Daphni

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 778 · Engagements 29 · Rate 3.7% Posts 35 · Views 644 · Avg Likes 29 · Avg Comments 0 · Avg Views 644	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 55% 18-24: 27% 35-44: 14% 45-64: 5%	Largest: 25-34 (55%); next: 18-24 (27%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries		No country breakdown.
Platform Engagement	Youtube: 644 avg views/post	Best reach: Youtube 644 avg views; best engagement: Youtube 29 avg likes

Top Brand Affinities