DAUGHTER Brand Affinity ranks highest Life Is Strange at 24.77% . Very Strong. Score DMDB 66.80% | Fanbase 63.61%

DAUGHTER — pop artist from GB.

Daughter is a band formed by singer/guitarist Elena Tonra, guitarist Igor Haefeli, and drummer Remi Aguilella. They self-released a demo and their debut EP,…

DAUGHTER

Recognizable

Country: GB | Artist ID: 11e83fe9-07cb-4e12-b7a1-aa1c026db3d8

Find Artist

Genres

popart popshimmer poprockrock

Influential: 66.80% Fanbase: 63.61% Trending: 68.40%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Life Is Strange • 24.77% • Very Strong

As of 2025-09-09

283,899

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.80% | Fanbase 63.61% | Trending 68.40% | CAREER STAGE: MAINSTREAM

Biography

Daughter is a band formed by singer/guitarist Elena Tonra, guitarist Igor Haefeli, and drummer Remi Aguilella. They self-released a demo and their debut EP, His Young Heart, in 2011, followed by The Wild Youth EP on Communion in the same year. Daughter signed with 4AD in 2012 and released their debut album, If You Leave, in 2013. Their second album, Not to Disappear, was self-recorded and produced by Nicolas Vernhes, released in 2016. In 2017, they composed a score for the video game Life Is Strange: Before the Storm. In 2023, they released the single ‘Be On Your Way’ from their upcoming album Stereo Mind Game, set to be released on April 7.

Elena Tonra also released a solo album under the moniker Ex:Re in 2018. Daughter's music has been noted for its blend of moody folk and hushed electronics, drawing comparisons to artists like Cat Power and The xx.

Report Date: 2025-09-09

DAUGHTER reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic tilt is heavily female (64%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 3,769,477 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to Life Is Strange, Tate Modern, Square Enix suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DAUGHTER score 22.77% — Very Strong bucket.

Brand: Life Is StrangeBrand: Tate ModernBrand: Square Enix

Followers:283,899

Engagements:64,642

Rate:22.8%

Posts:35

Avg Likes:62,674

Avg Comments:1,618

Avg Views:3,769,477

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 283,899 · Engagements 64,642 · Rate 22.8% Posts 35 · Views 3,769,477 · Avg Likes 62,674 · Avg Comments 1,618 · Avg Views 3,769,477	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 28% 13-17: 8% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (28%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	UNITED STATES (16%) BRAZIL (12%) UNITED KINGDOM (8%) FRANCE (4%) CANADA (3%)	Top regions: UNITED STATES (16%), BRAZIL (12%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 10,715 avg likes/post · Youtube: 3,769,477 avg views/post	Best reach: Youtube 3,769,477 avg views; best engagement: Youtube 51,959 avg likes

Top Brand Affinities

Life Is Strange

Score: 24.77

Tate Modern

Score: 10.96

Square Enix

Score: 10.36

Amazon Music

Score: 7.45

Ableton

Score: 7.04

The Last of Us

Score: 6.62

Lollapalooza

Score: 6.04

Dr. Martens

Score: 5.45

Polaroid

Score: 5.23

Resident Evil

Score: 4.79

Summit Entertainment

Score: 4.63

Kodak

Score: 4.49

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Top Brand Affinities

Brand	Category	Score
Life Is Strange		24.77
Tate Modern		10.96
Square Enix		10.36
Amazon Music		7.45
Ableton		7.04
The Last of Us		6.62
Lollapalooza		6.04
Dr. Martens		5.45
Polaroid		5.23
Resident Evil		4.79
Summit Entertainment		4.63
Kodak		4.49
Spotify Music		4.22
Fujifilm		4.19
Showtime		3.89
SoundCloud		3.80
Urban Outfitters		3.75
Final Fantasy		3.60
The Witcher		3.36
Guinness		3.33
Leica		3.08
Olympus		3.01
BBC		3.00
Faber-Castell		2.96
Lush		2.54
Airbnb		2.49
Coachella		2.47
Geocaching		2.36
AMC		2.33
Vans		2.32
Warner Bros		2.32
Paramount Pictures		2.21
Sunnies Studios		2.18
ASOS		2.13
Aperol		2.08
Tinder		2.03
Pantone Inc		2.00
A Game of Tones		2.00
HBO		1.95
League of Legends		1.91
Budweiser		1.88
Target		1.86
Star Wars		1.81
Converse		1.79
Ubisoft		1.79
Beats Electronics		1.77
Activision Blizzard		1.70
Sony		1.69
Primark		1.66
Chrysler		1.65