El Malilla
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
11,960,344
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:37:56 UTC
Genres
Biography
El Malilla speaks to 18-24 & 25-34 audiences with measurable traction in MEXICO, UNITED STATES, COLOMBIA. Composition is male-leaning (53%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (117,000 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Nasty Gal, PLAYMOBIL, Monster High, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 11,960,344 · Engagements 152,352 · Rate 1.3% Posts 6,572 · Views 143,060 · Avg Likes 150,335 · Avg Comments 1,460 · Avg Views 143,060 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 67% 25-34: 21% 13-17: 9% 35-44: 2% |
Largest: 18-24 (67%); next: 25-34 (21%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
MEXICO (86%) UNITED STATES (4%) COLOMBIA (2%) ECUADOR (2%) PERU (1%) |
Top regions: MEXICO (86%), UNITED STATES (4%), COLOMBIA (2%) |
| Platform Engagement | Instagram: 126,196 avg likes/post · Tiktok: 117,000 avg views/post · Youtube: 26,060 avg views/post | Best reach: Tiktok 117,000 avg views; best engagement: Instagram 126,196 avg likes |
Top Brand Affinities
Nasty Gal
PLAYMOBIL
Monster High
Barbie
Pull&Bear
Diablo
Yakult
Pepsi
Aéropostale
Suavecito
Bacardi
iHeartRadio Music Awards
| Brand | Category | Score |
|---|---|---|
| Nasty Gal | 18.39 | |
| PLAYMOBIL | 11.34 | |
| Monster High | 10.29 | |
| Barbie | 7.71 | |
| Pull&Bear | 7.51 | |
| Diablo | 7.14 | |
| Yakult | 6.82 | |
| Pepsi | 6.23 | |
| Aéropostale | 6.17 | |
| Suavecito | 6.04 | |
| Bacardi | 5.62 | |
| iHeartRadio Music Awards | 4.68 | |
| UGG | 4.52 | |
| shein | 4.52 | |
| Cafecito | 4.38 | |
| Bershka | 3.87 | |
| Guess | 3.75 | |
| SheInside | 3.55 | |
| Tiffany | 3.33 | |
| Olaplex | 3.11 | |
| VidaSana | 2.87 | |
| Vogue | 2.48 | |
| Cadillac | 2.23 | |
| Tomorrowland | 2.16 | |
| Versace | 2.08 | |
| Bugatti | 1.95 | |
| Jaguar | 1.74 | |
| Ducati | 1.72 | |
| Polaroid | 1.71 | |
| Showtime | 1.71 | |
| Spotify Music | 1.53 | |
| H&M | 1.51 | |
| Supreme | 1.50 | |
| OREO | 1.50 | |
| Forever 21 | 1.47 | |
| Louis Vuitton | 1.47 | |
| McLaren | 1.47 | |
| Puma | 1.45 | |
| Sephora | 1.44 | |
| Nike | 1.42 | |
| Calvin Klein | 1.41 | |
| Tiffany & Co | 1.41 | |
| Levi's | 1.36 | |
| Universal | 1.32 | |
| Cartier | 1.31 | |
| Adidas | 1.24 | |
| Mitsubishi | 1.20 | |
| NYX Cosmetics | 1.15 | |
| Vans | 1.13 | |
| L'Oréal Paris | 1.13 |
Official Profiles
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LoginArtist: El Malilla
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-14 04:00 UTC | El Malilla | Palacio de los Deportes | Mexico City, Mexico | |
| 2026-02-14 04:00 UTC | El Malilla | PALACIO DE LOS DEPORTES | Mexico City, Mexico |
