Darren Hayes

Darren Hayes — pop artist from AU.

Darren Hayes, renowned as one half of Savage Garden, has achieved global success with over 30 million records sold worldwide. Named one of Australia’s top 50…

Influence: 53.58% Fanbase: 31.88% Trending: 64.43% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Myer • 40.22% • Very Strong

As of 2025-08-21

401,313

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-09 00:19:29 UTC

Genres

poppopaustralian popmainstream pop

Biography

Darren Hayes, renowned as one half of Savage Garden, has achieved global success with over 30 million records sold worldwide. Named one of Australia’s top 50 artists by Rolling Stone Australia, Hayes is also a recipient of the Medal of the Order of Australia for his contributions to music. Throughout his career, he has performed at prestigious venues such as the Royal Albert Hall and the Sydney Opera House, solidifying his status as an Australian music icon. In 2022, Hayes celebrated 20 years as a solo artist with the release of his album ‘Homosexual’ and marked the 25th anniversary of Savage Garden’s debut album. The following year, in 2023, he embarked on the ‘Do You Remember’ tour, selling out shows in the UK, Australia, and the US, commemorating 25 years of Savage Garden and solo hits.

Darren Hayes, known for his success with Savage Garden, has achieved global recognition with over 30 million records sold worldwide. Named one of Australia’s top 50 artists by Rolling Stone Australia, Hayes is also a recipient of the Medal of the Order of Australia for his contributions to music. Throughout his career, he has performed at prestigious venues such as the Royal Albert Hall and the Sydney Opera House, solidifying his status as an Australian music icon. In 2022, Hayes celebrated 20 years as a solo artist with the release of his album ‘Homosexual’ and marked the 25th anniversary of Savage Garden’s debut album. The following year, in 2023, he embarked on the ‘Do You Remember’ tour, selling out shows in the UK, Australia, and the US, commemorating 25 years of Savage Garden and solo hits.

Top Brand Affinities

Report Date: 2025-08-21

Darren Hayes builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, UNITED KINGDOM, RUSSIA. With a heavily female (57%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (23,350 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Myer, Coles, Victoria Beckham point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Darren Hayes score 0.99% — Low bucket.

Brand: MyerBrand: ColesBrand: Victoria Beckham

Followers:401,313

Engagements:3,985

Rate:1.0%

Posts:1,122

Avg Likes:3,609

Avg Comments:454

Avg Views:41,213

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 401,313 · Engagements 3,985 · Rate 1.0% Posts 1,122 · Views 41,213 · Avg Likes 3,609 · Avg Comments 454 · Avg Views 41,213	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 27% 35-44: 19% 45-64: 8%	Largest: 25-34 (44%); next: 18-24 (27%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	UNITED STATES (20%) UNITED KINGDOM (8%) RUSSIA (5%) BRAZIL (5%) ROMANIA (4%)	Top regions: UNITED STATES (20%), UNITED KINGDOM (8%), RUSSIA (5%)
Platform Engagement	Instagram: 2,133 avg likes/post · Tiktok: 23,350 avg views/post · Youtube: 17,863 avg views/post	Best reach: Tiktok 23,350 avg views; best engagement: Instagram 2,133 avg likes

Top Brand Affinities

Myer

Score: 40.22

Coles

Score: 27.57

Victoria Beckham

Score: 18.22

Vegemite

Score: 13.26

Qantas

Score: 11.65

All Saints

Score: 10.25

Kmart

Score: 8.80

Woolworths

Score: 8.49

Marks & Spencer

Score: 7.02

Moët & Chandon

Score: 5.94

Bath & Body Works

Score: 5.67

Holden

Score: 5.25

Brand	Category	Score
Myer		40.22
Coles		27.57
Victoria Beckham		18.22
Vegemite		13.26
Qantas		11.65
All Saints		10.25
Kmart		8.80
Woolworths		8.49
Marks & Spencer		7.02
Moët & Chandon		5.94
Bath & Body Works		5.67
Holden		5.25
Columbia Pictures		5.24
Power Rangers		5.18
BBC		5.07
Kickstarter		4.95
ALDI		4.91
Lush		4.83
Cadbury		4.73
Emporium		4.72
Final Fantasy		4.55
Baileys		4.28
Lindt		4.09
The Witcher		4.03
ABC		4.00
AMC		3.90
Tesco		3.84
Nespresso		3.78
Showtime		3.74
Pfizer		3.70
Summit Entertainment		3.62
NBC		3.59
TOM FORD		3.55
BALMAIN		3.48
Lego		3.37
Martini		3.36
Harrods		3.33
Star Wars		3.24
Tiffany		3.21
MTV		3.11
Sunnies Studios		3.06
Snoopy And The Peanuts Gang		2.97
HBO		2.96
Guinness		2.94
Urban Decay Cosmetics		2.89
Primark		2.78
Nickelodeon		2.75
Dr. Martens		2.68
Warner Bros		2.65
Nintendo		2.60

Official Profiles

Artist: Darren Hayes

Date Range: 2025-10-09 → 2025-10-09

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Darren Hayes today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-20)

Total: 490,030

PLATFORM

TOTAL

[+]

Last.fm

254,099

51.85%

[+]

Spotify

234,428

47.84%

[+]

Pandora

1,503

0.31%

[+]

Anghami

0.00%

[+]

Audiomack

0.00%

[+]

Jiosaavn

0.00%

[+]

Tidal

0.00%

[+]

Yandex

0.00%

[+]

YouTube Artist

0.00%

Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-08-21 09:53:50	Insatiable (The Mosquito Song)	Mix FM	Lisbon, PT	155
2025-08-21 09:53:47	Insatiable (The Mosquito Song)	Mix FM	Nicosia, CY	158
2025-08-21 08:39:52	I Want You (feat. Darren Hayes)	Hot 100	Darwin, AU	165
2025-08-21 08:36:41	I Want You (feat. Darren Hayes)	5AUU (Magic 105.9 FM)	Port Pirie, AU	147
2025-08-21 08:17:20	I Want You (feat. Darren Hayes)	7SEA (Sea FM 101.7)	Burnie, AU	166
2025-08-21 08:15:11	I Want You (feat. Darren Hayes)	7DDD (Sea FM 107.7)	Devonport, AU	165
2025-08-21 08:13:08	I Want You (feat. Darren Hayes)	7EXX (Chilli FM 90.1)	Launceston, AU	166
2025-08-21 08:11:32	I Want You (feat. Darren Hayes)	7HO 101.7 FM	Hobart, AU	164
2025-08-21 08:10:50	I Want You (feat. Darren Hayes)	4SSS	Nambour, AU	163
2025-08-21 08:10:17	I Want You (feat. Darren Hayes)	4RGT (Star 106.3)	Townsville, AU	162