Etta James Brand Affinity ranks highest NBC at 8.63% . Very Strong. Score DMDB 68.26% | Fanbase 53.12%

Etta James — pop artist from US.

Etta James, born Jamesetta Hawkins on January 25, 1938 in Los Angeles, California, was a highly acclaimed R&B singer known for enduring hits such as "At Last"…

Etta James

Recognizable

Country: US | Gender: female | Artist ID: 11e81bd2-d149-3f5a-a0f9-a0369fe50396

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Genres

popadult standardsr&b, funk & soulr&b/soulsouljazz & standardstorch songvocal jazzjazz bluesbluessoul bluesblues

Influential: 68.26% Fanbase: 53.12% Trending: 75.83%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

NBC • 8.63% • Very Strong

As of 2025-09-09

477,787

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.26% | Fanbase 53.12% | Trending 75.83% | CAREER STAGE: MAINSTREAM

Biography

Etta James, born Jamesetta Hawkins on January 25, 1938 in Los Angeles, California, was a highly acclaimed R&B singer known for enduring hits such as "At Last" and "Tell Mama." Despite a career spanning six decades and recording 30 R&B hits, she struggled to gain mainstream attention, facing personal challenges including drug addiction and legal issues.

James' career began with the singing group the Peaches in the 1950s before embarking on a solo career, signing with Chess Records in 1960. She experienced a career resurgence in the late '60s with hits like "Tell Mama" and "I'd Rather Go Blind." Despite personal struggles with addiction and legal troubles, James continued to record and perform, receiving accolades such as a Grammy Award for her tribute album to Billie Holiday. She passed away on January 20, 2012 at the age of 73 in Riverside, California.

Report Date: 2025-09-09

Etta James resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (57%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (73,813 avg views per post); Instagram is where fans co-sign. Affinity adjacency to NBC, Barbie, iHeartRadio Music Awards makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Etta James score 0.63% — Low bucket.

Brand: NBCBrand: BarbieBrand: iHeartRadio Music Awards

Followers:477,787

Engagements:3,018

Rate:0.6%

Posts:134

Avg Likes:2,968

Avg Comments:104

Avg Views:73,813

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 477,787 · Engagements 3,018 · Rate 0.6% Posts 134 · Views 73,813 · Avg Likes 2,968 · Avg Comments 104 · Avg Views 73,813	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 28% 35-44: 19% 45-64: 15%	Largest: 25-34 (35%); next: 18-24 (28%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	UNITED STATES (33%) BRAZIL (16%) UNITED KINGDOM (5%) FRANCE (4%) CANADA (4%)	Top regions: UNITED STATES (33%), BRAZIL (16%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 1,937 avg likes/post · Tiktok: 0 avg views/post · Youtube: 73,813 avg views/post	Best reach: Youtube 73,813 avg views; best engagement: Instagram 1,937 avg likes

Top Brand Affinities

NBC

Score: 8.63

Barbie

Score: 6.89

iHeartRadio Music Awards

Score: 5.23

CNN

Score: 3.83

Spotify Music

Score: 3.71

Pixar

Score: 3.36

MTV

Score: 3.11

Paramount Pictures

Score: 3.06

Columbia Pictures

Score: 2.79

Cadillac

Score: 2.67

Lollapalooza

Score: 2.58

Dr. Martens

Score: 2.48

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Top Brand Affinities

Brand	Category	Score
NBC		8.63
Barbie		6.89
iHeartRadio Music Awards		5.23
CNN		3.83
Spotify Music		3.71
Pixar		3.36
MTV		3.11
Paramount Pictures		3.06
Columbia Pictures		2.79
Cadillac		2.67
Lollapalooza		2.58
Dr. Martens		2.48
Snoopy And The Peanuts Gang		2.44
Cafecito		2.22
Warner Bros		2.22
Los Angeles Lakers		2.20
Kodak		2.18
Fenty beauty		2.15
Beats Electronics		2.13
ASOS		2.04
Vogue		1.96
BBC		1.95
Guinness		1.90
SoundCloud		1.81
Yves Saint Laurent		1.76
Forever 21		1.73
Netflix		1.63
Universal		1.55
Sephora		1.53
Versace		1.48
Michael Kors		1.47
CBS		1.46
Polaroid		1.46
Showtime		1.44
Target		1.40
Coachella		1.39
musical.ly		1.38
Amazon		1.35
Polo Ralph Lauren		1.35
shein		1.31
Calvin Klein		1.27
Walmart		1.26
Harley-Davidson		1.25
Bellagio		1.23
Tiffany & Co		1.23
Star Wars		1.22
Cartier		1.21
Urban Decay Cosmetics		1.20
Pandora		1.19
Heineken		1.19