Daron Malakian and Scars On Broadway
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-21
157,000
Social Media Followers
As of 2025-08-21
00:00:00
Hours Airplay
2025-10-08 16:53:43 UTC
Genres
Biography
Daron Malakian and Scars On Broadway commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, RUSSIA. With a heavily male (83%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (71,839 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with leading lifestyle names points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 157,000 · Engagements 4,679 · Rate 3.0% Posts 29 · Views 71,839 · Avg Likes 4,392 · Avg Comments 287 · Avg Views 71,839 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 40% 35-44: 10% 45-64: 3% |
Largest: 18-24 (43%); next: 25-34 (40%) |
| Gender Split |
Female: 17% Male: 83% Non-binary/Other: 0% |
Skews male (83%) |
| Top Countries |
UNITED STATES (18%) BRAZIL (13%) RUSSIA (7%) MEXICO (4%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (18%), BRAZIL (13%), RUSSIA (7%) |
| Platform Engagement | Youtube: 71,839 avg views/post | Best reach: Youtube 71,839 avg views; best engagement: Youtube 4,392 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Daron Malakian and Scars On Broadway
The map shows every radio station that aired Daron Malakian and Scars On Broadway today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 02:01:38 | The Shame Game | CHOI-FM | Quebec City, QC, CA | 10 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
