Daryl Braithwaite
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-21
44,775
Social Media Followers
As of 2025-08-21
00:00:00
Hours Airplay
2025-10-08 15:03:17 UTC
Genres
Biography
Born in Melbourne in 1949, Braithwaite joined Sherbet in 1970 and enjoyed chart success both with the band and as a solo artist. Despite a brief hiatus in the early '80s, he returned to music with the release of Edge in 1988, which led to further hits like "The Horses" in 1991 and a successful music career that saw him inducted into the ARIA Hall of Fame in 2017. Braithwaite's enduring popularity was highlighted by his Top Five solo compilation Days Go By in 2017, marking over 25 years since his last chart-topping album.
Daryl Braithwaite indexes high with fans in the 25-34 range in AUSTRALIA, UNITED STATES, NEW ZEALAND. The skew is heavily male (58%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 459,324 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward Virgin Australia, Myer, Coles, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Daryl Braithwaite when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 44,775 · Engagements 2,542 · Rate 5.7% Posts 296 · Views 460,128 · Avg Likes 2,371 · Avg Comments 225 · Avg Views 460,128 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 33% 18-24: 23% 35-44: 22% 45-64: 17% |
Largest: 25-34 (33%); next: 18-24 (23%) |
| Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
| Top Countries |
AUSTRALIA (75%) UNITED STATES (6%) NEW ZEALAND (2%) BRAZIL (2%) DENMARK (2%) |
Top regions: AUSTRALIA (75%), UNITED STATES (6%), NEW ZEALAND (2%) |
| Platform Engagement | Instagram: 323 avg likes/post · Tiktok: 804 avg views/post · Youtube: 459,324 avg views/post | Best reach: Youtube 459,324 avg views; best engagement: Youtube 2,042 avg likes |
Top Brand Affinities
Virgin Australia
Myer
Coles
Qantas
Telstra
Vegemite
Woolworths
Kmart
Holden
Afterpay
ABC
BALMAIN
| Brand | Category | Score |
|---|---|---|
| Virgin Australia | 115.22 | |
| Myer | 100.03 | |
| Coles | 86.40 | |
| Qantas | 86.11 | |
| Telstra | 76.97 | |
| Vegemite | 54.10 | |
| Woolworths | 37.33 | |
| Kmart | 33.92 | |
| Holden | 23.24 | |
| Afterpay | 17.26 | |
| ABC | 7.79 | |
| BALMAIN | 7.50 | |
| Moët & Chandon | 7.49 | |
| Sunnies Studios | 7.34 | |
| Thermomix | 7.04 | |
| Billabong | 6.44 | |
| NBC | 5.97 | |
| New Line Cinema | 5.87 | |
| Aperol | 4.87 | |
| McLaren | 4.43 | |
| Cadbury | 4.06 | |
| Emporium | 4.04 | |
| UberEATS | 3.84 | |
| Spotify Music | 3.79 | |
| Lindt | 3.62 | |
| Geocaching | 3.40 | |
| Paramount Pictures | 3.30 | |
| Mulberry | 3.16 | |
| Martini | 3.08 | |
| Lush | 2.87 | |
| The Olympic Games | 2.86 | |
| Tupperware Brands | 2.76 | |
| Columbia Pictures | 2.72 | |
| Tiffany | 2.68 | |
| Airbnb | 2.61 | |
| Baileys | 2.51 | |
| Coachella | 2.45 | |
| Tinder | 2.41 | |
| Transformers | 2.37 | |
| BBC | 2.34 | |
| Jack Daniels | 2.26 | |
| Boeing | 2.19 | |
| KFC | 2.15 | |
| Pixar | 2.09 | |
| Guinness | 1.87 | |
| Bellagio | 1.85 | |
| Showtime | 1.84 | |
| Warner Bros | 1.80 | |
| Mazda | 1.78 | |
| Tiffany & Co | 1.60 |
Official Profiles
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LoginArtist: Daryl Braithwaite
The map shows every radio station that aired Daryl Braithwaite today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 09:27:04 | One Summer | Smooth FM 95.3 | Sydney, AU | 205 |
| 2025-08-21 09:24:35 | One Summer | 3PTV | Melbourne, AU | 203 |
| 2025-08-21 08:44:15 | One Summer | 6IX | Perth, AU | 200 |
| 2025-08-21 07:58:55 | Rise - Remastered | 4BC | Brisbane, AU | 3 |
| 2025-08-21 07:58:04 | One Summer | 7LA (LAFM 89.3) | Launceston, AU | 4 |
| 2025-08-21 07:45:11 | One Summer | 3EL | Mildura, AU | 5 |
| 2025-08-21 07:16:06 | One Summer | Gold 104.3 | Melbourne, AU | 176 |
| 2025-08-21 07:03:22 | One Summer | 2UUS | Wollongong, AU | 177 |
| 2025-08-21 06:50:16 | One Summer | C91.3 FM | Campbelltown, AU | 196 |
| 2025-08-21 06:44:06 | One Summer | 2CA | Canberra, AU | 196 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
