Darius Rucker
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
3,116,704
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:33:22 UTC
Genres
Biography
For updates on Rucker's latest projects and philanthropic endeavors, visit www.dariusrucker.com and follow @DariusRucker on social media.
Darius Rucker resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, CANADA, NIGERIA. With a heavily male (57%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (83,850 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Ariat, Live Nation, Titleist makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,116,704 · Engagements 8,630 · Rate 0.3% Posts 2,392 · Views 89,185 · Avg Likes 8,208 · Avg Comments 363 · Avg Views 89,185 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 35% 25-34: 31% 35-44: 16% 45-64: 13% |
Largest: 18-24 (35%); next: 25-34 (31%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED STATES (64%) CANADA (6%) NIGERIA (5%) UNITED KINGDOM (4%) BRAZIL (4%) |
Top regions: UNITED STATES (64%), CANADA (6%), NIGERIA (5%) |
| Platform Engagement | Instagram: 4,271 avg likes/post · Tiktok: 83,850 avg views/post · Youtube: 5,335 avg views/post | Best reach: Tiktok 83,850 avg views; best engagement: Instagram 4,271 avg likes |
Top Brand Affinities
Ariat
Live Nation
Titleist
Barstool Sports
Amazon Music
Houston Livestock Show and Rodeo
Delta
Bud Light
Margaritaville
Publix
Kroger
ESPN
| Brand | Category | Score |
|---|---|---|
| Ariat | 26.87 | |
| Live Nation | 25.88 | |
| Titleist | 21.69 | |
| Barstool Sports | 14.62 | |
| Amazon Music | 12.04 | |
| Houston Livestock Show and Rodeo | 11.39 | |
| Delta | 11.12 | |
| Bud Light | 10.05 | |
| Margaritaville | 9.14 | |
| Publix | 8.41 | |
| Kroger | 8.10 | |
| ESPN | 7.44 | |
| Verizon | 6.87 | |
| NBC | 6.53 | |
| Coors | 6.39 | |
| Younique | 6.37 | |
| MamaBear | 6.19 | |
| iHeartRadio Music Awards | 6.18 | |
| Free People | 6.04 | |
| FedEx | 5.78 | |
| Chick-fil-A | 5.72 | |
| Busch | 5.46 | |
| The Home Depot | 5.31 | |
| NHL | 5.27 | |
| Taco Bell | 5.25 | |
| Dunkin' Donuts | 5.13 | |
| BarkBox | 5.10 | |
| NFL | 5.08 | |
| NORDSTROM | 4.81 | |
| American Eagle | 4.39 | |
| Gillette | 4.36 | |
| Budweiser | 4.07 | |
| Walmart | 3.93 | |
| OLD NAVY | 3.91 | |
| Heinz | 3.88 | |
| Bethesda Softworks | 3.82 | |
| Holden | 3.75 | |
| PetSmart | 3.60 | |
| Jeep | 3.60 | |
| Bentley | 3.57 | |
| Comedy Central | 3.35 | |
| ABC | 3.30 | |
| Gatorade | 3.24 | |
| Target | 3.18 | |
| Carhartt | 3.01 | |
| Paramount Pictures | 2.91 | |
| Lululemon Athletica | 2.89 | |
| Abercrombie & Fitch | 2.84 | |
| WWE | 2.83 | |
| Nickelodeon | 2.76 |
Official Profiles
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LoginArtist: Darius Rucker
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 20:00 UTC | Live Fest 2025 | Tiburón Golf Club, Ritz-Carlton Naples | Naples, United States | — |
| 2026-03-08 04:30 UTC | Darius Rucker | Broward Center for the Performing Arts | Fort Lauderdale, United States | |
| 2026-03-08 04:30 UTC | Darius Rucker | Au-Rene Theater, Broward Center | Fort Lauderdale, United States |
