Dappy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-21
696,813
Social Media Followers
As of 2025-08-21
00:00:00
Hours Airplay
2025-12-07 10:02:53 UTC
Genres
Biography
Dappy stands out with 18-24 & 25-34 audiences across UNITED KINGDOM, UNITED STATES, SPAIN. The profile is heavily male (61%), and content lands hardest on Youtube, where posts average 5,828 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Quiz Clothing, Ann Summers, boohoo, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Dappy a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 696,813 · Engagements 214 · Rate 0.0% Posts 75 · Views 5,828 · Avg Likes 201 · Avg Comments 156 · Avg Views 5,828 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 28% 13-17: 8% 35-44: 6% |
Largest: 18-24 (57%); next: 25-34 (28%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED KINGDOM (63%) UNITED STATES (6%) SPAIN (3%) GREECE (3%) INDIA (2%) |
Top regions: UNITED KINGDOM (63%), UNITED STATES (6%), SPAIN (3%) |
| Platform Engagement | Instagram: 0 avg likes/post · Youtube: 5,828 avg views/post | Best reach: Youtube 5,828 avg views; best engagement: Youtube 201 avg likes |
Top Brand Affinities
Quiz Clothing
Ann Summers
boohoo
ITV
Sky Sports
River Island
Vauxhall
Next
Selfridges
All Saints
ASDA
Nasty Gal
| Brand | Category | Score |
|---|---|---|
| Quiz Clothing | 71.91 | |
| Ann Summers | 51.64 | |
| boohoo | 21.92 | |
| ITV | 21.07 | |
| Sky Sports | 19.27 | |
| River Island | 16.83 | |
| Vauxhall | 15.47 | |
| Next | 14.93 | |
| Selfridges | 14.49 | |
| All Saints | 13.94 | |
| ASDA | 13.50 | |
| Nasty Gal | 13.07 | |
| MISSGUIDED | 12.12 | |
| Morrisons | 11.66 | |
| Beauty Bay | 11.35 | |
| Peroni | 11.33 | |
| Amazon Music | 10.68 | |
| Costa Coffee | 10.30 | |
| Sainsbury's | 10.29 | |
| Ellesse | 9.55 | |
| Stone Island | 8.16 | |
| Emporio Armani | 8.09 | |
| Foot Locker | 8.02 | |
| Champion | 8.00 | |
| Vivienne Westwood | 7.90 | |
| Marks & Spencer | 7.85 | |
| Andis | 7.68 | |
| Tesco | 7.57 | |
| Primark | 7.38 | |
| Seat | 6.85 | |
| ASOS | 6.60 | |
| Lush | 6.33 | |
| Harrods | 6.20 | |
| JACQUEMUS | 6.17 | |
| Topshop | 5.89 | |
| Myprotein | 5.86 | |
| Cadbury | 5.70 | |
| T.G.I. Friday's | 5.57 | |
| Dsquared | 5.54 | |
| Moncler | 5.10 | |
| ALDI | 4.90 | |
| Moschino | 4.88 | |
| Alexander McQueen | 4.84 | |
| Urban Outfitters | 4.69 | |
| Dr. Martens | 4.48 | |
| Jimmy Choo | 4.37 | |
| Superdry | 4.20 | |
| Hugo Boss | 4.20 | |
| Hennessy | 4.04 | |
| Barber Shop Connect | 3.70 |
Official Profiles
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LoginArtist: Dappy
The map shows every radio station that aired Dappy today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-23)
Total: 1,154,859
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
762,748 | 66.05% |
| [+] |
Audiomack |
392,111 | 33.95% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-21 06:00 UTC | Dappy | BALLIN' Maidstone | Maidstone, United Kingdom |
