El Malilla Brand Affinity ranks highest Nasty Gal at 18.39% . Very Strong. Score DMDB 65.18% | Fanbase 47.56%

El Malilla — pop artist from MX.

El Malilla, also known as El Chamako De Valle, is a young Mexican composer and artist hailing from Valle De Chalco. His music reflects the experiences and…

El Malilla

Recognizable

Country: MX | Gender: male | Artist ID: 64fd6f06-cf91-11e8-90e3-525400009efb

Find Artist

Genres

popreggaeton mexicanohip-hop & rapurbano mexicanohip hoplatinlatinperreoreggaetonother latin music

Influential: 65.18% Fanbase: 47.56% Trending: 73.99%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Nasty Gal • 18.39% • Very Strong

As of 2025-09-09

11,960,344

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.18% | Fanbase 47.56% | Trending 73.99% | CAREER STAGE: MAINSTREAM

Biography

El Malilla, also known as El Chamako De Valle, is a young Mexican composer and artist hailing from Valle De Chalco. His music reflects the experiences and dreams of his neighborhood, connecting with fans of reggaeton. He is considered a promising talent within the community.

Report Date: 2025-09-09

El Malilla speaks to 18-24 & 25-34 audiences with measurable traction in MEXICO, UNITED STATES, COLOMBIA. Composition is male-leaning (53%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (117,000 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Nasty Gal, PLAYMOBIL, Monster High, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist El Malilla score 1.27% — Moderate bucket.

Brand: Nasty GalBrand: PLAYMOBILBrand: Monster High

Followers:11,960,344

Engagements:152,352

Rate:1.3%

Posts:6,572

Avg Likes:150,335

Avg Comments:1,460

Avg Views:143,060

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,960,344 · Engagements 152,352 · Rate 1.3% Posts 6,572 · Views 143,060 · Avg Likes 150,335 · Avg Comments 1,460 · Avg Views 143,060	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 67% 25-34: 21% 13-17: 9% 35-44: 2%	Largest: 18-24 (67%); next: 25-34 (21%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	MEXICO (86%) UNITED STATES (4%) COLOMBIA (2%) ECUADOR (2%) PERU (1%)	Top regions: MEXICO (86%), UNITED STATES (4%), COLOMBIA (2%)
Platform Engagement	Instagram: 126,196 avg likes/post · Tiktok: 117,000 avg views/post · Youtube: 26,060 avg views/post	Best reach: Tiktok 117,000 avg views; best engagement: Instagram 126,196 avg likes

Top Brand Affinities

Nasty Gal

Score: 18.39

PLAYMOBIL

Score: 11.34

Monster High

Score: 10.29

Barbie

Score: 7.71

Pull&Bear

Score: 7.51

Diablo

Score: 7.14

Yakult

Score: 6.82

Pepsi

Score: 6.23

Aéropostale

Score: 6.17

Suavecito

Score: 6.04

Bacardi

Score: 5.62

iHeartRadio Music Awards

Score: 4.68

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Top Brand Affinities

Brand	Category	Score
Nasty Gal		18.39
PLAYMOBIL		11.34
Monster High		10.29
Barbie		7.71
Pull&Bear		7.51
Diablo		7.14
Yakult		6.82
Pepsi		6.23
Aéropostale		6.17
Suavecito		6.04
Bacardi		5.62
iHeartRadio Music Awards		4.68
UGG		4.52
shein		4.52
Cafecito		4.38
Bershka		3.87
Guess		3.75
SheInside		3.55
Tiffany		3.33
Olaplex		3.11
VidaSana		2.87
Vogue		2.48
Cadillac		2.23
Tomorrowland		2.16
Versace		2.08
Bugatti		1.95
Jaguar		1.74
Ducati		1.72
Polaroid		1.71
Showtime		1.71
Spotify Music		1.53
H&M		1.51
Supreme		1.50
OREO		1.50
Forever 21		1.47
Louis Vuitton		1.47
McLaren		1.47
Puma		1.45
Sephora		1.44
Nike		1.42
Calvin Klein		1.41
Tiffany & Co		1.41
Levi's		1.36
Universal		1.32
Cartier		1.31
Adidas		1.24
Mitsubishi		1.20
NYX Cosmetics		1.15
Vans		1.13
L'Oréal Paris		1.13