Fat Joe Brand Affinity ranks highest Spinrilla at 26.55% . Very Strong. Score DMDB 68.64% | Fanbase 59.42%

Fat Joe — pop artist from US.

Fat Joe, a prominent Latino figure in the rap industry, rose to fame in the '90s with successful albums like Jealous One's Envy (1995) and Don Cartagena…

Fat Joe

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc0-6502-4a1a-83f1-a0369fe50396

Find Artist

Genres

pophip pophip-hop & raphip hoppop rapraptrapgangster rapeast coast hip hophip-hop/raphardcore hip hopbronx hip hopcontemporary hip hop

Influential: 68.64% Fanbase: 59.42% Trending: 73.24%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 26.55% • Very Strong

As of 2025-09-09

7,398,101

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.64% | Fanbase 59.42% | Trending 73.24% | CAREER STAGE: MAINSTREAM

Biography

Fat Joe, a prominent Latino figure in the rap industry, rose to fame in the '90s with successful albums like Jealous One's Envy (1995) and Don Cartagena (1998), which charted well on Billboard. He also gained recognition for his work with Big Pun and Terror Squad, achieving mainstream success with hits like "Lean Back" (2004). In the 2010s, he continued to stay relevant with collaborations such as "All the Way Up" (2016) with Remy Ma, earning Grammy nominations. Fat Joe's musical journey continued with releases like Family Ties (2019) and singles like "Sunshine (The Light)" (2021).

Born Joe Cartagena in the South Bronx, Fat Joe entered the music scene in the early '90s with his debut album Represent (1993) and the hit single "Flow Joe." He later signed with Atlantic Records and ventured into various business endeavors while releasing successful albums like Jealous Ones Still Envy (J.O.S.E.) (2001) and Me, Myself & I (2006). Over the years, Fat Joe maintained his presence in the industry through collaborations, mixtapes, and albums, including Plata o Plomo (2017) with Remy Ma. His recent works include singles like "Sunshine (The Light)" and "Back Outside" in 2021, showcasing his enduring influence in hip-hop.

Report Date: 2025-09-09

Fat Joe resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, INDIA. The demographic is heavily male (71%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 66,200 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Spinrilla, Akai, Mixcloud maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Fat Joe score 0.15% — Low bucket.

Brand: SpinrillaBrand: AkaiBrand: Mixcloud

Followers:7,398,101

Engagements:11,126

Rate:0.2%

Posts:8,077

Avg Likes:10,960

Avg Comments:458

Avg Views:78,583

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,398,101 · Engagements 11,126 · Rate 0.2% Posts 8,077 · Views 78,583 · Avg Likes 10,960 · Avg Comments 458 · Avg Views 78,583	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 41% 35-44: 10% 13-17: 4%	Largest: 18-24 (44%); next: 25-34 (41%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (33%) BRAZIL (7%) INDIA (7%) FRANCE (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (33%), BRAZIL (7%), INDIA (7%)
Platform Engagement	Instagram: 9,397 avg likes/post · Tiktok: 66,200 avg views/post · Youtube: 12,383 avg views/post	Best reach: Tiktok 66,200 avg views; best engagement: Instagram 9,397 avg likes

Top Brand Affinities

Spinrilla

Score: 26.55

Akai

Score: 16.30

Mixcloud

Score: 14.76

WNBA

Score: 14.35

Palm Angels

Score: 13.30

Kickstagram

Score: 9.70

Hennessy

Score: 9.43

Foot Locker

Score: 8.85

Carhartt

Score: 8.75

Champion

Score: 8.63

Amazon Music

Score: 8.44

Pioneer

Score: 8.16

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Top Brand Affinities

Brand	Category	Score
Spinrilla		26.55
Akai		16.30
Mixcloud		14.76
WNBA		14.35
Palm Angels		13.30
Kickstagram		9.70
Hennessy		9.43
Foot Locker		8.85
Carhartt		8.75
Champion		8.63
Amazon Music		8.44
Pioneer		8.16
New Era		7.78
Stone Island		7.70
Pro Tools		7.40
Sneaker News		7.36
CNN		7.34
iHeartRadio Music Awards		7.31
Ableton		6.82
Dsquared		6.76
Moncler		6.74
The North Face		6.67
Kappa		6.63
SoundCloud		6.18
Sole Collector		6.11
BALMAIN		5.78
Beats Electronics		5.75
MTV		5.68
Sneakerhead		5.60
Maybach		5.60
Stüssy		5.55
Alexander McQueen		5.48
Los Angeles Lakers		5.40
Barber Shop Connect		5.31
ESPN		4.94
Ferragamo		4.73
American Airlines		4.59
Nice Kicks		4.57
NBA		4.50
Acura		4.42
Lacoste		4.32
FashionNova		4.32
Kodak		4.08
Verizon		4.00
Versace		3.65
NFL		3.63
ASICS		3.55
Gatorade		3.52
Bacardi		3.43
TOM FORD		3.38