El Alfa Brand Affinity ranks highest Univision at 19.58% . Very Strong. Score DMDB 72.04% | Fanbase 61.34%

El Alfa — hip-hop & rap artist from DO.

Emanuel Herrera Batista, known professionally as El Alfa “El Jefe,” is a Dominican artist known for his contributions to the DEMBOW genre and urban music…

El Alfa

Superstar

Country: DO | Gender: male | Artist ID: 11e81bbe-c5d3-97a6-9911-a0369fe50396

Find Artist

Genres

hip-hop & raptrap latinorap dominicanolatinlatinreggaetondembow

Influential: 72.04% Fanbase: 61.34% Trending: 77.39%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 19.58% • Very Strong

As of 2025-09-09

25,998,870

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 72.04% | Fanbase 61.34% | Trending 77.39% | CAREER STAGE: SUPERSTAR

Biography

Emanuel Herrera Batista, known professionally as El Alfa “El Jefe,” is a Dominican artist known for his contributions to the DEMBOW genre and urban music culture. He has received 3 Platinum and 4 Gold certifications from the Recording Industry Association of America (RIAA). El Alfa's recent collaboration with J Balvin and Major Lazer reached the number one spot on global music charts.

Born in Santo Domingo Oeste, El Alfa began his career in 2007 and gained recognition with his first hit in late 2008. He has released two studio albums, "DISCIPLINA" and "EL HOMBRE," the latter peaking at number 5 on the Billboard Top Latin Albums chart and remaining on the charts for 37 consecutive weeks. With his own record label, EL JEFE RECORDS, El Alfa manages a team that oversees the distribution of his music on digital platforms. He has a significant online presence with 3 million YouTube subscribers and nearly a billion total views, while also ranking among the top 400 most streamed artists on Spotify worldwide.

Report Date: 2025-09-09

El Alfa converts attention from 18-24 & 25-34 audiences across DOMINICAN REPUBLIC, UNITED STATES, SPAIN. Audience shape is heavily male (70%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 2,433,968 avg views per post, with supportive conversation on Youtube. Shared audience with Univision, Andis, Iberostar Hotels & Resorts underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist El Alfa score 0.33% — Low bucket.

Brand: UnivisionBrand: AndisBrand: Iberostar Hotels & Resorts

Followers:25,998,870

Engagements:86,620

Rate:0.3%

Posts:2,280

Avg Likes:80,566

Avg Comments:3,347

Avg Views:2,434,146

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 25,998,870 · Engagements 86,620 · Rate 0.3% Posts 2,280 · Views 2,434,146 · Avg Likes 80,566 · Avg Comments 3,347 · Avg Views 2,434,146	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 29% 13-17: 8% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (29%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	DOMINICAN REPUBLIC (23%) UNITED STATES (17%) SPAIN (8%) COLOMBIA (7%) CHILE (7%)	Top regions: DOMINICAN REPUBLIC (23%), UNITED STATES (17%), SPAIN (8%)
Platform Engagement	Instagram: 39,436 avg likes/post · Tiktok: 178 avg views/post · Youtube: 2,433,968 avg views/post	Best reach: Youtube 2,433,968 avg views; best engagement: Youtube 41,127 avg likes

Top Brand Affinities

Univision

Score: 19.58

Andis

Score: 7.07

Iberostar Hotels & Resorts

Score: 6.75

Pioneer

Score: 6.32

BaByliss

Score: 6.25

iHeartRadio Music Awards

Score: 5.56

Barber Shop Connect

Score: 5.52

VidaSana

Score: 5.23

Bugatti

Score: 4.80

American Airlines

Score: 4.54

Verizon

Score: 4.13

Acura

Score: 4.05

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Top Brand Affinities

Brand	Category	Score
Univision		19.58
Andis		7.07
Iberostar Hotels & Resorts		6.75
Pioneer		6.32
BaByliss		6.25
iHeartRadio Music Awards		5.56
Barber Shop Connect		5.52
VidaSana		5.23
Bugatti		4.80
American Airlines		4.54
Verizon		4.13
Acura		4.05
Colgate		4.03
Movistar		3.88
Hennessy		3.47
Polo Ralph Lauren		3.27
FashionNova		3.25
Carrefour		3.18
Kia Motors		3.13
Versace		2.98
Gymshark		2.67
Cafecito		2.64
Coachella		2.59
Lollapalooza		2.40
Los Angeles Lakers		2.39
Forever 21		2.37
Guess		2.34
Rolls-Royce		2.31
Fenty beauty		2.28
Cartier		2.23
Fila		2.20
Tomorrowland		2.14
NBA		2.09
LEGOLAND		2.07
Hyundai		2.06
McLaren		2.04
Timberland		1.94
Lexus		1.85
Michael Kors		1.84
Dolce & Gabbana		1.82
Under Armour		1.79
musical.ly		1.76
Fendi		1.75
Calvin Klein		1.71
Herbalife		1.70
Armani		1.69
Bentley		1.62
Balenciaga		1.60
Sneakerhead		1.56
SoundCloud		1.52