Darius Syrossian

Darius Syrossian — electronic artist from GB.

Darius Syrossian is a dedicated figure in the house and techno scene, renowned for his passion and expertise spanning decades. With a commitment to preserving…

Influence: 55.99% Fanbase: 37.62% Trending: 65.18% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 151.63% • Very Strong

As of 2025-08-21

98,327

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-12-07 16:53:00 UTC

Genres

electronicdeep groove househousedeep housedisco housetribal housedeep disco houseminimal tech housefunky tech houseuk tech housetech houseelectronic

Biography

Darius Syrossian is a dedicated figure in the house and techno scene, renowned for his passion and expertise spanning decades. With a commitment to preserving the essence of club culture, he effortlessly curates electrifying atmospheres on dancefloors worldwide. As a versatile selector, producer, label curator, and radio host, Darius's genuine love for music shines through, attracting a diverse and loyal following that transcends generations and trends.

Top Brand Affinities

Report Date: 2025-08-21

Darius Syrossian builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED KINGDOM, UNITED STATES, ITALY. With a heavily male (88%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (684 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Allen & Heath, Mixcloud, Pioneer point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Darius Syrossian score 1.31% — Moderate bucket.

Brand: Allen & HeathBrand: MixcloudBrand: Pioneer

Followers:98,327

Engagements:1,285

Rate:1.3%

Posts:1,343

Avg Likes:1,285

Avg Comments:82

Avg Views:684

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 98,327 · Engagements 1,285 · Rate 1.3% Posts 1,343 · Views 684 · Avg Likes 1,285 · Avg Comments 82 · Avg Views 684	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 50% 18-24: 27% 35-44: 19% 45-64: 3%	Largest: 25-34 (50%); next: 18-24 (27%)
Gender Split	Female: 12% Male: 88% Non-binary/Other: 0%	Skews male (88%)
Top Countries	UNITED KINGDOM (17%) UNITED STATES (15%) ITALY (11%) SPAIN (8%) RUSSIA (6%)	Top regions: UNITED KINGDOM (17%), UNITED STATES (15%), ITALY (11%)
Platform Engagement	Instagram: 1,275 avg likes/post · Youtube: 684 avg views/post	Best reach: Youtube 684 avg views; best engagement: Instagram 1,275 avg likes

Top Brand Affinities

Allen & Heath

Score: 151.63

Mixcloud

Score: 131.36

Pioneer

Score: 94.76

Ableton

Score: 61.90

MOOG

Score: 52.12

Sennheiser

Score: 26.44

Akai

Score: 25.20

Trancefamily

Score: 24.20

SoundCloud

Score: 23.25

SUSHISAMBA

Score: 19.59

Tomorrowland

Score: 16.91

Vauxhall

Score: 15.91

Brand	Category	Score
Allen & Heath		151.63
Mixcloud		131.36
Pioneer		94.76
Ableton		61.90
MOOG		52.12
Sennheiser		26.44
Akai		25.20
Trancefamily		24.20
SoundCloud		23.25
SUSHISAMBA		19.59
Tomorrowland		16.91
Vauxhall		15.91
Amazon Music		13.59
All Saints		10.43
Selfridges		9.28
Beats Electronics		8.98
Carlsberg		8.46
boohoo		8.44
Stüssy		7.18
Absolut		7.05
Stone Island		6.94
MISSGUIDED		6.39
River Island		6.37
Spotify Music		6.29
Kappa		5.97
ASOS		4.35
Lollapalooza		3.78
Coachella		3.76
Guinness		3.73
Campari		3.51
Garnier		3.46
Bacardi		3.43
Moschino		3.15
Aperol		3.09
Sunnies Studios		3.03
Carhartt		2.98
Topshop		2.93
Heineken		2.72
The North Face		2.63
TOM FORD		2.60
BBC		2.57
Tesco		2.56
Gymshark		2.53
Dr. Martens		2.43
Aston Martin		2.36
shein		2.25
Budweiser		2.23
Red Bull		2.22
Armani		2.20
Bershka		2.19