Fireboy Dml Brand Affinity ranks highest Warner Music at 22.39% . Very Strong. Score DMDB 73.40% | Fanbase 80.86%

Fireboy Dml — pop artist from NG.

Nigerian singer Fireboy DML gained recognition with his 2019 debut album, Laughter, Tears and Goosebumps, which featured popular tracks like "Jealous" and…

Fireboy Dml

Superstar

Country: NG | Gender: male | Artist ID: 18505440-d214-11e8-bcf0-525400009efb

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Genres

popafro dancehallafropopnigerian popr&b, funk & soulafro r&bhip-hop & rapafroswingelectronicafrobeatothersworldwideafricanazontobeatsafro soulafrobeats

Influential: 73.40% Fanbase: 80.86% Trending: 69.66%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 22.39% • Very Strong

As of 2025-09-09

7,615,082

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 73.40% | Fanbase 80.86% | Trending 69.66% | CAREER STAGE: SUPERSTAR

Biography

Nigerian singer Fireboy DML gained recognition with his 2019 debut album, Laughter, Tears and Goosebumps, which featured popular tracks like "Jealous" and "Vibrations." Following the success of his sophomore album, Apollo, Fireboy's collaboration with Ed Sheeran on "Peru" from his 2022 album, Playboy, further expanded his international presence.

Born Adedamola Adefolahan, Fireboy began his music career while in university and later signed with Olamide's YBNL Nation label, releasing hits like "Jealous" and "What If I Say." His music gained traction beyond Africa, with "Peru" reaching the UK top charts in 2021. With the release of Playboy in 2022, Fireboy continued to make waves globally, with the album charting on the Billboard 200 in the U.S. and featuring successful tracks like "Peru" and "Playboy."

Report Date: 2025-09-09

Fireboy Dml commands interest from 25-34 & 18-24 audiences in UNITED STATES, KENYA, NIGERIA. With a heavily male (67%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (949,524 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Warner Music, Airtel, Palm Angels points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Fireboy Dml score 1.03% — Moderate bucket.

Brand: Warner MusicBrand: AirtelBrand: Palm Angels

Followers:7,615,082

Engagements:78,581

Rate:1.0%

Posts:257

Avg Likes:76,591

Avg Comments:2,483

Avg Views:1,060,324

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,615,082 · Engagements 78,581 · Rate 1.0% Posts 257 · Views 1,060,324 · Avg Likes 76,591 · Avg Comments 2,483 · Avg Views 1,060,324	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 45% 35-44: 6% 13-17: 3%	Largest: 25-34 (45%); next: 18-24 (45%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (20%) KENYA (14%) NIGERIA (12%) SOUTH AFRICA (4%) FRANCE (4%)	Top regions: UNITED STATES (20%), KENYA (14%), NIGERIA (12%)
Platform Engagement	Instagram: 45,497 avg likes/post · Tiktok: 110,800 avg views/post · Youtube: 949,524 avg views/post	Best reach: Youtube 949,524 avg views; best engagement: Instagram 45,497 avg likes

Top Brand Affinities

Warner Music

Score: 22.39

Airtel

Score: 17.59

Palm Angels

Score: 15.97

CNN

Score: 12.44

MTV

Score: 10.02

MISSGUIDED

Score: 8.85

boohoo

Score: 7.04

Hennessy

Score: 6.61

ASOS

Score: 5.97

Maison Margiela

Score: 5.76

Loewe

Score: 5.64

FashionNova

Score: 5.52

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Top Brand Affinities

Brand	Category	Score
Warner Music		22.39
Airtel		17.59
Palm Angels		15.97
CNN		12.44
MTV		10.02
MISSGUIDED		8.85
boohoo		7.04
Hennessy		6.61
ASOS		5.97
Maison Margiela		5.76
Loewe		5.64
FashionNova		5.52
T.G.I. Friday's		5.36
FOREX		5.17
Monster Beverage		4.99
Fendi		4.71
Hublot		4.26
Dr. Martens		4.23
Timberland		4.18
Versace		4.14
Comedy Central		3.49
BBC		3.32
BALMAIN		3.28
Balenciaga		3.16
Kodak		3.14
Pepsi		3.02
SoundCloud		2.79
Fenty beauty		2.72
Lexus		2.71
Dolce & Gabbana		2.60
Beats Electronics		2.57
Christian Louboutin		2.35
GIVENCHY		2.34
Gucci		2.31
Vogue		2.17
Polo Ralph Lauren		2.15
Louis Vuitton		1.99
Primark		1.86
musical.ly		1.78
Rolex		1.76
Bugatti		1.72
New Balance		1.71
Paramount Pictures		1.68
Paypal		1.61
H&M		1.58
Calvin Klein		1.57
Spotify Music		1.56
Burberry		1.55
Cartier		1.51
Bershka		1.39