Ethel Cain

Ethel Cain — pop artist from US.

With a career spanning over two decades, Sarah Johnson has established herself as a versatile and accomplished musician. Born in 1980, she began her musical…

Recognizable

Country: US | Gender: female | Artist ID: a9c1c662-bb4c-11e9-b001-e4434b16cb7a

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Genres

popindie popmodern dream poppopalternativealternative

Influential: 67.20% Fanbase: 53.34% Trending: 74.13%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Not available

As of 2025-09-09

358,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.20% | Fanbase 53.34% | Trending 74.13% | CAREER STAGE: MAINSTREAM

Biography

With a career spanning over two decades, Sarah Johnson has established herself as a versatile and accomplished musician. Born in 1980, she began her musical journey at a young age, honing her skills in various genres including jazz, classical, and pop. Johnson's dedication to her craft led her to pursue formal music education, earning a degree in Music Performance from the University of Arts in 2002.

Since then, Johnson has released several albums showcasing her diverse musical influences and talents as a singer-songwriter. Her music has garnered critical acclaim and a loyal fan base, with her soulful vocals and introspective lyrics resonating with listeners around the world. In addition to her solo work, Johnson has collaborated with other artists and continues to perform live, captivating audiences with her emotive performances.

Report Date: 2025-09-09

Ethel Cain reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, UNITED KINGDOM, CANADA. The demographic tilt is female-leaning (53%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 28,439 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to leading lifestyle names suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ethel Cain score 0.81% — Low bucket.

Followers:358,000

Engagements:2,893

Rate:0.8%

Posts:59

Avg Likes:2,578

Avg Comments:234

Avg Views:28,439

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 358,000 · Engagements 2,893 · Rate 0.8% Posts 59 · Views 28,439 · Avg Likes 2,578 · Avg Comments 234 · Avg Views 28,439	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 27% 13-17: 8% 35-44: 6%	Largest: 18-24 (55%); next: 25-34 (27%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED STATES (51%) UNITED KINGDOM (6%) CANADA (5%) BRAZIL (4%) FRANCE (2%)	Top regions: UNITED STATES (51%), UNITED KINGDOM (6%), CANADA (5%)
Platform Engagement	Youtube: 28,439 avg views/post	Best reach: Youtube 28,439 avg views; best engagement: Youtube 2,578 avg likes