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, CANADA, UNITED KINGDOM. Composition is heavily male (73%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (970,305 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Palm Angels, True Religion, Spinrilla, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 9,982,632 · Engagements 117,051 · Rate 1.2% Posts 651 · Views 1,101,405 · Avg Likes 115,268 · Avg Comments 2,153 · Avg Views 1,101,405 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 29% 13-17: 8% 35-44: 4% |
Largest: 18-24 (58%); next: 25-34 (29%) |
| Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
| Top Countries |
UNITED STATES (83%) CANADA (3%) UNITED KINGDOM (2%) GEORGIA (1%) AUSTRALIA (1%) |
Top regions: UNITED STATES (83%), CANADA (3%), UNITED KINGDOM (2%) |
| Platform Engagement | Instagram: 86,564 avg likes/post · Tiktok: 122,550 avg views/post · Youtube: 970,305 avg views/post | Best reach: Youtube 970,305 avg views; best engagement: Instagram 86,564 avg likes |
Top Brand Affinities
Palm Angels
True Religion
Spinrilla
Champion
Coach
Lanvin
Amazon Music
Marni
Hennessy
FashionNova
Benihana
SoundCloud
| Brand | Category | Score |
|---|---|---|
| Palm Angels | 53.48 | |
| True Religion | 30.45 | |
| Spinrilla | 27.41 | |
| Champion | 11.19 | |
| Coach | 10.31 | |
| Lanvin | 10.02 | |
| Amazon Music | 9.81 | |
| Marni | 9.67 | |
| Hennessy | 8.84 | |
| FashionNova | 8.61 | |
| Benihana | 8.44 | |
| SoundCloud | 8.42 | |
| Kappa | 7.74 | |
| Steve Madden | 7.41 | |
| Verizon | 6.66 | |
| Alexander McQueen | 6.53 | |
| JACQUEMUS | 6.42 | |
| Maison Margiela | 5.76 | |
| Moncler | 5.74 | |
| Kodak | 5.64 | |
| UGG | 5.22 | |
| Beats Electronics | 4.16 | |
| Balenciaga | 4.03 | |
| Carhartt | 4.00 | |
| iHeartRadio Music Awards | 3.96 | |
| Polo Ralph Lauren | 3.94 | |
| Supreme | 3.88 | |
| Versace | 3.84 | |
| BALMAIN | 3.82 | |
| MTV | 3.81 | |
| Urban Outfitters | 3.65 | |
| Gucci | 3.57 | |
| Barber Shop Connect | 3.50 | |
| Philips | 3.48 | |
| Timberland | 3.41 | |
| Los Angeles Lakers | 3.29 | |
| ESPN | 3.23 | |
| Stüssy | 3.09 | |
| Christian Louboutin | 3.08 | |
| Sprite | 3.03 | |
| Burberry | 3.02 | |
| NBA | 2.91 | |
| Dolce & Gabbana | 2.90 | |
| shein | 2.87 | |
| Spotify Music | 2.85 | |
| Fendi | 2.78 | |
| Sneakerhead | 2.77 | |
| Louis Vuitton | 2.77 | |
| NFL | 2.62 | |
| Target | 2.62 |
Official Profiles
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LoginArtist: G Herbo
The map shows every radio station that aired G Herbo today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-05-28)
Total: 6,713,068
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
5,910,491 | 88.04% |
| [+] |
Last.fm |
466,075 | 6.94% |
| [+] |
Pandora |
336,502 | 5.01% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 14:05:57 | Survivor’s Guilt (feat. G Herbo) | Mouv' Rap US | Paris, FR | 183 |
| 2025-08-22 12:18:51 | TO THE MOON | i love music | Köln, DE | 147 |
| 2025-08-22 11:01:42 | Survivor’s Guilt (feat. G Herbo) | Mouv' Rap US | Paris, FR | 173 |
| 2025-08-22 07:37:50 | Survivor’s Guilt (feat. G Herbo) | Mouv' Rap US | Paris, FR | 178 |
| 2025-08-22 05:51:13 | TO THE MOON | NRJ at work | Paris, FR | 149 |
| 2025-08-22 05:26:20 | TO THE MOON | WRSV | Rocky Mount, NC, US | 117 |
| 2025-08-22 03:10:58 | TO THE MOON | Urban Hit | Paris, FR | 137 |
| 2025-08-22 02:44:20 | TO THE MOON | Mouv’ sans blabla | Paris, FR | 153 |
| 2025-08-22 02:33:40 | Survivor’s Guilt (feat. G Herbo) | Mouv' Rap US | Paris, FR | 175 |
| 2025-08-22 01:34:19 | Who Want Smoke?? (feat. G Herbo, Lil Durk & 21 Savage) | WWPW | Atlanta, GA, US | 59 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |