
Dark Tranquillity
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-21
173,092
Social Media Followers
As of 2025-08-21
00:00:00
Hours Airplay
2025-10-08 16:53:49 UTC
Genres
Biography
Dark Tranquillity's lineup changes over the years, including lead vocalist shifts and new members joining the band, have not hindered their musical evolution. The band's sound has continuously shifted toward heavier and more atmospheric tones, culminating in critical and commercial success across Europe. With a discography that boasts a mix of melodic death metal and Gothic influences, Dark Tranquillity has maintained a strong presence in the metal scene, touring extensively and garnering chart success in multiple countries. Their resilience and ability to adapt to changing musical landscapes have solidified their status as one of the most enduring and influential bands in the melodic death metal genre.
Dark Tranquillity builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, MEXICO, BRAZIL. With a heavily male (83%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (1,121 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Impericon, Ampeg, Live Nation point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 173,092 · Engagements 1,417 · Rate 0.8% Posts 1,712 · Views 1,121 · Avg Likes 1,408 · Avg Comments 30 · Avg Views 1,121 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 48% 18-24: 30% 35-44: 17% 45-64: 4% |
Largest: 25-34 (48%); next: 18-24 (30%) |
Gender Split |
Female: 17% Male: 83% Non-binary/Other: 0% |
Skews male (83%) |
Top Countries |
UNITED STATES (17%) MEXICO (6%) BRAZIL (5%) GERMANY (5%) RUSSIA (5%) |
Top regions: UNITED STATES (17%), MEXICO (6%), BRAZIL (5%) |
Platform Engagement | Instagram: 1,295 avg likes/post · Youtube: 1,121 avg views/post | Best reach: Youtube 1,121 avg views; best engagement: Instagram 1,295 avg likes |
Top Brand Affinities
Impericon
Ampeg
Live Nation
Sennheiser
Square Enix
Metal Gear Solid
Pro Tools
Diablo
Amazon Music
The Witcher
Capcom
God of War
Brand | Category | Score |
---|---|---|
Impericon | 71.77 | |
Ampeg | 32.96 | |
Live Nation | 26.69 | |
Sennheiser | 14.99 | |
Square Enix | 13.75 | |
Metal Gear Solid | 12.05 | |
Pro Tools | 11.48 | |
Diablo | 9.37 | |
Amazon Music | 8.96 | |
The Witcher | 8.71 | |
Capcom | 8.62 | |
God of War | 8.33 | |
Final Fantasy | 7.72 | |
Paulaner | 7.38 | |
The Last of Us | 7.25 | |
World of Warcraft | 6.54 | |
Fallout | 6.18 | |
Spotify Music | 6.09 | |
Resident Evil | 5.97 | |
Bandai Namco | 5.91 | |
Movistar | 5.86 | |
Mortal Kombat | 5.82 | |
Paco Rabanne | 5.80 | |
Jack Daniels | 5.72 | |
Jagermeister | 5.66 | |
Bethesda Softworks | 5.01 | |
Pilsner Urquell | 4.69 | |
Sega | 4.28 | |
Columbia Pictures | 3.64 | |
Star Wars | 3.63 | |
Warner Bros | 3.58 | |
HBO | 3.55 | |
Leica | 3.51 | |
Nintendo | 3.16 | |
Comedy Central | 3.15 | |
Gundam | 3.15 | |
Activision Blizzard | 3.11 | |
Monster Beverage | 3.00 | |
Matrix | 2.97 | |
Olympus | 2.90 | |
Dr. Martens | 2.88 | |
Guinness | 2.83 | |
Ubisoft | 2.79 | |
PlayStation | 2.74 | |
NHL | 2.70 | |
Harley-Davidson | 2.61 | |
Heineken | 2.36 | |
Faber-Castell | 2.35 | |
Transformers | 2.24 | |
Nokia | 2.22 |
Official Profiles
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LoginArtist: Dark Tranquillity
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-21 07:02:32 | Unforgiveable | Averne | Clermont-Ferrand, FR | 40 |
2025-08-21 04:28:27 | Unforgiveable | Averne | Clermont-Ferrand, FR | 40 |
Popularity (2025-10-07)
Platform | % |
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No data. |