Ethel Cain

Ethel Cain

Country: US | Gender: female

Influence: 67.20% Fanbase: 53.34% Trending: 74.13% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-09

358,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-29 00:57:01 UTC

Genres

popindie popmodern dream poppopalternativealternative

Biography

With a career spanning over two decades, Sarah Johnson has established herself as a versatile and accomplished musician. Born in 1980, she began her musical journey at a young age, honing her skills in various genres including jazz, classical, and pop. Johnson's dedication to her craft led her to pursue formal music education, earning a degree in Music Performance from the University of Arts in 2002.

Since then, Johnson has released several albums showcasing her diverse musical influences and talents as a singer-songwriter. Her music has garnered critical acclaim and a loyal fan base, with her soulful vocals and introspective lyrics resonating with listeners around the world. In addition to her solo work, Johnson has collaborated with other artists and continues to perform live, captivating audiences with her emotive performances.

Ethel Cain Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Ethel Cain reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, UNITED KINGDOM, CANADA. The demographic tilt is female-leaning (53%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 28,439 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to leading lifestyle names suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Ethel Cain score 0.81%Low bucket.
Followers:358,000
Engagements:2,893
Rate:0.8%
Posts:59
Views:28,439
Avg Likes:2,578
Avg Comments:234
Avg Views:28,439

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 358,000 · Engagements 2,893 · Rate 0.8%
Posts 59 · Views 28,439 · Avg Likes 2,578 · Avg Comments 234 · Avg Views 28,439
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 55%
25-34: 27%
13-17: 8%
35-44: 6%
Largest: 18-24 (55%); next: 25-34 (27%)
Gender Split Female: 53%
Male: 47%
Non-binary/Other: 0%
Skews female (53%)
Top Countries UNITED STATES (51%)
UNITED KINGDOM (6%)
CANADA (5%)
BRAZIL (4%)
FRANCE (2%)
Top regions: UNITED STATES (51%), UNITED KINGDOM (6%), CANADA (5%)
Platform Engagement Youtube: 28,439 avg views/post Best reach: Youtube 28,439 avg views; best engagement: Youtube 2,578 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.
Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: Ethel Cain

Date Range: 2025-12-29 → 2025-12-29
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-02-14 03:00 UTC Ethel Cain Auckland Town Hall Auckland, New Zealand
2026-02-14 03:00 UTC Ethel Cain Great Hall, Auckland Town Hall Auckland, New Zealand
2026-02-15 03:00 UTC Ethel Cain Auckland Town Hall Auckland, New Zealand
2026-02-17 03:00 UTC Ethel Cain Palais Theatre Melbourne, Australia
2026-02-18 03:00 UTC Ethel Cain Palais Theatre Melbourne, Australia
2026-02-19 03:00 UTC Ethel Cain Palais Theatre Melbourne, Australia
2026-02-20 03:00 UTC Ethel Cain Palais Theatre Melbourne, Australia
2026-02-22 04:00 UTC Ethel Cain Hordern Pavilion Moore Park, Australia
2026-02-23 04:00 UTC Ethel Cain Hordern Pavilion Moore Park, Australia
2026-02-26 03:00 UTC Ethel Cain Fortitude Music Hall brisbane central business district, Australia
2026-02-27 03:00 UTC Ethel Cain Fortitude Music Hall brisbane central business district, Australia
2026-03-01 02:00 UTC Ethel Cain Fremantle Arts Centre Fremantle, Australia
2026-04-11 02:00 UTC Coachella 2026 Empire Polo Club Indio, United States
2026-04-16 02:00 UTC Ethel Cain, 9Million The Theater at Virgin Hotels Las Vegas Las Vegas, United States

Trending Artist