Darren Hayes
Genres
poppopaustralian popmainstream pop
Influential: 53.58%
Fanbase: 31.88%
Trending: 64.43%
Report Date: 2025-08-21
0
Total Streams
401,313
Social Media Followers
00:00:00
Hours Airplay
Scores
Score: DMDB 53.58% |
Fanbase 31.88% |
Trending 64.43% |
CAREER STAGE: MID_LEVEL
Biography
Darren Hayes, renowned as one half of Savage Garden, has achieved global success with over 30 million records sold worldwide. Named one of Australia’s top 50 artists by Rolling Stone Australia, Hayes is also a recipient of the Medal of the Order of Australia for his contributions to music. Throughout his career, he has performed at prestigious venues such as the Royal Albert Hall and the Sydney Opera House, solidifying his status as an Australian music icon. In 2022, Hayes celebrated 20 years as a solo artist with the release of his album ‘Homosexual’ and marked the 25th anniversary of Savage Garden’s debut album. The following year, in 2023, he embarked on the ‘Do You Remember’ tour, selling out shows in the UK, Australia, and the US, commemorating 25 years of Savage Garden and solo hits.
Darren Hayes, known for his success with Savage Garden, has achieved global recognition with over 30 million records sold worldwide. Named one of Australia’s top 50 artists by Rolling Stone Australia, Hayes is also a recipient of the Medal of the Order of Australia for his contributions to music. Throughout his career, he has performed at prestigious venues such as the Royal Albert Hall and the Sydney Opera House, solidifying his status as an Australian music icon. In 2022, Hayes celebrated 20 years as a solo artist with the release of his album ‘Homosexual’ and marked the 25th anniversary of Savage Garden’s debut album. The following year, in 2023, he embarked on the ‘Do You Remember’ tour, selling out shows in the UK, Australia, and the US, commemorating 25 years of Savage Garden and solo hits.
Darren Hayes, known for his success with Savage Garden, has achieved global recognition with over 30 million records sold worldwide. Named one of Australia’s top 50 artists by Rolling Stone Australia, Hayes is also a recipient of the Medal of the Order of Australia for his contributions to music. Throughout his career, he has performed at prestigious venues such as the Royal Albert Hall and the Sydney Opera House, solidifying his status as an Australian music icon. In 2022, Hayes celebrated 20 years as a solo artist with the release of his album ‘Homosexual’ and marked the 25th anniversary of Savage Garden’s debut album. The following year, in 2023, he embarked on the ‘Do You Remember’ tour, selling out shows in the UK, Australia, and the US, commemorating 25 years of Savage Garden and solo hits.
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Report Date: 2025-08-21
Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection.
Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during
viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Darren Hayes score
0.99% — Low bucket.
Brand: Myer
Brand: Coles
Brand: Victoria Beckham
Followers:401,313
Engagements:3,985
Rate:1.0%
Posts:1,122
Views:41,213
Avg Likes:3,609
Avg Comments:454
Avg Views:41,213
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 401,313 · Engagements 3,985 · Rate 1.0% Posts 1,122 · Views 41,213 · Avg Likes 3,609 · Avg Comments 454 · Avg Views 41,213 |
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality. |
| Age Breakdown |
25-34: 44% 18-24: 27% 35-44: 19% 45-64: 8% |
Largest: 25-34 (44%); next: 18-24 (27%) |
| Gender Split |
Female: 57% Male: 43% Non-binary/Other: 0% |
Skews female (57%) |
| Top Countries |
UNITED STATES (20%) UNITED KINGDOM (8%) RUSSIA (5%) BRAZIL (5%) ROMANIA (4%) |
Top regions: UNITED STATES (20%), UNITED KINGDOM (8%), RUSSIA (5%) |
| Platform Engagement | Instagram: 2,133 avg likes/post · Tiktok: 23,350 avg views/post · Youtube: 17,863 avg views/post | Best reach: Tiktok 23,350 avg views; best engagement: Instagram 2,133 avg likes |
Top Brand Affinities
Myer
Score: 40.22
Coles
Score: 27.57
Victoria Beckham
Score: 18.22
Vegemite
Score: 13.26
Qantas
Score: 11.65
All Saints
Score: 10.25
Kmart
Score: 8.80
Woolworths
Score: 8.49
Marks & Spencer
Score: 7.02
Moët & Chandon
Score: 5.94
Bath & Body Works
Score: 5.67
Holden
Score: 5.25
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
| Myer | 40.22 | |
| Coles | 27.57 | |
| Victoria Beckham | 18.22 | |
| Vegemite | 13.26 | |
| Qantas | 11.65 | |
| All Saints | 10.25 | |
| Kmart | 8.80 | |
| Woolworths | 8.49 | |
| Marks & Spencer | 7.02 | |
| Moët & Chandon | 5.94 | |
| Bath & Body Works | 5.67 | |
| Holden | 5.25 | |
| Columbia Pictures | 5.24 | |
| Power Rangers | 5.18 | |
| BBC | 5.07 | |
| Kickstarter | 4.95 | |
| ALDI | 4.91 | |
| Lush | 4.83 | |
| Cadbury | 4.73 | |
| Emporium | 4.72 | |
| Final Fantasy | 4.55 | |
| Baileys | 4.28 | |
| Lindt | 4.09 | |
| The Witcher | 4.03 | |
| ABC | 4.00 | |
| AMC | 3.90 | |
| Tesco | 3.84 | |
| Nespresso | 3.78 | |
| Showtime | 3.74 | |
| Pfizer | 3.70 | |
| Summit Entertainment | 3.62 | |
| NBC | 3.59 | |
| TOM FORD | 3.55 | |
| BALMAIN | 3.48 | |
| Lego | 3.37 | |
| Martini | 3.36 | |
| Harrods | 3.33 | |
| Star Wars | 3.24 | |
| Tiffany | 3.21 | |
| MTV | 3.11 | |
| Sunnies Studios | 3.06 | |
| Snoopy And The Peanuts Gang | 2.97 | |
| HBO | 2.96 | |
| Guinness | 2.94 | |
| Urban Decay Cosmetics | 2.89 | |
| Primark | 2.78 | |
| Nickelodeon | 2.75 | |
| Dr. Martens | 2.68 | |
| Warner Bros | 2.65 | |
| Nintendo | 2.60 |
Total Streams (2025-08-24)
Total: 0 — Est. Royalty: $0.00
| Platform | Total | Royalty ($) | % | |
|---|---|---|---|---|
| [+] |
Anghami |
0 | 0.00 | 0.00% |
| [+] |
Audiomack |
0 | 0.00 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00 | 0.00% |
| [+] |
Last.fm |
0 | 0.00 | 0.00% |
| [+] |
Pandora |
0 | 0.00 | 0.00% |
| [+] |
Spotify |
0 | 0.00 | 0.00% |
| [+] |
Tidal |
0 | 0.00 | 0.00% |
| [+] |
Yandex |
0 | 0.00 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00 | 0.00% |
Radio Spins (2025-08-24)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-08-23)
| Platform | % |
|---|---|
| No data. | |
Daily Report: 2025-08-22 ? 2025-08-23
Streams: 0 ? 0 (+0.00%)
Royalties: $0.00 ? $0.00 (+0.00)
Audience Growth (followers)
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Popularity Change (%)
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Streaming Audience Growth
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Radio Airplay Change (min)
| Song | 2025-08-22 | 2025-08-23 | Change |
|---|
Streams & Royalties
| Metric | 2025-08-22 | 2025-08-23 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |